Josh ward.webcontent2010.presentation

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Just a brief overview of how we define SEO, the good and bad of SEO, and why Drupal is the best platform for SEO.

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  • Picture of Ben
  • for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
  • for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
  • for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
  • for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
  • for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
  • Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites
    You can keep up, but can your website, No encyclopedia of SEO?
  • Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites
    You can keep up, but can your website, No encyclopedia of SEO?
  • Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites
    You can keep up, but can your website, No encyclopedia of SEO?
  • Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites
    You can keep up, but can your website, No encyclopedia of SEO?
  • Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites
    You can keep up, but can your website, No encyclopedia of SEO?
  • Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites
    You can keep up, but can your website, No encyclopedia of SEO?
  • You could train a monkey to do it
  • You could train a monkey to do it
  • It also doesn’t scale very well. And not everyone adding content to the site is an SEO guru.
  • It also doesn’t scale very well. And not everyone adding content to the site is an SEO guru.
  • Configurable, Flexible/Thriving Ecosystem, Stays Optimized, Integration with SEO Tools, Fights Spam, Landing Pages, Community Features
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
  • Use it for marketing, or lead generation, a community site with user generated content, or an e-commerce site, or all of the above wrapped in a tortilla. Plus, no matter how much the SEO landscape changes, the Drupal community will create a module for it. 650,000 registered users
  • Use it for marketing, or lead generation, a community site with user generated content, or an e-commerce site, or all of the above wrapped in a tortilla. Plus, no matter how much the SEO landscape changes, the Drupal community will create a module for it. 650,000 registered users
  • Use it for marketing, or lead generation, a community site with user generated content, or an e-commerce site, or all of the above wrapped in a tortilla. Plus, no matter how much the SEO landscape changes, the Drupal community will create a module for it. 650,000 registered users
  • Sometimes, keeping your site optimized is like telling your kids to keep their room clean. The good news is Drupal is an adult. With vocabularies, taxonomies, the Open Calais module, and many other tools, you can keep the content on your site very SEO friendly without having to put in the long hours at the office. If anyone adds content to the site it will, in general, be optimized. Also mention Content Siloing. Drupal can manage your content automatically
  • Sometimes, keeping your site optimized is like telling your kids to keep their room clean. The good news is Drupal is an adult. With vocabularies, taxonomies, the Open Calais module, and many other tools, you can keep the content on your site very SEO friendly without having to put in the long hours at the office. If anyone adds content to the site it will, in general, be optimized. Also mention Content Siloing. Drupal can manage your content automatically
  • Use the new levelten module as an example
  • Use the new levelten module as an example
  • Mollum is a great example
  • Mollum is a great example
  • One page can only be optimized for one or two keywords, and a visitor spends very little time on a page before making a decision. Quickly creating multiple landing pages from proven templates is a strenght of Drupal. If you have to create landing pages, that rank in the search engines and convert visitors to customers, Drupal allows you to setup multiple templates that are easily launched
  • One page can only be optimized for one or two keywords, and a visitor spends very little time on a page before making a decision. Quickly creating multiple landing pages from proven templates is a strenght of Drupal. If you have to create landing pages, that rank in the search engines and convert visitors to customers, Drupal allows you to setup multiple templates that are easily launched
  • UGC can be to an SEO campaign. Examples of community modules, helps you encourage community involvement, and also moderate it
  • UGC can be to an SEO campaign. Examples of community modules, helps you encourage community involvement, and also moderate it
  • Ask Luke where he gets his info from
  • Ask Luke where he gets his info from
  • Ask Luke where he gets his info from
  • Ask Luke where he gets his info from
  • Josh ward.webcontent2010.presentation

    1. 1. Drupal and SEO questions/feedback: @joshdward / josh@volacci.com
    2. 2. Drupal and SEO A Formula for Success questions/feedback: @joshdward / josh@volacci.com
    3. 3. Drupal and SEO A Formula for Success questions/feedback: @joshdward / josh@volacci.com
    4. 4. Agenda •What is SEO? •The Good and the Bad •Why Drupal and SEO? •Resources
    5. 5. What is SEO? “SEO is nothing more or less than communicating very, very well to the search engines and your visitors about who you are and why you’re important.” --Ben Finklea CEO of Volacci
    6. 6. The Good questions/feedback: @joshdward / josh@volacci.com
    7. 7. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
    8. 8. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
    9. 9. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
    10. 10. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
    11. 11. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
    12. 12. The Bad questions/feedback: @joshdward / josh@volacci.com
    13. 13. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
    14. 14. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
    15. 15. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
    16. 16. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
    17. 17. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
    18. 18. The Bad The SEO landscape is constantly changing You can keep up...can your website? questions/feedback: @joshdward / josh@volacci.com
    19. 19. The Good questions/feedback: @joshdward / josh@volacci.com
    20. 20. The Good Tasks and concepts are fairly straightforward questions/feedback: @joshdward / josh@volacci.com
    21. 21. The Good Tasks and concepts are fairly straightforward questions/feedback: @joshdward / josh@volacci.com
    22. 22. The Bad questions/feedback: @joshdward / josh@volacci.com
    23. 23. The Bad SEO is extraordinarily time consuming questions/feedback: @joshdward / josh@volacci.com
    24. 24. The Bad SEO is extraordinarily time consuming questions/feedback: @joshdward / josh@volacci.com
    25. 25. 7 Reasons Why Drupal is the Best Platform for SEO questions/feedback: @joshdward / josh@volacci.com
    26. 26. 7 Reasons Why Drupal is the Best Platform for SEO questions/feedback: @joshdward / josh@volacci.com
    27. 27. Drupal is... questions/feedback: @joshdward / josh@volacci.com
    28. 28. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    29. 29. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    30. 30. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    31. 31. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    32. 32. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    33. 33. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    34. 34. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    35. 35. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    36. 36. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    37. 37. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
    38. 38. Drupal is... questions/feedback: @joshdward / josh@volacci.com
    39. 39. Drupal is... 2.Flexible, with a thriving ecosystem questions/feedback: @joshdward / josh@volacci.com
    40. 40. Drupal is... 2.Flexible, with a thriving ecosystem questions/feedback: @joshdward / josh@volacci.com
    41. 41. Drupal is... 2.Flexible, with a thriving ecosystem questions/feedback: @joshdward / josh@volacci.com
    42. 42. Drupal is... questions/feedback: @joshdward / josh@volacci.com
    43. 43. Drupal is... 3.Well behaved and stays optimized questions/feedback: @joshdward / josh@volacci.com
    44. 44. Drupal is... 3.Well behaved and stays optimized questions/feedback: @joshdward / josh@volacci.com
    45. 45. Drupal is... questions/feedback: @joshdward / josh@volacci.com
    46. 46. Drupal is... 4.Easily integrated with SEO tools questions/feedback: @joshdward / josh@volacci.com
    47. 47. Drupal is... 4.Easily integrated with SEO tools questions/feedback: @joshdward / josh@volacci.com
    48. 48. Drupal is... questions/feedback: @joshdward / josh@volacci.com
    49. 49. Drupal is... 5.A great spam fighter questions/feedback: @joshdward / josh@volacci.com
    50. 50. Drupal is... 5.A great spam fighter questions/feedback: @joshdward / josh@volacci.com
    51. 51. Drupal is... questions/feedback: @joshdward / josh@volacci.com
    52. 52. Drupal is... 6.A landing page machine questions/feedback: @joshdward / josh@volacci.com
    53. 53. Drupal is... 6.A landing page machine questions/feedback: @joshdward / josh@volacci.com
    54. 54. Drupal is... questions/feedback: @joshdward / josh@volacci.com
    55. 55. Drupal is... 7.Community feature rich questions/feedback: @joshdward / josh@volacci.com
    56. 56. Drupal is... 7.Community feature rich questions/feedback: @joshdward / josh@volacci.com
    57. 57. Drupal and SEO Resources questions/feedback: @joshdward / josh@volacci.com
    58. 58. Drupal and SEO Resources 1.volacci.com/blog questions/feedback: @joshdward / josh@volacci.com
    59. 59. Drupal and SEO Resources 1.volacci.com/blog 2.Drupal 6 SEO by Ben Finklea questions/feedback: @joshdward / josh@volacci.com
    60. 60. Drupal and SEO Resources 1.volacci.com/blog 2.Drupal 6 SEO by Ben Finklea questions/feedback: @joshdward / josh@volacci.com
    61. 61. Drupal and SEO Resources 1.volacci.com/blog 2.Drupal 6 SEO by Ben Finklea 3.@Volacci questions/feedback: @joshdward / josh@volacci.com

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