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JOSH CLARK   AND   @GLOBALMOXIE   PRESENT      CAGE MATCHSENSATIONAL MAIN EVENT                       EAD                 ...
Fear! Pain!
Fear! Pain!TEN ROUNDS OF MOBILE MAYHEM
ChallengersMANY PLATFORMS, MANY CULTURES
82%OF US ADULTS HAVE CELL PHONES          ★ 36% USE THE WEB          ★ 34% USE APPS               FROM THE WIRE
82%OF US ADULTS HAVE CELL PHONES           30%           ARE SMARTPHONES               FROM THE WIRE
Worldwide                    MARKET SHARE 41%                                           SOURCE:                           ...
UNITED STATES               MARKET SHARE 35%                                              SOURCE:             27%        2...
Blackberry40% OF GLOBAL ENTERPRISE       Featuring       THE SENSATIONAL SUIT!        KEYBOARD KOMMANDO!        CORPORATE ...
iPhoneVIM! VIGOR! VITALITY!               ACTIVE!               SPENDY!               WEALTHIER!
iPhoneSO YOU KNOW...
ANDROIDIT’S THE TECHNOLOGY
ANDROIDSKEWS YOUNGER
Windows MobileTHE FORMER CHAMP
Windows Phone 7CLASSY! URBAN! MODERN!
Literacy!PERSONAL LITERACY IN PHONES
Signature MovePLATFORM SPECIALIZATION
Satisfaction  WANT NEXT PHONE TO USE SAME OS? 73%                                                       SOURCE:           ...
Split DecisionWINNER TAKE ALL!
Technical K.O.YES! WE HAVE NO APPS!
Think SmallCONSIDER SMS TEXT APPS
Webtastic!EVERYONE LOVES HER!
App Culture! APPS = DOING   WEB = REFERENCE                           WebApp
Weak Spots     THE WEB’S UX WEAKNESSES★ GREAT EXPECTATIONS!★ HEAVYWEIGHT LIBRARIES!★ ROPE-A-DOPE!★ CLUNKY GRAPHICS TOOLS!★...
Razzle Dazzle  WEB BOWS TO APPS
Big ReachWEB TOUCHES EVERYONE
The MoneyPAYMENT      FINDABILITY
Banter!APPS SPEAK! SWAP INFO!
The businessBATTLE OF THE BACK OFFICE!
The Business?WHAT ABOUT YOUR AUDIENCE?
Hoax Revealed RED HERRING!        NOT A REAL FIGHT!           “ENEMIES” ARE                FRIENDS!                ALL A S...
Lovefest!WE’RE ALL IN THIS THING TOGETHER!
Flagship Apps                OBEY.
Tag Team!HYBRID APPS! BEST OF BOTH!
Lightweight champWEB FLOATS LIKE A BUTTERFLY
Elephantine!MANY DEVICES, DIFFERENT VIEWS
ConsistencyCORE CONTENT ACROSS ALL APPS
On the GoMIND YOUR MINDSETS!
mindsetsTHREE MOBILE MINDSETS!★ I’M MICROTASKING★ I’M LOCAL★ I’M BORED
The Champ! #WINNING
Big Daddy!THE API WINS!
The Cloud!WE’RE ALL CLOUD DEVELOPERS!
It’s just plain strategy
FEar notDON’T BE SCARED!
I loveyou guysJOSH CLARK@GLOBALMOXIEWWW.GLOBALMOXIE.COM
Cage Match: Mobile Web vs Native Apps
Cage Match: Mobile Web vs Native Apps
Cage Match: Mobile Web vs Native Apps
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Cage Match: Mobile Web vs Native Apps

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Get ready to rumble with this mobile battle royale: native app vs mobile web. Your referee Josh Clark pits the polish of native apps versus the accessibility of the web to help you choose the right platform for your app and audience. It's a decision that hinges not only on tech specs or audience reach, but also on subtle cultural differences, user needs, and audience personalities. (Hold onto your seats, folks, the winner of this prize fight may surprise you.)

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Transcript of "Cage Match: Mobile Web vs Native Apps"

  1. 1. JOSH CLARK AND @GLOBALMOXIE PRESENT CAGE MATCHSENSATIONAL MAIN EVENT EAD H TO H EADMOBILE WEB VS NATIVE APPS
  2. 2. Fear! Pain!
  3. 3. Fear! Pain!TEN ROUNDS OF MOBILE MAYHEM
  4. 4. ChallengersMANY PLATFORMS, MANY CULTURES
  5. 5. 82%OF US ADULTS HAVE CELL PHONES ★ 36% USE THE WEB ★ 34% USE APPS FROM THE WIRE
  6. 6. 82%OF US ADULTS HAVE CELL PHONES 30% ARE SMARTPHONES FROM THE WIRE
  7. 7. Worldwide MARKET SHARE 41% SOURCE: IDC 2011 FORECAST 21% 16% 15% 6% 4%ANDROID SYMBIAN IPHONE BLACKBERRY WINDOWS OTHER FROM THE WIRE
  8. 8. UNITED STATES MARKET SHARE 35% SOURCE: 27% 26% COMSCORE MAR 2011 8% 3%ANDROID BLACKBERRY IPHONE WINDOWS PALM FROM THE WIRE
  9. 9. Blackberry40% OF GLOBAL ENTERPRISE Featuring THE SENSATIONAL SUIT! KEYBOARD KOMMANDO! CORPORATE CRUSHER!
  10. 10. iPhoneVIM! VIGOR! VITALITY! ACTIVE! SPENDY! WEALTHIER!
  11. 11. iPhoneSO YOU KNOW...
  12. 12. ANDROIDIT’S THE TECHNOLOGY
  13. 13. ANDROIDSKEWS YOUNGER
  14. 14. Windows MobileTHE FORMER CHAMP
  15. 15. Windows Phone 7CLASSY! URBAN! MODERN!
  16. 16. Literacy!PERSONAL LITERACY IN PHONES
  17. 17. Signature MovePLATFORM SPECIALIZATION
  18. 18. Satisfaction WANT NEXT PHONE TO USE SAME OS? 73% SOURCE: ZOKEM JAN 2011 40% 33% 30% 24% 10% 10%IPHONE ANDROID BADA BLACKBERRY SYMBIAN WINDOWS PALM FROM THE WIRE
  19. 19. Split DecisionWINNER TAKE ALL!
  20. 20. Technical K.O.YES! WE HAVE NO APPS!
  21. 21. Think SmallCONSIDER SMS TEXT APPS
  22. 22. Webtastic!EVERYONE LOVES HER!
  23. 23. App Culture! APPS = DOING WEB = REFERENCE WebApp
  24. 24. Weak Spots THE WEB’S UX WEAKNESSES★ GREAT EXPECTATIONS!★ HEAVYWEIGHT LIBRARIES!★ ROPE-A-DOPE!★ CLUNKY GRAPHICS TOOLS!★ NOT ENOUGH HARDWARE!★ ONLINE ONLY!
  25. 25. Razzle Dazzle WEB BOWS TO APPS
  26. 26. Big ReachWEB TOUCHES EVERYONE
  27. 27. The MoneyPAYMENT FINDABILITY
  28. 28. Banter!APPS SPEAK! SWAP INFO!
  29. 29. The businessBATTLE OF THE BACK OFFICE!
  30. 30. The Business?WHAT ABOUT YOUR AUDIENCE?
  31. 31. Hoax Revealed RED HERRING! NOT A REAL FIGHT! “ENEMIES” ARE FRIENDS! ALL A SHAM!
  32. 32. Lovefest!WE’RE ALL IN THIS THING TOGETHER!
  33. 33. Flagship Apps OBEY.
  34. 34. Tag Team!HYBRID APPS! BEST OF BOTH!
  35. 35. Lightweight champWEB FLOATS LIKE A BUTTERFLY
  36. 36. Elephantine!MANY DEVICES, DIFFERENT VIEWS
  37. 37. ConsistencyCORE CONTENT ACROSS ALL APPS
  38. 38. On the GoMIND YOUR MINDSETS!
  39. 39. mindsetsTHREE MOBILE MINDSETS!★ I’M MICROTASKING★ I’M LOCAL★ I’M BORED
  40. 40. The Champ! #WINNING
  41. 41. Big Daddy!THE API WINS!
  42. 42. The Cloud!WE’RE ALL CLOUD DEVELOPERS!
  43. 43. It’s just plain strategy
  44. 44. FEar notDON’T BE SCARED!
  45. 45. I loveyou guysJOSH CLARK@GLOBALMOXIEWWW.GLOBALMOXIE.COM
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