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Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro
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Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro

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Presented at Magnet 360's Executive Summit - Fall '10 - Curated Content Marketing Intro

Presented at Magnet 360's Executive Summit - Fall '10 - Curated Content Marketing Intro

Published in: Technology, Sports
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Transcript

  • 1. QUICK INTRO: CURATED CONTENT MARKETING Nice to meet you. Thanks for having us.
  • 2. Curation Station is a software as service tool kit for organizations to control content on websites and Facebook like DJs do on radio stations.
  • 3. http://latimesblogs.latimes.com/photos/uncategorized/2008/11/10/harcourt_500.jpg
  • 4. http://www.smc.edu/schedules/archives/profiles/2002/022/images/nic_harcourt.jpg
  • 5. http://www.nytimes.com/2008/08/17/arts/television/17kaku.html?_r=1
  • 6. http://blogs.pioneerlocal.com/entertainment/iraglass.jpg
  • 7. Content in most areas is underperforming.
  • 8. Historically, content creation and curation is for the richest of brands because of the time and money involved in doing it well.
  • 9. Curation Station brings efficiency to the process of gathering, selecting, and sharing content.
  • 10. http://starbucks.yahoo.com
  • 11. CLICK CLICK http://starbucks.yahoo.com
  • 12. THANK YOU!
  • 13. APPENDIX
  • 14. CLICK
  • 15. CLICK
  • 16. CLICK
  • 17. CLICK
  • 18. CLICK
  • 19. CLICK
  • 20. INDEXING IS NOT ENOUGH
  • 21. AGGREGATION FAILS Major League Baseball MIN+CLE+Twins+Indians=

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