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Acura NSX Release Caught Live on Twitter
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Acura NSX Release Caught Live on Twitter

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http://tier10lab.com/2012/01/09/acura-nsx-release-caught-live-on-twitter/ - Streamed live from Acura’s website, their tri-vehicle release showcased the RDX, the ILX, and the NSX. This year’s show is …

http://tier10lab.com/2012/01/09/acura-nsx-release-caught-live-on-twitter/ - Streamed live from Acura’s website, their tri-vehicle release showcased the RDX, the ILX, and the NSX. This year’s show is being tracked by fans across the world with the hashtag #NAIAS — for Acura fans: #AcuraDetroit. In an attempt to capture some of this “lightning in a bottle” [...]

Published in: Technology, Sports

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  • 1.  Acura NSX Release Caught Live on Twitter  http://tier10lab.com/2012/01/09/acura-nsx-release-caught-live-on-twitter/January 09, 2012By Joseph OleshThe much anticipated Acura NSX was released today at the North American International Auto Show.Streamed live from Acuras website, the tri-vehicle release showcased the RDX, the ILX, and finished withthe NSX, clearly the star of the show.This years show is being tracked by fans across the world with the hashtag #NAIAS -- for Acura fans:#AcuraDetroit. In an attempt to capture some of this "lightning in a bottle," AcuraSocial.com, hosted andsponsored by the New York Acura Dealers Association, collected a subsection of the tweets as the carwas unveiled.  
  • 2.  
  • 3. The blog then followed up with the quoted Twitter-ites, notifying them that theyd been heard and quotedon AcuraSocial.com. This level of engagement is rare between the the Twittersphere and Blogosphere,but consider the ramifications for the brand: 1. Twitter engagement with proven, active users. By the fact these particular users are tracking information via a hashtag search, the brand can be nearly certain they are reaching out to a sophisticated Twitter user. 2. Engagement with filtered interest groups. Twitter is a popular social network that has picked up all-the-more speed since its integration with Apples iOS5. The use of a hashtag, though, delineates the sophisticated Twitter user from the casual Twitter user. In this case, targeting auto show fans that were tracking the NSXs release with the #NSX hashtag nearly guarantees youre reaching out to a dedicated fan of the brand.AcuraSocial.com went on to receive a boost of nearly 200 unique viewers and over 700 page views in the30 minutes after the post was published, thanks to the RTs and replies from those quoted.Well be watching AcuraSocial.com closely through the next couple of weeks as they track the NorthAmerican International Auto Show live from Detroit.http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com  

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