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Transcript

  • 1. WELCOME TO San Jose State University 5th Annual PR Day November 20, 2008
  • 2. Itinerary 12:00 p.m. Registration 12:30 p.m. Keynote Speaker (Tour Guide) 1:30 p.m. Travel Tips #1: Breakout Session 2:30 p.m. Travel Tips #2: Breakout Session 3:30 p.m. Job Fair/Mixer 4:00 p.m. Raffle 5:00 p.m. Closings
  • 3. Did you know?
    • Through Communicating for Action, McGrath/Power Public Relations works with businesses to develop a comprehensive, outcome-focused strategic communication plan that aligns with their overall business goals.
    • For nearly three decades, the Silicon Valley Chapter of the International
    • Association of Business Communicators (SV-IABC) has provided a
    • professional network and learning community for hundreds of Silicon
    • Valley communicators.
    • Founder Erika Taylor named her company, Three Girls Media and
    • Marketing , because she believed if you wanted to spread the word
    • about something, tell three girls and the news will spread like wildfire.
  • 4. Today’s Travel Guide Brad Whitworth Cisco Systems, Inc., San Jose, CA Senior communications manager for the Strategic Alliances Group Short biography available in program.
  • 5. Did you know?
    • Big Sky Communications, Inc. was among the first
    • agencies to couple public relations with customer
    • reference programs.
    • The Hoffman Agency has over 12 offices globally.
    • In 1983, Burson-Marsteller became the world's largest
    • public relations firm.
    • Hill & Knowlton, Inc. is headquartered in New York, with
    • 73 offices in 41 countries, as well as an extensive associate
    • network.
  • 6. Travel Tips Panels Discussion panels will be held following lunch at 1:30 p.m. and 2:30 p.m. Please choose two panels to attend during these times.
    • Sports and Entertainment - Almaden Room
    • Social Networking - Pacifica Room
    • Special Events - Costanoan Room
  • 7. Sports and Entertainment Almaden Room Kevin Kimball and Kevin Lynch San Jose Stealth Erin Reilly San Francisco Giants Phil Simon San Jose SaberCats Kevin Kopjak Charles Zukow and Associates
  • 8. Pacifica Room Social Networking Mike Manuel Voce Communications Vanessa Camones theMix Agency
  • 9. Special Events Costanoan Room Annette Kevranian and Aardvark Winland Method 42 Productions Patty Herrera Oakland Raiders Karen Jackson HERS Breast Cancer Foundation Heidi Lawson YWCA of Silicon Valley
  • 10. Special Thanks
  • 11. Please make sure to have your passport (program) stamped before entering a breakout session and the job fair/mixer.
  • 12. Did you know?
    • The San Jose Stealth are an active partner in the Sticks-2-
    • Schools Organization which provides PE teachers with
    • lacrosse equipment, curriculum and support to introduce
    • co-ed soft lacrosse into the Physical Education (PE)
    • curriculum to help fight childhood obesity
    • Weber Shandwick was named “Large PR Agency of the
    • Year” by PR News. In addition, Harris Diamond, CEO, was
    • inducted into the Hall of Fame, Leslie Gaines-Ross, Chief
    • Reputation Strategist, was named Measurement/Research
    • Expert of the Year and Billee Howard, EVP, was named
    • Media Relations Professional of the Year.
    • Method 42 Productions was featured on episode of
    • MTV’s My Super Sweet Sixteen.
  • 13. Special Thanks
  • 14. Did you know?
    • PRSA (Public Relations Society of America) has nearly
    • 32,000 professional and student members.
    • Charles Zukow Associates is a boutique public relations
    • and marketing firm serving the entertainment, lifestyle,
    • hospitality, and retail industries throughout Northern
    • California.
    • Voce Communications has an integrated approach that
    • incorporates public relations, social media marketing, and
    • executive programs, all under a single campaign to
    • develop and execute high-impact global programs.
  • 15. Did you know?
    • In 2004, The San Jose SaberCats were fined $10,000 for
    • distributing cow bells, without advance approval, to fans
    • entering the building, which was cited as a violation by the
    • AFL as an intentional competitive advantage generated by
    • the creation of artificial noise.
    • Of the nearly 24,000 individuals reached by the YWCA of
    • Silicon Valley's programs each year, 84% are children or
    • teens and 46% are of racial or ethnic minority.
    • Bras for Body & Soul®, a program of the HERS Breast Cancer
    • Foundation , provides medically necessary items such as bras,
    • prosthesis, lymphedema sleeves, wigs and more, to women who
    • have had breast surgery.
  • 16. Special Thanks
  • 17. Did you know?
    • The Oakland Raiders have long been recognized as a
    • global organization and has increased the league's
    • popularity worldwide by playing in American Bowls in
    • London, Barcelona, Tokyo and Mexico City.
    • Cisco ’ s TelePresence feature provides the experience of
    • in-person meetings for businesses, friends, and family. It
    • has been featured on several episodes of the hit television
    • show 24.
    • Juan Marichal, ranks second in San Francisco Giants
    • history with 2,303 career strikeouts (2,281 with the Giants)
    • and within the top 50 overall in Major League history.