Role of SEO in Inbound Marketing
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Role of SEO in Inbound Marketing

on

  • 424 views

From the New York Inbound Marketing Professionals August 2013 Meetup (http://www.meetup.com/inbound).

From the New York Inbound Marketing Professionals August 2013 Meetup (http://www.meetup.com/inbound).

Statistics

Views

Total Views
424
Views on SlideShare
422
Embed Views
2

Actions

Likes
0
Downloads
3
Comments
0

2 Embeds 2

http://us-mg5.mail.yahoo.com 1
http://us-mg6.mail.yahoo.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Role of SEO in Inbound Marketing Presentation Transcript

  • 1. 1 Agenda 6:30-7:00 Networking 7:00-7:20 Intros 7:20-7:50 SEO Presentation 7:50-7:55 Questions 7:55-8:00 Tip 8:00-8:30 Networking 7/22/13 Joseph Franklyn McElroy joseph@corporatepa.com 646-334-1885 www.corporatepa.com
  • 2. 2 Recognition Value Creator – James Thompson I solve problems, whether they're people or programs. I also really like data. #MathNotFeelings Active Participant – Susan Gluck I'm a digital marketer in NYC. 7/22/13 Joseph Franklyn McElroy joseph@corporatepa.com 646-334-1885 www.corporatepa.com
  • 3. 3 Introductions Event Recognition  Host Venue  Sponsors 7/22/13 Joseph Franklyn McElroy joseph@corporatepa.com 646-334-1885 www.corporatepa.com
  • 4. 4 Introductions Introduce Yourselves  What you do in 15 Secs  Questions or Needs  Who you want to meet 7/22/13 Joseph Franklyn McElroy joseph@corporatepa.com 646-334-1885 www.corporatepa.com
  • 5. “SEO’s Role in Inbound Marketing” & Serr.biz PROUDLY PRESENT:
  • 6. Role of SEO in Inbound Marketing • Keywords & Content • Crawlability & Technology • Link Building & Social Media • Analysis & Pages & Serr.biz
  • 7. Our Backgrounds: A Brief Look Mike Zittel - Serr.biz • Started in 1999, when SEO basically consisted of having a website with some keywords • Laughed at Google paid ads • Saw Bing/Yahoo advertising when it was GoTo, then Overture, then Yahoo, now Yahoo-Bing • Worked with industry types from Antiques to Merchant Services, Travel, Hotels, Doctors, Lawyers, Real Estate, Non-Profits, etc. Nikki Johnson - PluginGroup.com • Worked for 10 years as Vice President of Copywriting for an agency called TIG Global, specializing in Hotel & Travel Internet Marketing • Supervised six full-time copywriters and 21 freelancer writers in producing content for 1,000+ clients • Started freelancing for colleagues and friends five years into working for TIGG, diversifying experience far beyond hospitality • Currently working with Coldwell Banker – 600+ agents • EDU online reputation management • Science equipment (Oil- Environment) • Home generators / luxury carpets • Operates SocialProfiles.us • Currently one of three managing partners for a self-founded company called Plugin Group, which partners with ad agencies to provide white-label marketing / branding services and overflow support & Serr.biz
  • 8. SEO: The 40,000-Foot View ONSITE OFFSITE LOCAL SOCIAL ONSITE SOCIAL OFFSITE LOCAL & Serr.biz
  • 9. Onsite SEO: Keyword Integration Keyword Selection • Select one or two main keywords actively searched by consumers for each page, using a tool such as Google AdWords Keyword Tool • Use each page as a platform to drive qualified customers to the site Meta Data Development • Title Tag – The most influential Onsite SEO factor, limited to 70 characters • Meta Description – Teaser copy to increase click-through from the search results to each page • Meta Keywords – Reference point for terms targeted, separated by commas Copy Integration • Natural integration of targeted keywords into the text content of each page • Incorporation into the “alt tag” captions for photos, as appropriate & Serr.biz
  • 10. Onsite SEO: Technical Factors • EMD – Still relative • Use OG tags • Robots index, follow, no follow • Author tag – Important • Publisher tags – Important • Use of H1, H2, H3 – Control with CSS • Total body word count – 900 words – prime content above the fold • Uniqueness • Avoid Ajax, Flash, images • Incorporate microdata – Schema.org • Norel tags – outbound links, except full URLs to same website • Canonicalization – www. versus non- www. • 301 redirects & Serr.biz
  • 11. Offsite SEO • Need links from other high-quality websites to compete against other sites optimized for the keywords targeted in the Onsite SEO phase • The best way to approach this process is to create interesting content, and use it to attract links from other respected sites in your industry • Two benefits to this approach: • Attract inbound links, beneficial for SEO rankings • Promote your site in places visited by your target audience • Link building channels: • Social bookmarking • Guest blogging • Article directory submission • PR outreach • Blog commenting • Forum sharing • Posting in relevant social media groups (via Facebook, LinkedIn, etc.) • Link building outreach & Serr.biz
  • 12. Local SEO • List of top six to ten general directories • Google Maps - Caution with setup of Google+ • Bing Maps • Yahoo Directory & Local • Yelp – Caution • Merchant Circle • Citysearch • Solutions providers • Yext • Fiverr • Hyper-local / regional-specific • anewyorklife.com Source: http://ow.ly/o4jEp & Serr.biz
  • 13. Social Factors • Positive social signals reinforce the “likeability” and relevance of your website to real people • Social media sites offer additional ways of reaching your audience, allowing potential customers to learn more about your company’s authentic personality • Social channels: • Facebook • Twitter • Google+ • LinkedIn • Pinterest • Foursquare • YouTube • Flickr • Tumblr • Scribd • Etc. & Serr.biz
  • 14. Closing: That’s All Folks Recap of Key SEO Ranking Factors • Onsite • Offsite • Local • Social Questions? & Serr.biz
  • 15. 15 Tips Blogging Tips 7/22/13 Joseph Franklyn McElroy joseph@corporatepa.com 646-334-1885 www.corporatepa.com Warjhorses  Wordpress.com  Tumblr.Com  Blogger.com  Typepad.com Good “Second” or “Third” blogs!!!!  Quora Blog – http://www.quora.com/blog/add  Google Plus – Direct Connect – custom urls make your posts a blog https://support.google.com/webmasters/answer/1708844  Facebook Notes - https://www.facebook.com/username?sk=notes New Up and Coming  Svbtle.com  Sett.com  Postach.io  Tryghost.org
  • 16. 16 Thanks! Network! 7/22/13 Joseph Franklyn McElroy joseph@corporatepa.com 646-334-1885 www.corporatepa.com