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Why Don't You Blog More?
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Why Don't You Blog More?

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Why don't I blog more? There are all kinds of reasons.

Why don't I blog more? There are all kinds of reasons.

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    • 1. Description Thinkering through the behavior of blogging. The data I am reading suggests that there are 5M active (updated in the last 90 days) blogs in the US out of 300+M people. However, if you ask people if they would like to have a "successful" blog most answer "Yes." Thats an odd separation. Further... the most frequent objection to blogging is that it takes to much time. However, the average US household has the TV on for something like 5+ hours a day and it seems Clay Shirky is right... we have a Cognitive Surplus. So... why dont we blog more? Through a series of interactions recently, Ive been increasingly interested in whats both successful and troublesome about the behavior of blogging. What makes it easy? What makes it difficult? Id like to share some observations and then Id consider this a successful session if there was a reasonably engaged dialogue that ensued. You in? by/ @josephrueter for/ Minnebar 20111
    • 2. WHY DON’T YOU BLOG MORE? Thinkering through the behavior of blogging.2
    • 3. WHY DON’T I BLOG MORE?3
    • 4. WHY DON’T I BLOG MORE? Not enough ideas? I was not taught? It takes lots of time? It’s way public? There are not enough readers? It’s not crisp and easy?4
    • 5. Intro What Wiki Says: Bruce Ableson launched Open Diary in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers blog entries. Brad Fitzpatrick started LiveJournal in March 1999. Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a "news page" on a Web site, followed by Diaryland in September 1999, focusing more on a personal diary community. Evan Williams and Meg Hourihan (Pyra Labs) launched blogger.com in August 1999 (purchased by Google in February 2003)5
    • 6. Publishing has been democratized. It’s Amazing: Tons of HUGE stories of success.6
    • 7. Publishing combines Content and Distribution Two pieces to the puzzle: Content Idea Creation (draft, edit, approval) Distribution Print Non-print7
    • 8. Problem It’s BLANK: Content: While a blank screen with a pile of editing tools have been democratized KNOWING how or wanting to write/create content has not. Distribution: Further... the audience when you start is blank too.8
    • 9. 9
    • 10. 10
    • 11. 11
    • 12. 12
    • 13. 13
    • 14. 14
    • 15. what’s a bookmarklet?15
    • 16. What is blogging for? A few options: Shooting from the hip Professional Aims News releases Brand building Journaling Fun flickr.com/photos/corscri/1320198723/16
    • 17. Content Strategy vs. Con dence Strategy What are you/i looking to get from blogging? Without an AIM it’s likely you/i will succumb to your/our perception of what other people want from you/me. Therefore, successful blogs have - explicit or not - a content strategy… or put another way a confidence strategy.17 flickr.com/photos/48399297@N04/5036691180/
    • 18. Bloggers have an edge They have Access: Information Perspective18 flickr.com/photos/83156837@N00/349367047/
    • 19. Improve the system? Other Problems: Problem with distribution… # of audience limited by blog visits (via URL) # of audience limited by # interested visitors who also understand RSS and sustain that reading behavior Problem with motivation/satisfaction... Need others to see what youre doing. Dan Arieli ### books / stories - recognition Problem with rhythm... We watch a ton of TV and read news but as an aggregate population we dont write. Therefore we dont have rhythm or tricks or confidence to write. Problem with time… Our perception is that if we do have something to say It takes to much time… to make it bullet proof or public worthy i.e. worthy to be scrutinized.19 flickr.com/photos/52485003@N00/281640001/
    • 20. Improve the system? Solve for the Content and/or Distribution Twitter… Content Problem: Blog posts are to long and hard to write Solution: Twitter limits the size of the posts Distribution Problem: Jumping around to different blogs is hard for readers and I want readers if I am going to write Solution: Twitter built in a reader and follower counts Posterous… Content Problem: the process of making a post is to hard Solution: Posterous championed emailing it in. Distribution Problem: I am in many places and it takes to long to manually make them work together Solution: Posterous automates the distribution of content to other places. Tumblr... Content Problem: posts can be made easier if they are built atop reference content Solution: tumblr has a killer bookmarklet. Distribution Problem: Jumping around is hard Solution: Tumblr has a reader on the first page after login20 flickr.com/photos/41864721@N00/3616409588/
    • 21. Make something new Agony: Assumption that you have to make something new… agonizing Its hard to write original stuff that is also easy to be confident in.21
    • 22. Make something new Few willingly write for NO readers: The most successful blogs are of two content types. - self - other content repackaged22 flickr.com/photos/90046593@N00/292761778/
    • 23. Ways Forward We read and have opinions. Find ways to share them We care what other people think Have a content and confidence strategy We care that our work is recognized. Find ways to get others to share with you what they are thinking when reading your content. Find successful analytics software. Structure ways to now they are engaging with your content in a way that is meaningful to you. Get those metrics automatically delivered.23 flickr.com/photos/34974864@N00/389537711/
    • 24. Ways Forward We read and have opinions. Find ways to share them We care what other people think Have a content and confidence strategy We care that our work is recognized. Find ways to get others to share with you what they are thinking when reading your content. Find successful analytics software. Structure ways to now they are engaging with your content in a way that is meaningful to you. Get those metrics automatically delivered.24 flickr.com/photos/34974864@N00/389537711/
    • 25. Ways Forward We read and have opinions. Find ways to share them We care what other people think Have a content and confidence strategy We care that our work is recognized. Find ways to get others to share with you what they are thinking when reading your content. Find successful analytics software. Structure ways to now they are engaging with your content in a way that is meaningful to you. Get those metrics automatically delivered.25 flickr.com/photos/34974864@N00/389537711/
    • 26. Ways Forward We read and have opinions. Find ways to share them We care what other people think Have a content and confidence strategy We care that our work is recognized. Find ways to get others to share with you what they are thinking when reading your content. Find successful analytics software. Structure ways to know they are engaging with your content in a way that is meaningful to you. Get those metrics automatically delivered.26 flickr.com/photos/34974864@N00/389537711/
    • 27. flickr.com/photos/7900943@N06/3985803157/