Going social with Facebook and Adobe Flash Platform

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Presented at launch party for Actionscript 3.0 Client Library for Facebook Platform

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  • Facebook’s mission is to give people the power to share themselves and make the world more open and transparent.



    What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building.



    The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them.



    When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world.



    This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.


  • Facebook’s mission is to give people the power to share themselves and make the world more open and transparent.



    What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building.



    The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them.



    When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world.



    This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.



  • Today, Facebook has over 150 million active users around the world. We define active users as people who’ve visited Facebook at least once in the past 30 days.


  • Today, Facebook has over 150 million active users around the world. We define active users as people who’ve visited Facebook at least once in the past 30 days.













  • We designed Facebook Platform to be easy to learn and get started with. And in just a little more than a year, more than half a million developers have joined our movement and are building on top of Facebook Platform.



    You’ve built more than [25,000] applications, and that number is growing by more than [500] every day.














































































  • Going social with Facebook and Adobe Flash Platform

    1. 1. Our Mission Give people the power to share and make the world more open and connected
    2. 2. Your Mission: Give people the opportunity to share and make the world more open and connected
    3. 3. Hi
    4. 4. Over 175 million active users April 2009 0M 30M 60M 90M 120M 150M 2004 2005 2006 2007 2008 2009 175M
    5. 5. Continued leadership in Platform
    6. 6. Continued leadership in Platform Launch May 2007
    7. 7. Continued leadership in Platform Launch May 2007 Growth 2007
    8. 8. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008
    9. 9. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008 Connect 2008
    10. 10. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008 Connect 2008 Connect for iPhone 2009
    11. 11. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008 Connect 2008 Connect for iPhone 2009 Official Flash Support 2009
    12. 12. Over 660,000 developers 0k 165k 330k 495k 660k May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan 660 k
    13. 13. What are your goals? 1) Build Traffic 2) Create Deep Engagement 3) Profit wildly $$$
    14. 14. How can Facebook Platform help? 1) Build Traffic - through social distribution 2) Create Deep Engagement - with identity and social context 3) Profit wildly $$$ - with more traffic and engagement
    15. 15. Problem: Too much to fill out
    16. 16. Problem: Too much to fill out
    17. 17. Problem: Too much to fill out
    18. 18. Problem: Too much to fill out
    19. 19. Identity: 1-click login with Facebook Connect
    20. 20. Identity: 1-click login with Facebook Connect
    21. 21. Identity: 1-click login with Facebook Connect
    22. 22. Identity: 1-click login with Facebook Connect
    23. 23. Identity: 1-click login with Facebook Connect
    24. 24. Problem: Too lonely
    25. 25. Problem: Too lonely
    26. 26. Problem: Too lonely
    27. 27. Friends: Discovery and inviting friends
    28. 28. Friends: Discovery and inviting friends
    29. 29. Friends: Discovery and inviting friends
    30. 30. Friends: Discovery and inviting friends
    31. 31. Friends: Discovery and inviting friends
    32. 32. Friends: Discovery and inviting friends
    33. 33. Social Games in flash are incredibly popular
    34. 34. Social Games in flash are incredibly popular
    35. 35. I’ve got my identity I’ve got my friends Now what?
    36. 36. Four ways to communicate via Facebook
    37. 37. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?”
    38. 38. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you”
    39. 39. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new”
    40. 40. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new” 4) Stream ▪ “I want to tell you about...”
    41. 41. The stream
    42. 42. Feed is the center of sharing on Facebook
    43. 43. Feed: Reporting -> Sharing
    44. 44. Feed Story Details Actor Title / User Comment Media (flash) Body Action Links
    45. 45. Your Mission: Give people the opportunity to share and make the world more open and connected
    46. 46. (c) 2008 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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