Personal Brand Startup

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#unsummit, Sketching a personal brand and service to help

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  • Personal Brand Startup

    1. 1. It’s Saturday Today Personal Brand Do I want that? Saturday, March 7, 2009
    2. 2. Situation Saturday, March 7, 2009
    3. 3. SITUATION It’s about... This idiom has seen a transition over time. The insight is that success is tied to it’s claim. ๏ It’s about what you know ๏ It’s about who you know ๏ It’s about who knows you. Saturday, March 7, 2009
    4. 4. SITUATION Anonymity We’ve gone from known to unknown and now it seems we’re going back. ๏ Community ๏ Industrial revolution ๏ Intentional anonymity ๏ Social media Saturday, March 7, 2009
    5. 5. SITUATION The Digital Porch Community is now powered by digital realities ๏ Geo agnostic ๏ Digital introductions ๏ Digital interactions ๏ Digital meetings ๏ A lot is public Saturday, March 7, 2009
    6. 6. SITUATION A Personal Brand Me as one of those? ๏ Shortcut to trust ๏ A rack to hang all your coats and hats ๏ Regardless of if you acknowledge or call it that, you have one ๏ It’s what people go looking for online. It’s what people call your references for Saturday, March 7, 2009
    7. 7. A Startup In My Spare Time Hustle Saturday, March 7, 2009
    8. 8. MY SPARE TIME Enough to do something If you care about something enough to do something about it you’re in business. ๏ Business... ack... rules and un-fun ๏ To my mind it’s more about playfulness ๏ Counter midwest roots Saturday, March 7, 2009
    9. 9. MY SPARE TIME Who and How Get the right people ๏ I think it’s three people for a web service type project at the beginning. ๏ Figure out the working and the owning and the paying ๏ Get legal ๏ Get honest. Say and know what the goals are Saturday, March 7, 2009
    10. 10. MY SPARE TIME Getting Stuff done What time will be spent on it? ๏ Hustle ๏ 10pm-2am ๏ What kind of time line are you trying to hit? ๏ Got to want it more than watching a movie or... Saturday, March 7, 2009
    11. 11. MY SPARE TIME Principles Deliver the minimum. ๏ Dream of all the amazing features ๏ Cut the list to just the core ๏ Build simple ๏ Have a build plan Saturday, March 7, 2009
    12. 12. MY SPARE TIME Telling others about it Content strategy and communication. What are the goals and what tactics to deliver that? ๏ Google alerts ๏ Blog(s) ๏ Twitter ๏ Video ๏ Build it to spread it’s self Saturday, March 7, 2009
    13. 13. MY SPARE TIME Keep You’re Eyes Open Start building something and suddenly there are 34 other things to build. ๏ Write them down ๏ Build an evaluation structure for choosing what to build ๏ Our first extra product is http://www.tweetthistext.com Saturday, March 7, 2009
    14. 14. What I care about Saturday, March 7, 2009
    15. 15. I CARE Interaction Explosion Meeting people online. Accelerating relationship digitally. ๏ Where’s the introduction? Meet someone, now what? ๏ People want context. Three links are not enough ๏ Don’t want to print an address on a card... it’ll change ๏ To taxing to update personal page. ๏ It’s not about being everywhere... it’s about being clear about where you are Saturday, March 7, 2009
    16. 16. I CARE Digital Hello Don’t just wave, say Hello. Make great digital first impressions through brilliant introductions. ๏ Simple acknowledgment is not enough for introduction ๏ Get Googled ๏ Game Google ๏ Provide a search results and context ๏ Be upfront, user oriented. It’s surprising Saturday, March 7, 2009
    17. 17. Demo http://www.extendr.com http://joseph.extendr.com @josephrueter example of premium http://brandon.extendr.com Saturday, March 7, 2009

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