Going social with Facebook and Adobe Flash Platform

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Facebook’s mission is to give people the power to share themselves and make the world more open and transparent.

What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building.

The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them.

When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world.

This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.

Today, Facebook has over 150 million active users around the world. We define active users as people who’ve visited Facebook at least once in the past 30 days.

We designed Facebook Platform to be easy to learn and get started with. And in just a little more than a year, more than half a million developers have joined our movement and are building on top of Facebook Platform.

You’ve built more than [25,000] applications, and that number is growing by more than [500] every day.

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Going social with Facebook and Adobe Flash Platform - Presentation Transcript

Our Mission Give people the power to share and make the world more open and connected
Your Mission: Give people the opportunity to share and make the world more open and connected
Hi
Over 175 million active users April 2009 175M 150M 120M 90M 60M 30M 0M 2004 2005 2006 2007 2008 2009
Continued leadership in Platform
Continued leadership in Platform Launch May 2007
Continued leadership in Platform Launch Growth May 2007 2007
Continued leadership in Platform fbfund Launch Growth 2008 May 2007 2007
Continued leadership in Platform fbfund Connect Launch Growth 2008 2008 May 2007 2007
Continued leadership in Platform fbfund Connect Connect for Launch Growth iPhone 2008 2008 2009 May 2007 2007
Continued leadership in Platform fbfund Connect Connect for Oficial Launch Growth iPhone Flash Support 2008 2008 2009 2009 May 2007 2007
Over 660,000 developers 660 k 660k 495k 330k 165k 0k May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan
What are your goals? 1) Build Trafic 2) Create Deep Engagement 3) Proﬁt wildly $$$
How can Facebook Platform help? 1) Build Trafic - through social distribution 2) Create Deep Engagement - with identity and social context 3) Proﬁt wildly $$$ - with more trafic and engagement
Problem: Too much to ﬁll out
Problem: Too much to ﬁll out
Problem: Too much to ﬁll out
Problem: Too much to ﬁll out
Identity: 1-click login with Facebook Connect
Identity: 1-click login with Facebook Connect
Identity: 1-click login with Facebook Connect
Identity: 1-click login with Facebook Connect
Identity: 1-click login with Facebook Connect
Problem: Too lonely
Problem: Too lonely
Problem: Too lonely
Friends: Discovery and inviting friends
Friends: Discovery and inviting friends
Friends: Discovery and inviting friends
Friends: Discovery and inviting friends
Friends: Discovery and inviting friends
Friends: Discovery and inviting friends
Social Games in ﬂash are incredibly popular
Social Games in ﬂash are incredibly popular
I’ve got my identity I’ve got my friends Now what?
Four ways to communicate via Facebook
Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?”
Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notiﬁcations: ▪ “I just did X at you”
Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notiﬁcations: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new”
Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notiﬁcations: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new” 4) Stream ▪ “I want to tell you about...”
The stream
Feed is the center of sharing on Facebook
Feed: Reporting -> Sharing
Feed Story Details Actor Title / User Comment Media (ﬂash) Body Action Links
Your Mission: Give people the opportunity to share and make the world more open and connected
(c) 2008 Facebook, Inc. or its licensors. \"Facebook\" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0