Business development – #FLCTO Presentation

Business Development – Intro Class
Joseph PuopoloTwitter: @JPUOPOLO
647-405-3770
Joseph.puopolo@jpuopolo.com

Who am I, Why are you here, Why am I here

Who am I ?
Joseph Puopolo, BES, MBA
Consulting/Worked with Start-ups to Fortune 500 businesses
Focused on the convergence of traditional, digital and social media strategies
Focusing currently on social media and leveraging current trends to build brands and make money for my clients
I am an Aries and I enjoy long walks on the beach and romantic dinners

Why are you here
You want to learn how to market yourself
You want to build your personal brand
You want to create new business

Why am I here
Here to you talk about the following following
Tools you want to use in business development
Building your network
When to ping your network
Leveraging successes

Keeping it Interactive – Ask a Question at any time

Tools of the trade
Web Tools
Referrals
Face to Face Networking

Differentiate yourself
Differentiation means more than being a lemming with a life preserver
What are you doing to stand out from the crowd

Don’t be a cow!
Mooo

Shameless Self Promoter
-Marge: I bet Thomas Edison didn't talk about Thomas Edison all day.
- Homer: Oh, that's not true Marge. He was a shameless self-promoter!

Are you Authentic ?
Authenticity matters
How to you engage other individuals?
How are you perceived by others?
Do you come off like you are trying to sell something?

Building relationships
You need to become an extrovert if you are not fake it
Build rapport
Talk to as many people as humanly possible
At networking events be a nomad not a camper
Business cards are like trading cards it helps to collect them all
Getting the business card is only the first step - Convert the relationship as soon as possible

What can Admiral Ackbar teach you about Business Development
It’s a trap! - Watch out for people who prevent you from networking with others
Focus all fire on that Super Star Destroyer – Find the important people and focus your energies

ABC
Always
Be
Closing

Building Relationships – Network Building
Making connections – how are the people you meet connected to the ones you know?
How can you leverage existing relationships to create new ones?
How often have you asked your existing network to help expand yours?
How often have you helped a colleague expand their network

Building Your Network – Linkedin
Add anyone you have ever known
Introduce yourself to others even if you haven’t met them
Is your profile up to date?
Tell your network what your are looking for

Building Your Network – Twitter
Add people of value to your network
Introduce yourself to others even if you haven’t met them
Engage people with funny or thoughtful comments
Little known tricks
Consistency versus spurts
Engage audience with thoughtful notes

Other important Business Development Free tips
I want to sit down for an hour and pick your brain = Free Consulting
Closing tips – ask for the business! “If I prepare this proposal are you prepared to go ahead with it”
If you are going to get a “No” get it sooner than later – be respectful but be direct
The race to zero – avoid at all costs! Maintain your value

Leveraging Success
Make sure others know of your work
Get recommendations on LinkedIn
When you do a good job ask for referrals
Ask if they would recommend you when you have other business
Ask if they know others that would
Upsell, CrossSell, Let them know what you can do
If you see other business opportunities during your time bring them to the companies attention
Make sure they know the full breadth of your skills
Assist your network
Are there opportunities within the company that people in your network could assist with
Take the opportunity to become a trusted advisor within the company
Network within the company
Are there other people you can assist or network with within another company

Questions
What are some of your experiences and background?
What are problems are you having ?

Business development – #FLCTO Presentation

by Joseph Puopolo on Oct 03, 2010

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Business development – #FLCTO Presentation — Presentation Transcript

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