Going Native: The Anthropology of Mobile Apps
by Josh Clark
- 1,940 views
My talk from IDEA 2010: Think of mobile OS platforms as cultures. Deciding which platform to target and how to design for each—whether web or native—doesn't hinge only on tech specs or audience ...
My talk from IDEA 2010: Think of mobile OS platforms as cultures. Deciding which platform to target and how to design for each—whether web or native—doesn't hinge only on tech specs or audience reach. In an era where consumers suddenly perceive mobile apps as richly personal, where software is content instead of tool—culture matters. (Outline of the accompanying talk included in speaker notes)
Accessibility
Categories
Upload Details
Uploaded via SlideShare as Apple Keynote
Usage Rights
© All Rights Reserved
Statistics
- Likes
- 4
- Downloads
- 29
- Comments
- 1
- Embed Views
- Views on SlideShare
- 1,935
- Total Views
- 1,940
Daniel Estermann
1–1 of 1 previous next