Nm2216 presentation 2010 w15 (The Servings Challenge)
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  • Should we out a pic of our billboard?
  • To provide practical solution for the 2+2 guideline: -Showing examples of the exact serving sizes of fruits and veggie in game instruction -Let students to learn what form and where can they find the right servings in their surrounding?

Nm2216 presentation 2010 w15 (The Servings Challenge) Presentation Transcript

  • 1. The Servings Challenge
    W1(5)
    Chen Jiaxing U083179R
    Ho Kah Kee, Josephine U093450M
    Quak Chen Puay Tricia U087644M
    Teo Meijun U092057H
  • 2. Overview and Rationale
    An interactive touch-screen billboard to enhance the awareness of 2+2 guideline among targeted tertiary students via collaborative and heuristic gameplay.
    • Few tertiary students are aware of the 2+2 guideline, and those who know don't practise it.
    • 3. Objectives:
    • 4. To increase awareness of 2+2 guideline
    • 5. To inform target users of the right servings
  • Problem Statement: People
    Targeted user group: Tertiary students age between 16-25 years old
    Tech-savvy
    Experience busy lifestyles
    Main mode of transport- Bus and train
    Perceive themselves as at an age when they are at their optimal health
    Highly apathetic to saturated educational/advertising messages
  • 6. Problem Statement: Activities
    Targeted activity: The awareness of 2+2 guideline
    Busy lifestyles
    School commitments
    Constantly on-the-go: significant amount
    of time spent waiting and commuting
    via public transport
    Possible ineffective reach of 2+2 guideline presented online due to:
    Multi-tasking, diverted attention
    Clutter of messages
    Aware of the 2+2 guideline but not practicing it – may be unaware of the exact serving size
  • 7. Problem Statement: Context
    Targeted context: Prominent bus stops at tertiary institutions
    Students have free time to spare at bus stops – able to obtain their focused attention
    Social:
    Lack of opportunity to discuss and talk about eating healthy
    Coping with school work and widening of one’s social circle takes priority over building one’s health
  • 8. Proposed Solution
    To develop and implement interactive touch-screen billboards at prominent tertiary institutions bus stops for collaborative gameplay
  • 9. Proposed Solution
    • Proposed game: to locate any two servings of fruits and vegetables each in a maze of food images as instructed, within 45 seconds
    • 10. To provide practical solutions for the 2+2 guideline
    • 11. Messages regarding 2+2 guideline will be reinforced throughout
    • 12. Recognition of high scorers through their photo uploads
  • Proposed Solution: Technology
    Technology and Feasibility
    • Multi-touch screen display
    • 13. Eg. Nokia N95 Interactive Bus Stop Ad
    • 14. Web camera- To capture pictures of players for scoreboard
    • 15. Eg. Mario Kart Arcade GP
  • Strengths of Solution
    Interactive billboard for gameplay is relatively new in Singapore – may entice interests of the tech-savvy target users
    Emphasis on 2 servings of fruits and 2 servings of vegetables guidelines throughout gameplay may promote offline reflection
    Real images of the estimated right servings of fruits and vegetables may act as considerations and references for users
    Extensive database of serving combinations to sustain interest of users    
  • 16. Strengths of Solution
    Prominent bus stops at tertiary institutions – effective location in promoting engagement with interactive platform due to waiting time
    Outdoor interactive platform enhances users motivation and performance through audience’s spectatorship
    Visual scoreboards promote user’s motivation and viral effects
  • 17. Iteration from Prototyping
    • Information prior game instructions
    • 18. Avoid confusion
    • 19. Screen-saver with demo of the game
    • 20. Some parts appear too sudden and caught users unaware
    • 21. Included countdown timer to prompt and prepare user
  • Critique of Solution
    • Difficulty to achieve good analysis of the actual servings of fruits and vegetables in the dishes
    • 22. Pictures may not be sufficient for the players to make good judgement of servings of fruits and vegetables proposed
    • 23. Pictures presented in the game may not correspond to the actual serving sizes of dishes purchased from food courts/canteens
    • 24. Messages may not be taken seriously due to nature of the game
  • References
    Suhonen, K., Vaataja, H., Virtanen, T., & Raisamo, R. (2008). Seriously fun: exploring how to combine promoting health awareness and engaging gameplay. In Proceedings of the 12th international conference on Entertainment and media in the ubiquitous era (Tampere, Finland).  ACM, New York, NY, 18-22. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1457199.1457204
    Peltonen, P., Kurvinen, E., Salovaara, A., Jacucci, G., Ilmonen, T., Evans, J., Oulasvirta, A., & Saarikko, P. (2008). It’s Mine, Don’t Touch!: interactions at a large multi-touch display in a city centre. In Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems (Florence, Italy). ACM, New York, NY, 1285-1294. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1357054.1357255
    O’Hara, K., Glancy, M., & Robertshaw, S. (2008). Understanding collective play in an urban screen game. In Proceedings of the 2008 ACM conference on Computer supported cooperative work (San Diego, CA, USA). ACM, New York, NY, 67-76. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1460563.1460576
    Mansour, A., Barve, M., Bhat, S., and Do, E. Y. 2009. MunchCrunch: a game to learn healthy-eating heuristics. In Proceedings of the 8th international Conference on interaction Design and Children (Como, Italy, June 03 - 05, 2009). IDC '09. ACM, New York, NY, 166-169. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1551788.1551818
    Trend Hunter. Touch Screen Bus stop Ads. Retrieved 30 Sep 2010 from http://www.trendhunter.com/trends/nokia-n95-touchscreen-ads