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New seo
 

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SSOM – Social Search Optimized Marketing. Okay, so the title needs work.......

SSOM – Social Search Optimized Marketing. Okay, so the title needs work....
The steps:
1. Technical SEO – Define and resolve technical issues with the site, such as:
• Canonical
• 4xx and 5xx errors
• 3xx codes
• Duplicate content
• Broken links
• Slow site performance
• Non-indexation of URLs
2. Key Terms/Competitors Analysis – Analyze and define competitors / relevant key terms
3. On page SEO – Define and resolve on page issues, such as:
• Empty page titles/meta tags
• Relevance of site content
• Quality of site content
4. Content Development – Define targeted, relevant content strategies
• Develop quality, targeted, relevant content
• Develop company-based content creation guidelines, which include:
• How titles will be written (for SERPs and on page)
• How meta data will be handled
• A set of foundational topics
• A set of secondary topics
• A set of tertiary topics
• How bios will be written
• How URLs will be handled. Examples:
• Short
• Stop words stripped
• Hyphens, underscores or pluses, etc. as word separators
5. Digital Asset Guidelines – Define how the company will deal with digital assets, such as:
• Set up guidelines/checklist to handle PDFs, such as filling in document properties
• Set up guidelines/checklist for other types of documents, such as Excel files
• Set up guidelines for optimizing videos for upload and hosting on YouTube or other video sites
6. Link Building Strategies – Define how link building programs will be handled
• Develop link building guidelines, including:
• Type and quality of potential linking sites (for outreach linking)

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    New seo New seo Presentation Transcript

    • New SEO
      >> Jose princely
      (Social Media Optimizer)
    • SSOM – Social Search Optimized Marketing.
    • 6 Steps
      • Technical SEO
      • Key Terms/Competitors Analysis
      • On page SEO
      • Content Development
      • Digital Asset Guidelines
      • Link Building Strategies
    • 1.Technical SEO
      Define and resolve technical issues with the site, such as:
      Canonical
      4xx and 5xx errors
      3xx codes
      Duplicate content
      Broken links
      Slow site performance
      Non-indexation of URLs
    • 2.Key Terms/Competitors Analysis
      Analyze and define competitors / relevant key terms
    • 3. On page SEO
      Empty page titles/meta tags
      Relevance of site content
      Quality of site content
    • 4.Content Development
      Develop quality, targeted, relevant content
      Develop company-based content creation guidelines, which include:
      How titles will be written (for SERPs and on page)
      How meta data will be handled
      A set of foundational topics
      A set of secondary topics
      A set of tertiary topics
      How bios will be written
      How URLs will be handled. Examples:
      Short
      Stop words stripped
      Hyphens, underscores or pluses, etc. as word separators
    • 5. Digital Asset Guidelines
      Set up guidelines/checklist to handle PDFs, such as filling in document properties
      Set up guidelines/checklist for other types of documents, such as Excel files
      Set up guidelines for optimizing videos for upload and hosting on YouTube or other video sites
    • 6. Link Building Strategies
      Develop link building guidelines, including:
      Type and quality of potential linking sites (for outreach linking)
      For more SEO tips visit http://blog.egrovesys.com/