NAMA - Trends in Agriculture Digital communities
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NAMA - Trends in Agriculture Digital communities

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NAMA - Trends in Agriculture Digital communities NAMA - Trends in Agriculture Digital communities Presentation Transcript

  • DIGITAL COMMUNITIES Conversations. Momentum. 10.6.10
  • 5PM LAST NIGHT: CAN YOU SPEAK TOMORROW MORNING?
  • TIM View slide
  • TIM’S SUGGESTION "Okay, so when I see a crowd this large, I end up channeling my inner Richard Pryor. So, many apologies up front if I start swearing here. Now, how the fuck is the farm business, people?!"* * a clear rip-off of @garyvee View slide
  • STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  • STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  • JOSEPH @josephrueter joseph.extendr.com
  • STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  • CONVERSATIONS. MOMENTUM.
  • SO, NOW WHAT?
  • I ASKED MY DIGITAL COMMUNITY.
  • SUGGESTIONS
  • A JOKE A SUGGESTION TO BUILD SOMETHING ONLINE VS. IN-PERSON LISTENING A JOKE
  • CONVERSATION
  • MODERN CAMPAIGNS:
  • MODERN CAMPAIGNS: COHERENT, NOT CONSISTENT
  • RAW MATERIALS USER CENTERED BUSINESS AIMS MIXED APPROACH
  • DESIRE CONTENT STRATEGY TOOL KIT DISTRIBUTION
  • SOCIAL IS ABOUT CONVERSATION
  • COMPANIES DON’T TALK. PEOPLE TALK.
  • IF YOU WANT PEOPLE TO REMARK...
  • DO REMARKABLE THINGS
  • NO
  • NO
  • NO pic of whitesox car
  • SO
  • SO
  • YES
  • YES
  • YES
  • YES
  • YES
  • DO THINGS WITH AND FOR PEOPLE
  • INNOVATE THE PRODUCT?
  • CURATE CONTENT --OR-- MAKE CONTENT
  • CURATE CONTENT
  • DATA. PEOPLE.
  • CURATION DELIVERS ON DOING THINGS WITH AND FOR PEOPLE
  • “The filtering activity that a helps present things according to a certain plan, thesis, or idea and then gives that to the public as an enrichment...” — Paola Antonelli, MOMA Senior Design Curator
  • 3 & 33,000
  • GATHER. SELECT. SHARE.
  • The value of curation is multiplied when it includes commenting on why the content was/is found to be relevant, important and included.
  • --OR-- MAKE CONTENT
  • PAULISAKSON.COM
  • MOMENTUM
  • “The challenge has always been memorability... a ‘niche’ must be created in the mind inspiring for people to return.” — Wynn Wilder, Website psychologist & author of “Critical Thinking.”
  • $4,000 FOR J/K THE FIRST QUESTION
  • THANK YOU! JOSEPH.EXTENDR.COM @JOSEPHRUETER
  • TALK DIGITAL COMMUNITIES Conversations. Momentum.