Personas made Personal

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Personas aren’t the only kid on the block when it comes to using archetypes to understand how people think and feel. The Myers-Briggs Type Inventory (MBTI) is also based on archetypes, and is the most widely used personality assessment in use today. The MBTI defines sixteen distinct personality types based on four dimensions, describing a range of ways that people relate to and engage with the world. Based on the work of Carl Jung, the MBTI has been subjected to decades of rigorous academic study and practical evaluation.

The Meyers-Briggs compliments the context and insights that come from primary research, and is a powerful lens through which interaction designers may more clearly understand users’ needs, motivations, and experiences. This talk will provide an overview of the Myers-Briggs, highlight research and thought leadership relating personality types to technology usage, examine controversies and limitations of the MBTI and share ways to use personality types to support and communicate design, including a brief case study.

Published in: Design, Sports, Technology
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Personas made Personal

  1. 1. Personas Made PersonalJosh Cothran | Georgia Tech Research Institute | @joshcothran
  2. 2. @joshcothran
  3. 3. @joshcothran
  4. 4. @joshcothran
  5. 5. Carl JungIsabel Briggs Myers Alan Cooper @joshcothran
  6. 6. EnergyInformation DecisionsOrganization @joshcothran
  7. 7. EnergyExtroversion Introversion @joshcothran
  8. 8. InformationSensing iNtuition @joshcothran
  9. 9. DecisionsFeeling Thinking @joshcothran
  10. 10. OrganizationJudging Perceiving @joshcothran
  11. 11. EnergyExtroverted Introverted Information Sensing iNtuitive Decisions Feeling Thinking Organization Judging Perceiving @joshcothran
  12. 12. @joshcothran
  13. 13. @joshcothran
  14. 14. ENTJ: The Executive ESTJ: The GuardianISFJ: The Nurturer ESFJ: The Caregiver
  15. 15. @joshcothran
  16. 16. @joshcothran
  17. 17. @joshcothran
  18. 18. Enjoy responsibly • It’s not magic • Like personas, the MBTI is a descriptive instrument • Correlation ≠ Causation • Circumstances influence preferences • Type of design problem impacts relevance of MBTI dimensions @joshcothran
  19. 19. The MBTI does not • Measure aptitude • Measure normalcy • Predict performance • Predict job satisfaction • Predict whom a person will like or not like • Capture context – that’s why we do research! @joshcothran
  20. 20. Thanks.Josh Cothran | Georgia Tech Research Institute | @joshcothran
  21. 21. Image Credits Flickr User: -mrsraggle- | Creative Commons: Attribution, No Derivative Works http://www.flickr.com/photos/raggle/3163752268 Josh Cothran | Creative Commons: Attribution Paul Tieger and Barbara Barron-Tieger | Do What You Are http://www.amazon.com/dp/0316167266/ Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Public domain Public domain http://en.wikipedia.org/wiki/File:AlanCooper.jpg #ixd13 | @joshcothran
  22. 22. Image Credits Flickr User: David Domingo| Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/_sml/97519096/ Flickr User: crdotx | Creative Commons: Attribution | http://www.flickr.com/photos/crdot/6903711925/ Flickr User: eastpole | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/eastpole/2299787549/ Flickr User: lazha| Creative Commons: Attribution, Share Alike http://www.flickr.com/photos/hector-lazo/3850205267/ Flickr User: derPlau | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/derplau/141038895/ Flickr User: ansik | Creative Commons: Attribution http://www.flickr.com/photos/ansik/304526237/ #ixd13 | @joshcothran
  23. 23. Image Credits Flickr User: Chiot’s Run | Creative Commons: Attribution, Noncommercial http://www.flickr.com/photos/chiotsrun/4390949664/ Flickr User: spykster | Creative Commons: Attribution http://www.flickr.com/photos/spykster/6221799231/ Flickr User: Brittney Marshall | Creative Commons: Attribution, Noncommercial, No Derivative Works http://www.flickr.com/photos/69626850@N05/6337882917/ Flickr User: rutty | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/rutty/438775617/ Flickr User: ahisgett| Creative Commons: Attribution http://www.flickr.com/photos/hisgett/3365087837/ Disney | Cinderella http://www.amazon.com/dp/B003ZHVJGO/ #ixd13 | @joshcothran
  24. 24. Image Credits Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Flickr User: The Rocketeer | Creative Commons: Attribution, Noncommercial, No Derivative Works http://www.flickr.com/photos/kt/120468504/ Flickr User: Vicky & Chuck Rogers | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/two-wrongs/205467442/ #ixd13 | @joshcothran

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