Josh Elman - Facebook Developer Garage Austin SXSW 3 15

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I delivered this presentation at the Facebook Developer Garage Austin at SXSW.

This is an overview of how to think about Facebook Connect.

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  • Facebook’s mission is to give people the power to share themselves and make the world more open and transparent.



    What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building.



    The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them.



    When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world.



    This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.



  • Today, Facebook has over 150 million active users around the world. We define active users as people who’ve visited Facebook at least once in the past 30 days.

  • Facebook’s mission is to give people the power to share themselves and make the world more open and transparent.



    What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building.



    The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them.



    When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world.



    This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.


  • Facebook’s mission is to give people the power to share themselves and make the world more open and transparent.



    What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building.



    The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them.



    When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world.



    This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.


  • Yesterday, Dave announced that Facebook Connect for iPhone is now available. We’ve created a lot of documentation on our developer website, including a 5-minute how-to video tutorial to help you get started.
  • To help support your development, we also announced that we are now accepting submissions for fbFund. Here’s a quick look at how fbFund has evolved. fbFund started in 2007 as a seed fund focused on supporting entrepreneurs who are building their business on Facebook.com or with Facebook Connect. This fund was formed to provide resources to the Facebook developer ecosystem and eliminate some of the challenges of starting a company by supporting the development of businesses that provide users with a social and engaging experience.



    Since 2007, we’ve funded 35 companies via a competition where users helped us choose.



    Just wanted to highlight one of our most recent successes: Weddingbook was acquired by TheKnot, Inc.
  • And now, we’re excited to see what you’ve got. Do you have what it takes to succeed?



    Submit your startup entries for fbFund. Year, we’re focused on Facebook Connect and we’d like to announce a summer program that will take place in Palo Alto.



    Details:
    Facebook Announces fbFund 2009 and Summer Incubator Program, Focus on Facebook Connect
    Seed Fund now Accepting 2009 Startup Entries for Web & iPhone Apps using Facebook Connect; Winners to receive distribution, funding, mentorship



    PALO ALTO, Calif., March 14, 2009 - fbFund, a $10 million seed fund backed by Founders Fund and Accel, is now accepting applications for its third funding cycle. Announced recently at the South by Southwest Conference, fbFund is focusing on entrepreneurs building innovative, social, and engaging websites and iPhone apps using Facebook Connect.



    <Quote from Ethan excited about fbFund and future of Facebook Connect>



    Based on engagement metrics and user demand, fifty teams will be selected and publicly recognized in May. From those teams, a subset will receive a $100,000 equity investment and an invitation to spend the summer in Palo Alto, CA building their business. While in Silicon Valley, the teams will connect with Facebook engineers and executives, along with successful entrepreneurs, Angel investors, and Venture Capitalists that will provide real-world advice, insight and perspectives into building a successful business.



    <Quote from Founders Fund &#x2013; Sean, Justin, Dave>



    Any team or company, anywhere in the world is encouraged to apply to fbFund, as long as they have not received any formal venture funding. We invite you to learn more and apply on the website: http://developers.facebook.com/fbFund.php. Applications will be accepted through April 20, 2009.



    <Quote from Accel &#x2013; Jim, Andrew>



    About fbFund
    fbFund is a seed fund focused on supporting entrepreneurs who are building their business on Facebook.com or with Facebook Connect. This fund was formed to provide resources to the Facebook developer ecosystem and eliminate some of the challenges of starting a company by supporting the development of businesses that provide users with a social and engaging experience. To learn more about fbFund and the recipients, visit: http://developers.facebook.com/fbFund.php.


  • For more details and to apply, go here.






































































































  • Josh Elman - Facebook Developer Garage Austin SXSW 3 15

    1. Thursday, March 19, 2009
    2. Agenda 1 Welcome 2 Presentations 3 Q&A 4 Drawing – Powered by Intel 5 Close Thursday, March 19, 2009
    3. Josh Elman - Facebook Thursday, March 19, 2009
    4. Hi Thursday, March 19, 2009
    5. Our Mission Give people the power to share and make the world more open and connected Thursday, March 19, 2009
    6. Your Mission: Create opportunities for people to share and make the world more open and connected Thursday, March 19, 2009
    7. Facebook Connect for iPhone Get started today: http://developers.facebook.com/ Thursday, March 19, 2009
    8. fbFund recap 10 25 Launch f8 Competition User Voting Sept 2007 2008 2008 2008 Thursday, March 19, 2009
    9. fbFund recap 10 25 Launch f8 Competition User Voting Sept 2007 2008 2008 2008 Thursday, March 19, 2009
    10. Submit startup entries for fbFund 2009 today! Focus on Facebook Connect, New Incubator Program Seed Funding Connect Mentorship HotBe Thursday, March 19, 2009
    11. Apply Now: http://www.facebook.com/fbFund Thursday, March 19, 2009
    12. Making your Websites Social with Facebook Connect March 15, 2009 Thursday, March 19, 2009
    13. What are your goals? 1) Build Trafic 2) Create Deep Engagement 3) Profit wildly $$$ Thursday, March 19, 2009
    14. How can Facebook Connect help? 1) Build Trafic - through social distribution 2) Create Deep Engagement - with identity and social context 3) Profit wildly $$$ - with more trafic and engagement Thursday, March 19, 2009
    15. Foundations 03 Feed 02 Friends 01 Identity Thursday, March 19, 2009
    16. Problem: Too much to fill out Thursday, March 19, 2009
    17. Problem: Too much to fill out Thursday, March 19, 2009
    18. Problem: Too much to fill out Thursday, March 19, 2009
    19. Problem: Too much to fill out Thursday, March 19, 2009
    20. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    21. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    22. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    23. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    24. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    25. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    26. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    27. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    28. Identity: 1-click login with Facebook Connect Thursday, March 19, 2009
    29. How To Two lines of Javascript ▪ Initializes Facebook Connect for your site ▪ Gets login status from Facebook ▪ Parses any XFBML tags ▪ Thursday, March 19, 2009
    30. How To Profiles and logged-in state Thursday, March 19, 2009
    31. Problem: Too lonely Thursday, March 19, 2009
    32. Problem: Too lonely Thursday, March 19, 2009
    33. Problem: Too lonely Thursday, March 19, 2009
    34. Friends: Discovery and inviting friends Thursday, March 19, 2009
    35. Friends: Discovery and inviting friends Thursday, March 19, 2009
    36. Friends: Discovery and inviting friends Thursday, March 19, 2009
    37. Friends: Discovery and inviting friends Thursday, March 19, 2009
    38. Friends: Discovery and inviting friends Thursday, March 19, 2009
    39. Friends: Discovery and inviting friends Thursday, March 19, 2009
    40. Friends:LinkingContext as a Filter Social Friend Massive amounts of content Friends are the filter User Reviews Discussion Blogs Board Discovery of friends content Videos Photos People Thursday, March 19, 2009
    41. How To Get your session from Javascript ▪ It’s stored in your local cookies ▪ Connect it to your server session ▪ Make any Facebook API calls ▪ Thursday, March 19, 2009
    42. I’ve got my identity I’ve got my friends Now what? Thursday, March 19, 2009
    43. Four ways to communicate via Facebook Thursday, March 19, 2009
    44. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” Thursday, March 19, 2009
    45. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” Thursday, March 19, 2009
    46. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new” Thursday, March 19, 2009
    47. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new” 4) Stream ▪ “I want to tell you about...” Thursday, March 19, 2009
    48. The stream Thursday, March 19, 2009
    49. Feed: Reporting - Sharing Thursday, March 19, 2009
    50. Feed Story Details Actor User Message Media (image/ flash) Body Action Links Thursday, March 19, 2009
    51. New Feed Forms: More sharing, less reporting • User-editable comment field • Comment can be pre-filled by application • User comment will be returned to application • Supports “short” story size, removing multiple sizes • Same methods, new parameter: user_message Thursday, March 19, 2009
    52. Thursday, March 19, 2009
    53. Thursday, March 19, 2009
    54. Thursday, March 19, 2009
    55. Comments on the web should be social Thursday, March 19, 2009
    56. Comments on the web should be social Thursday, March 19, 2009
    57. Comments on the web should be social Thursday, March 19, 2009
    58. Comments on the web should be social Thursday, March 19, 2009
    59. How To Register feed templates ▪ Tokenized Format ▪ JSON-encoded data for each story ▪ Prompt user to publish ▪ Javascript API + Ajax dialog ▪ Server-side publishing available too ▪ Thursday, March 19, 2009
    60. Your Mission: Give people the opportunity to share and make the world more open and connected Thursday, March 19, 2009
    61. (c) 2008 Facebook, Inc. or its licensors.  quot;Facebookquot; is a registered trademark of Facebook, Inc.. All rights reserved. 1.0 Thursday, March 19, 2009

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