Secondary research


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Secondary research

  1. 1. Film TrailerFilm trailers are the key element ofmovie promotion and the marketingcampaign. Teaching Trailers Secondarystate that other forms of promotionsuch as poster “cannot convey theexcitement and atmosphere of a film inthe same way a trailer does.” In otherwords, posters will not have as much ofan effect on the audience‟s emotionsas trailers do, through using multipleimages and sounds.The Dark KnightRises
  2. 2. Film TrailerThe whole point of a trailer is to give the audience an idea of what the filmwill contain, and what genre it will be. Teaching Trailers Secondary statedthat “when we view a trailer we are automatically „decoding‟ what we seeand hear to establish the film‟s genre.” For example when we watch ananimated trailer with lots of vibrant/bright colours, we will think of a child‟sfilm, and when there is fast beat we will feel suspense and possibly thinkof a thriller. However there are occasions where the producer will try tothrow the audience into at first believing the film is of one genre, and thenmake them think of a another. This will make the audience more involvedin the experience and keep them interested for a longer duration.Furthermore we also link certain actors with a specific genres, forexample Jim Carrey will always be seen in comedies. The producers willuse this to attract more consumers as if there is a big name star in theirfilm, they will publicise that and try to show that actor in the trailer asmuch as possible. People will then think of the movie to be good purelybecause a certain actor is in it. The same can be done for a director, ifsomewhere in the trailer the director is shown, this will have an influenceon the sales of the movie.Alex Cross –crime/thriller/psychological
  3. 3. Film Trailer - ConventionsMost film trailers follow certain guidelines, in which they include similar elements. These elements can be thefollowing:• Voiceovers to tell the story and give information• Showcasing the stars of the film• Key features can be shown through titles on screen• One-line conversations• Music is a huge role• Build to a climax at the endBy using all/most of these elements, the producers will be able to create the best possible atmosphere and effecton the audience. I will try to use as many as possible, along with structural conventions forexample, opening, build-up, climax and ending.
  4. 4. Film PosterBy looking at the article „analysing page layout and design‟ written byMedia Magazine, they have stated that “Understanding how meaning ismade in visual language is essential to producing effective image-basedwork, and the combination of, and relationship between, elements ofdesign shouldn‟t be underestimated.” I understand this as saying thatimages are more than just pictures, but have a language that weunderstand in a very different way. Also, a poster is not restricted to onemeaning. Simply by altering the size and positioning of the elements, it cantell a completely different story altogether. They also state the otherimportant elements of a poster; “a hard edge or soft, ranges and tones ofcolour, whether they are complementary or in conflict. We should identifytextures giving the page an illusion of tactility, and perspective, creatingdepth through an impression of foreground and background.”
  5. 5. Film PosterIn another article by Media Magazine they say how the individual wordsincluded will effect how the audience interpret a magazine. Tom Brownleestates “voiceovers delivered by a Scot, a Geordie, a Londoner or someonefrom the West Country are all likely to be „read‟ slightly differently by theaudience.” He then goes on to explain that this can be used inposters, even though sound isnt a feature, “there are thus degrees offormality: bloke, man, guy, gentleman orma, mam, mum, mummy, mother, mater.” All of what he says means thatdifferent national backgrounds represent different “age, gender, socio-economic status, region or nationality, sub-culture or even personalitytype.” They will also use these methods to target specific audiences withinthose groups.
  6. 6. Film PostersI will have to show the: Title Positive quotes (feedback) Possibly a reference to a previousfilm Stars of the film Certificate Connotation of colour Establish the setting a genre Credits
  7. 7. Magazine CoverThe magazine cover will need to similar in away to the poster, however they both have adifferent purpose. In „Magazine Production‟ byJason Whittaker, he says that‟s “rather than amontage, this nearly always consists of an A4size image that covers most, if not all, of thefront cover.” This means that a magazinecovers shouldnt contain more that one imagethat can be the whole of the magazine.Furthermore, Morrish (2003) states “acompetent cover picture will be clear but notcrowded, and ideally work with three brightcolours to attract the reader attention.” Forexample in the January 2008 issue ofEmpire, They are showing the Batmanvillain, The Joker. They have used vibrantgreen, red a white colours.
  8. 8. Magazine CoverCover lines “are extremely important in making readers pick up a title, andso need to be short”. If cover lines were too long, then readers wont beable to convey the meaning of the magazine, and therefore will not want topick up the magazine, consequently not purchasing it. It also helps to havepage numbers next to some coverlines, purely for convenience to thereaders. The title of the magazine is what the readers recognise. It is notonly seen as the logo, but also the brand image. Also said in „MagazineProduction‟, “bright bold colours and clear typography that can be readfrom a distance are essential.” The title is the first element that the readerwill notice and enables them to see the magazine from a distance. Overallcolour, image and typography are the key principles in a magazine cover.magazine production, JasonWhittaker
  9. 9. ProposalFor my film trailer I will try to use as many o theconventions as possible such as a build op toclimax, and music. I also want to let the audienceknow of the genre straight away, however not thetheme/plot until the middle/end. For the poster, I wantto make sure that it show feedback from critics andthe main character, included with the theme. Themagazine will include the three colour scheme for thetypography, and I want to link the colours to the imageso its not too much on the readers‟ eyes. FurthermoreI want the cover to look professional or it wont beattractive.