one of the largest in the world and fastest growing globaly. manufactures 17.5 million(2,4) exports 2.33 milliion in a year. 2nd largest manufacturer of motorcycle.(8.5 million sales in 2009). 7th largest passenger car and commercial manufacturing industry. Foreign carmakers have built plants in india..
Asias fourth largest exporter of passenger cars , A chunk of indias car manufacturing industry is based in andaround Chennai chennai - ford, hyundai, renault, nissan. maharashtra - general motors, skoda, mahindra, tata motors, mercendes benz, land rover, fiat, force motors. ahmedabad - tata nano, general motors . aurangabad - audi, skoda. Volkswagen kolkata - hindustan motors. noida - honda. banglora - toyota.
turnover of more than USD 35 billion, provide 13 million employment . Tata motors (commercial vehicles 65% market share). maruti suzuki (passenger vehicles 46% market share). Automobile market in INDIA. 2 wheelers 9%16% passenger cars 75% commercial vehicles and 3 wheelers
Automobile Exports Type of Vehicle 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 Passenger 166,402 175,572 198,452 218,401 335,739 Vehicles  Commercial 29,940 40,600 49,537 58,994 42,673 Vehicles  Three 66,795 76,881 143,896 141,225 148,074 Wheelers  Two Wheelers  366,407 513,169 619,644 819,713 1,004,174 Total 629,544 806,222 1,011,529 1,238,333 1,530,660Total Number of Vehicle Registrations in India All Vehicles (in Two Wheelers (in Cars, Jeeps and Goods Vehicles Other Vehicles (in Year Buses (in 000) 000) 000) Taxis (in 000) (in 000) 000) 2006 88,068 63,487 11,571 879 4,345 7,891 2007 96,808 70,141 12,810 936 4,652 8,464 2008 106,591 77,588 14,222 1,003 5,018 9,065
Automobile exports have grown and reached $4.5 billion in 2009 and exports are expected to cross $ 12 billion by 2014.EXPECTED EXPORTS(2011) Hyundai Motors : 240,000 cars Nissan Motors : 250,000 cars General Motors : 50,000 cars (New York Times) india’s strong engineering base ( low cost, fuel efficient)Indian automotive companiesChinkara Motors : Beachster, Hammer, Roadster , Rockster, Jeepster,SailsterHindustan Motors : AmbassadorICML : Rhino RxMahindra : Major, Xylo, Scorpio, Bolero, Thar, Verito, GenioPremier Automobiles Limited: Sigma, RiOSan Motors: StormTata Motors: Nano, Indica, Vista, Indigo, Manza, IndigoCS, Sumo, Grande, Venture,
Foreign automotive companies in India (Vehicles manufactured or assembled in India)BMW India : 3 Series, 5 Series, X1.Fiat India(in collaboration with Tata Motors): Grande Punto, Linea.Ford India : Figo, Fiesta Classic, Fiesta, Endeavour.General Motors IndiaChevrolet : Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera.Honda Siel: Jazz, City, Civic, Accord.Hyundai Motor India: Santro, i10, i20, Accent, Verna, Sonata Transform.Land Rover: Freelander 2Maruti Suzuki: 800, Alto, WagonR, Estilo, Astar, Ritz, Swift, SwiftDZire, SX4, Omni, Eeco, Gypsy.Mercedes-Benz India: C-Class, E-Class.Mitsubishi (in collaboration with Hindustan Motors):Lancer, LancerCedia, Pajero
Nissan Motor India: Micra.Renault India: FluenceToyota Kirloskar: Etios Liva Etios, Corolla Altis, Innova, Fortuner.Volkswagen Group Sales India:Audi India: A4, A6, Q5.Škoda Auto India Fabia, Laura, Superb, Yeti.Volkswagen India: Polo, Vento, Jetta, Passat. Automobile industry contributing about 5% of the total GDP of India. Expected to contribute 10% to 11% towards GDP by 2016. 100% FDI is announced on 1991.
Key CompetitorsTata Motors : Commercial Vehicles 63.94%, Passenger Vehicles 16.45%Maruti Suzuki India : Passenger Vehicles 46.07%Hyundai Motor India : Passenger Vehicles 14.15%Mahindra & Mahindra :Commercial Vehicles 10.01%, Passenger Vehicles6.50%, Three Wheelers 1.31%Ashok Leyland : Commercial Vehicles 22%Hero Honda Motors : Two Wheelers 41.35%Bajaj Auto : Two Wheelers 26.70%, Three Wheelers 58.60%
Key Success FactorsEfficiency factor - Improve labour productivity, labour flexibility, capitalefficiency Resource AvailabilityQuality- manpower availability, infrastructure improvements, and rawmaterial availabilityEffective cost controls - Close relationship with supplies and goodsdistribution channels.export markets - Growth of export markets Having an extensivedistribution/collection network - Goods distribution channels Successfulindustrial relations policyEthical – ethical and tactical industrial relations Access to the latestavailable and most efficient technology and techniques - The degree ofinvestment in technological improvements and product developmentOptimum capacity utilisation - The level of plant utilisation Managementof high quality assets portfolio - Understanding implications fromGovernment policies.