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How to Adapt to the New Facebook Timeline
 

How to Adapt to the New Facebook Timeline

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http://tier10lab.com/2012/04/26/tips-how-to-adapt-to-new-facebook-timeline/ - Facebook is at it again, changing not only their layout, but the way we experience Pages entirely. Their latest invention, ...

http://tier10lab.com/2012/04/26/tips-how-to-adapt-to-new-facebook-timeline/ - Facebook is at it again, changing not only their layout, but the way we experience Pages entirely. Their latest invention, Timeline, is the new layout for our personal profile, group and brand Pages. There has been some debate whether this layout is better [...]

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    How to Adapt to the New Facebook Timeline How to Adapt to the New Facebook Timeline Document Transcript

    •  How to Adapt to the New Facebook Timelinehttp://tier10lab.com/2012/04/26/tips-how-to-adapt-to-new-facebook-timeline/April 26, 2012By Madeline MilaniFacebook is at it again, changing not only their layout, but the way we experience Pages entirely. Theirlatest invention, Timeline, is the new layout for our personal profile, group and brand Facebook Pages.There has been some debate whether this layout is better, worse, or makes any difference at all.Ultimately, it is up to Facebook, and marketers must adapt, so here is everything you need to know aboutTimeline for your brand’s Page.Cover PhotoOne of the most striking features of the new layout is the cover photo. Having a cover photo makes apage all the more personal. However, a cover photo cannot be an advertisement or display any offers orcontact information. Instead, choose something that will grab the viewers’ attention, like a cityscape or avibrant pattern. Use the cover as an opportunity to brand your product or service.  
    • Administration PanelTimeline’s administration panel displays your page’snotifications, new likes, insights (fan demographic,shares, and reaches), messages, and Page Tips. PageTips is a new tool that helps develop your page bygiving insight about who is viewing it and what articles,videos, and polls fans are interacting with. This can bevery helpful in the early stages of creating a brandPage in order to reach out to potential and actual fansso you know what is working and what isn’t working onyour Page.About SectionUnder the Administration Panel is the About Section,where you can display a short blurb about your Page,such as its classification (like ‘Advertising Agency’),where the business is located, contact information, andyour company’s mission statement. To the right, theFavorites Section shows photos, likes, maps, blogsand other ‘favorite’ Pages for fans to see.LayoutCompletely different from the old linear layout,Timeline’s new look is much more interactive. Insteadof using a linear, chronological list of posts, Timelinehighlights the most recent and popular posts, friends and activities at the top of the profile. Another newfeature of the Highlights part of Timeline is mutual friend activity: you can see right away which of yourfriends have visited, liked or mentioned anything on the page.TimelineTo utilize the timeline feature, Facebook has provided an area to the right of the page where users canview the history of any profile. By clicking on a specific month or year, users can see all of that profile’sevents, beginning with its creation. This is useful if you’re interested in specific information from a certaintime. In the old layout you would have to click “older posts” at the bottom of the page continually until theinformation was found. The new Timeline makes finding information easy and efficient.NewsfeedAs before, people can see updates and posts from businesses they “like” in their newsfeed, but this won’tgive them an overall impression of a business. Timeline is especially important for new “fans” of the pagebecause they have not been privy to past posts through their newsfeed. By visiting the Page, timelinehelps to inform the user and give them a concise history of your brand.What do you think of the new Facebook layout? Did you prefer the old layout or are you a Timeline fan?What do you think are the pros and cons of each? Share with us in the comment section below! http://www.Tier10Lab.com http://www.twitter.com/Tier10Lab http://www.facebook.com/Tier10Marketing http://www.Tier10Marketing.com