Name the most iconic brands

Name individuals who have iconic brands

You know them when you see themGood or badRooted in cultureRich historyAddresses a needConsistent image over timeWhat makes a brand iconic/lasting?

Identify an image/characteristic for yourselfWhat do you want to be known for?Network, network, networkAlign yourself with organizationsThis might be the reason you’re here!Social MediaTwitterFacebookLinkedInHow to build your own brand

Identifying Yourself

Take 2 minutes and write down 10 words that describe you.EXERCISE2 Minute Timer

What Did you Come Up with?

Tell me about these people?

PRECEPTION IS EVERYTHING!

Do you have a hobby?The athleteThe community service volunteerThe smart guy/girlPlay to your strengthsTry not to position yourself around your company, unless you own it.Maybe have an specific lookIdentifying How you want to be Perceived

“The Donald’s” Brand

He is available and accessibleUsed the power of media and public opinion to build his brandWill comment, publically, on anythingConsistent image, regardless of property, venture or continent. Is he a Real Estate Mogul or genius Marketer?Why is Trump Successful?

How to Work A Room…Without Working up a Sweat!

Gain knowledge – one aspect of networking is gathering information and advice to increase your knowledge. Knowledge is key.Obtain experience – networking can be an excellent way to get work experience (i.e. sales).Job offer - hopefully you could make contact with the person who is in a position to offer you work (or at least know someone who could!)Information – a contact may put you on a mailing list for future invitations, or advise you of forthcoming events. Contacts – your contact may suggest further contacts Why Network

Your NameMajor/EmployerWhy do business with you or hire you?What can you do/offer for this persons company?15 Second Commercial (Elevator Pitch)

Good posture, people focus on the rooms entrance.EnterSurveyStart counter clockwiseAvoid the “Cockroach on Crack” EffectEntering the Room

Food is not the reason you should be at the event.Eat before hand or after.If you are having a drink hold the drink in your left hand, not one wants to shake your wet handEating/Drinking at Events

Know who is going to be at the eventDO YOUR HOMEWORK!It is easier to:Approach groups of three or morePeople standing aloneNote that two people may be engaged in a more intimate conversationWho do You Approach?

Knowledge is Power

Know some information about topical news events, locally, statewide, nationally even internationally.Knowledge is Power (Continued)

Critical to successExchange business card with the personOn the back of the card:Make notes for yourself on discussion, job information, etc.Ask for a persons preferred method of communicationThe Business Card

You should speak to a person for no more the 5 minutesDo not monopolize a persons time, they are there to network tooClosing a conversation:Smile, lean back a bit and say “Thank You – I’ve enjoyed speaking with you and look forward to seeing you again”Avoid Over Doing It

Spend half the time trying to meet peopleThe other half try to find common synergy between people and introduce themi.e. shipping company owner and computer manufactureYou become the center of attentionIf no clear connection can be made go for the least likely/unnatural (square peg in a round hole)i.e. used car salesman and priestFor Advanced Networkers

Follow up is key!Use the persons preferred method of communicationEmail can be cryptic, not personal“The Greyhound passed me swiftly”Email does not create relationships, it can grow and enhance. The Follow-up

Phone CallsVoicemailsHandwritten Letters10% different is 100% betterOverlooked forms of Follow-up

Cut through the noiseBlackberry MessengerText MessagesFacebook MessagesTwitter MessagesAlternative Forms of Communication

Align Yourself With Organizations

Local Civic OrganizationsChamber of CommerceRotaryNon-Profit OrganizationLibraryMuseumYoung Professional GroupsConnect FloridaCommunity Organizations

An innovative new program of young professionals 21-35 years oldCreated by Leadership Florida to assist you in making a positive impact on FloridaFirst statewide young professionals organizationRegional groups as well, to supplement statewide activatesConnect Florida

Pay your duesAttend meetingsVolunteer further for a committeeKnow the key playersTake on a leadership role within the groupTake An Active Role

Social Media and Your Personal Brand

Building your brand through Social Media

Building your brand through Social MediaTwitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing? www.twitter.comFacebook is a social utility that connects people with friends and others who work, study and live around them. www.facebook.comLinkedIn is an interconnected network of experienced professionals from around the world. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. www.linkedin.com

Think of Social Media Like A Party

Get people to engage in a constructive dialogueSpark conversationThe Goal@infodude - Taking my first trip EVER to IKEA with my sister...should be interesting.@SSEntertainment - You can't leave w/o buying wooden hangers! RT @infodude: Taking my first trip EVER to IKEA with my sister...should be interesting.@infodude - @SSEntertainment Haha, I have to find them first! This place is H-U-G-E!!!@infodude - http://twitpic.com/d6697 - This is for you @ssentertainment !HEAVEN! RT @infodude: http://twitpic.com/d6697 - This is for you @ssentertainment !

More than 250 million active usersMore than 100 million users log on to Facebook at least once each day, spending a total of 3.5 billion minutes on Facebook, worldwide.More than two-thirds of Facebook users are outside of collegeThe fastest growing demographic is those 35 years old and olderMore than 4 million users become fans of Pages each dayMore than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each weekFacebook - Statistics

Become a resource to your friendsPost links of interestShare interesting storiesPost event photos (think CLF photos)How do I build a brand with Facebook?

Clean-up your profileNo drinking, questionable activities, etc.Put up more human interest photosFriends at the beachOut to an eventPhotos dressed upPetsFacebook 2.0 – Post College

More than 45 million users, up from 5 million a year agoSocial media platform of choice for Fortune 100 companies.Demographics:Age 25 - 34 -- 20% Age 35 - 49 -- 42% Age 55+ -- 17% Of Twitter Users, 47% are Male and 53% are Female51% of Twitter Users have an annual HH income of over $60,000/yrStatistics

Micro blog – 140-character text message to the world.Answers the question, “What are you Doing?”What is Twitter and How do I use it?

Provide valueJoin Twitter conversations:#journchat – Monday, 7pm-10pm CST#smallbizchat – Wednesday, 7pm-8pm CST#brandchat – Wednesday, 10am-11am CST#innochar – Thursday, 2pm-3pm CSTTalk about interesting thingsHave a personality!How do I build a brand with Twitter?

Average Age: 41Household Income: $109,703 (Higher then the Wall Street Journal, Business Week and Forbes!)64% Male / 36% FemaleCollege Grad: 80.1%24% of a portfolio valued at $250,000+The majority (66%) are decision makers or have influence in the purchase decisions at their companiesThe greater the number of connections the greater the likelihood of higher personal income - those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!Statistics

Make sure you profile is completeJoin GroupsUF Alumni Association - >2,400 membersLeadership Florida Alumni - > 20 membersMiami Link - > 3,100 membersNetwork Orlando - > 2,600 membersRecommend people and ask others to recommend you. This is a third party endorsement of your skills.How Do I Build My Brand With LinkedIn

Use LinkedIn to Make Connections

By answering questions you instantly become an expert in your field.By asking questions, you’re involved in the community.Answer and Ask Questions

Set Up a Google News Alert on your namePeriodically “Google” your name to see if anyone has posted or said anything without your knowledgeIt’s the first think that people do when they want information, know what’s there!www.123people.comMash-up of many different sources, just enter your nameBrand management

Monitor your Facebook like a hawk!Your friends can be your worst enemyUntag photos, even ask friends to delete photosBrand management (Continued)

Evaluate yourself to determine what image/characteristic you can be known forNetwork, network, networkAlign yourself with organizationsSocial Media can further expand your reach4 Steps To Being a Personal PR/Marketing Genius

www.under30CEO.comhttp://blog.brand-yourself.comwww.personalbrandingblog.comwww.fastcompany.com/magazine/10/brandyou.htmlResources:

“Each one of us is a salesperson, leader, and entrepreneur, seeking answers. All of us work hard at our jobs and careers – and I include stay-at-home parents is this category. We’re all entrepreneurs of our own ideas, whether we own our own companies or work for someone else. We’re all leaders in our own lives-with our colleagues, with your employees, with our kids, and in our communities. Each one of us is a salesperson of ourselves and our opinions, not of business products and services.” -Keith Ferrazzi

Questions

joehansen@gmail.comwww.joehansen.us – Slides Postedhttp://www.facebook.com/josephjhansenhttp://www.linkedin.com/in/josephjhansen@infodudeContact Information: