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Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
Social Media Standard Chartered Bank
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Social Media Standard Chartered Bank

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________________



Josh Feldberg

Seeing is Believing



Standard Chartered Bank

1 Basinghall Avenue

London EC2V 5DD

Tel +44 (0)20 7885 5413

Mob +44 (0)7763 697166

Fax +44 (0)20 7885 9412
http://www.seeingisbelieving.org.uk




This email and any attachments are confidential and may also be privileged. If you are not the addressee, do not disclose, copy, circulate or in any other way use or rely on the information contained in this email or any attachments. If received in error, notify the sender immediately and delete this email and any attachments from your system. Emails cannot be guaranteed to be secure or error free as the message and any attachments could be intercepted, corrupted, lost, delayed, incomplete or amended. Standard Chartered PLC and its subsidiaries do not accept liability for damage caused by this email or any attachments and may monitor email traffic.



Standard Chartered PLC is incorporated in England with limited liability under company number 966425 and has its registered office at 1 Aldermanbury Square, London, EC2V 7SB.



Standard Chartered Bank ("SCB") is incorporated in England with limited liability by Royal Charter 1853, under reference ZC18. The Principal Office of SCB is situated in England at 1 Aldermanbury Square, London EC2V 7SB. In the United Kingdom, SCB is authorised and regulated by the Financial Services Authority under FSA register number 114276.



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  • what exactly is social media? It also the recommendation of things amongst groups of people….
  • 3. 4.
  • Branded MicrobloggingTakes a relatively short amount of timeSimple. Can be integrated to feed off blog etc
  • *This is just a quick overview and does not include the major social networking sites across Asia and Africa or any social media sites not in English
  • Transcript

    • 1. Seeing is Believing: Social Media: Web 2.0 Prepared by Josh Feldberg 28 January 2009 1
    • 2. Social Media: Web 2.0 Social Media: Web 2.0 What is it?  Why bother?   How does it work?  Social Media & SiB 2
    • 3. Social Media: Web 2.0: What What is it? 3
    • 4. Social Media: Web 2.0: What Well sort of… 4
    • 5. Social Media: Web 2.0: What The term reflects the sharing of information, experiences  and opinions through a series of widely available, easy-to- use tools. Very simple, very public, very hard to ignore. Social media encourages the building of communities  Groups of people with common interests who are keen to interact with one another on matters important to them. 5
    • 6. Social Media: Web 2.0: What “ Social networking is really recommendation between people about the things that they are interested in and they like” -Sir Martin Sorrell (chief executive officer of WPP Group) 6
    • 7. Social Media: Web 2.0 Social Media: Web 2.0  What is it? Why bother?   How does it work?  Social Media & SiB 7
    • 8. Social Media: Web 2.0: Why Nearly half of the online adult population around the world  is a member of at least one networking site.  394m watch video clips online  346m read blogs  303m share a video clip  160m subscribe to an RSS feed 8
    • 9. Social Media: Web 2.0: Why The balance of power has shifted   Control has passed from the brands themselves to the consumers.  Online audiences can now choose…  the content they want to view  what to comment on/share  whom they wish to share it with. 9
    • 10. Social Media: Web 2.0: Why Brands must accept that they need to embrace this shift,  rather than shy away from it, as this is a trend that looks set to continue. It is therefore vital to be part of those conversations, or  even to initiate them 10
    • 11. Social Media: Web 2.0: Why Social media enables more rapid sharing of information.   Search Engine Optimization (SEO) is a key component of today’s direct marketing and lead generation strategies, and social media greatly complements SEO initiatives. Social media can also lead to invaluable Insight into why  people like or dislike a brand and what is needed to help change it. 11
    • 12. Social Media: Web 2.0 Social Media: Web 2.0  What is it?  Why bother? How does it work?  Social Media & SiB  12
    • 13. Social Media: Web 2.0: How Branded Microblogging 13
    • 14. 14
    • 15. Social Media: Web 2.0: How Integrated social media apps on websites 15
    • 16. 16
    • 17. Social Media: Web 2.0: How Tailored social media apps 17
    • 18. 18
    • 19. Social Media: Web 2.0: How Integrated blogs 19
    • 20. 20
    • 21. Social Media: Web 2.0 Social Media: Web 2.0  What is it?  Why bother?  How does it work? Social Media &  SiB 21
    • 22. Social Media: Web 2.0: Why  Current SiB setup Audience SiB Site 22
    • 23. B. Social Media: Web 2.0: Why  What happens when Audience you engage social media?... SiB Site 23
    • 24. Social Media: Web 2.0: Why 24
    • 25. C. Social Media & SiB: Why Websites are the most common way that SC staff hear  about SiB 120 thousand blog pages are talking about 'Standard  Chartered'. Over 14 thousand blog pages are talking about SC  marathons Over one thousand blog pages are talking about SiB   There are over 180 individual facebook groups which bring together thousands of people. We need to be facilitating their enthusiasm and listen and join the conversations that already happening. 25
    • 26. Social Media & SiB Benefits to SiB/SCB…  Positive media coverage  Brand equity – differentiate SC from its competitors  Financial institutions are only just starting to get onboard, so there is room to be a leading player in the field.  Staff engagement/moral/recruitment etc 26

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