Leveraging Event Buzz for Social Media Successhttp://tier10lab.com/2012/01/13/leveraging-event-buzz-social-media-success/...
Accordingly, NY Acura Dealers increased its social activity and provided regular updates of the event,links to original ar...
Upcoming SlideShare
Loading in...5
×

Leveraging Event Buzz for Social Media Success

258

Published on

http://tier10lab.com/2012/01/13/leveraging-event-buzz-social-media-success/ - The NY Acura Dealers Association demonstrated the power of a full-fledged social media strategy this week through their coverage of the North American International Auto Show. The NY Acura Dealers group sent several Tier10 Marketing representatives to Detroit to provide [...]

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
258
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Leveraging Event Buzz for Social Media Success

  1. 1.  Leveraging Event Buzz for Social Media Successhttp://tier10lab.com/2012/01/13/leveraging-event-buzz-social-media-success/January 13, 2012By Elizabeth Frey The NY Acura Dealers Association demonstrated the power of a full-fledged social media strategy thisweek through their coverage of the North American International Auto Show. The NY Acura Dealersgroup sent several Tier10 Marketing representatives to Detroit to provide first hand news and images toNY Acura Dealers followers, demonstrating enthusiasm and passion for the brand and a strongcommitment to their fans and customers.“We wanted to bring the show to New York in real-time,” says NY Acura Dealers President BrianBenstock. To share their experiences at NAIAS, Tier10 representatives utilized several social medianetworks, including Twitter, Facebook, Google+, Instagram, and AcuraSocial.com.  
  2. 2. Accordingly, NY Acura Dealers increased its social activity and provided regular updates of the event,links to original articles posted on AcuraSocial.com and links to new photos on their Flickr account. Thegroup also followed the conversation on Twitter about the new Acura NSX, promoted their brand byengaging with other Acura enthusiasts and captured the top 30 tweets from the Acura NSX Reveal.(Acura’s own twitter account, @Acura_Insider, and the Auto Show’s @NAIASDetroit have also publiclyengaged with @NYAcura.)To appease mobile users, NY Acura Dealers has paid special attention to using Instagram andAcuraSocial.com to deliver instant, first hand coverage for their fans. The use of Instagram as a way tomarket a brand is a unique addition to their social media strategy, and a model that other automotiveassociations may look to as a way to offer real-time images for their followers. Through Instagram, NYAcura Dealers was able to bring behind-the-scenes images to fans.To complement these photos, NY Acura Dealers consistently posted new articles on AcuraSocial.com.These articles covered a range of topics about NAIAS, including top tweets of the Acura NSX, updatesabout Acura’s three new vehicles, the NSX, the ILX and the RDX, and information about theshow’s schedule, including recommended highlights.The auto show gave AcuraSocial.com an opportunity to shine. The true success in their strategy lies inthe production of constant original content. In our media-obsessed society, fans are eager for videos,photos and articles that current and relevant. AcuraSocial.com’s proactive coverage of the NAIAS,specifically the unveiling of the NSX, puts them at the forefront of the news and makes it a valuableresource for Acura fans, as noted by the Huffington Post. By providing original, first-hand content, NYAcura Dealers positions itself as a brand expert committed to sharing news and information with theirfollowers.Their achievement proves that original content is key to a viable social media strategy. Strong, uniquecontent improves SEO by increasing online visibility and creating inbound links, while also engagingreaders and cultivating their interest. In their coverage of NAIAS, NY Acura Dealers set an example forautomotive associations and demonstrates the value of producing original content for fans andcustomers. The reward for their effort has been a 500% increase in web traffic to AcuraSocial.com, withthe average Pages/Visit at just over 5.See AcuraSocial.com for first hand insights on their method and strategy.http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com  

×