Kotler's Marketing Management - Improved Questions - Morales v54

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Improved Questions for Marketing Management by Philip Kotler

v54 MarkMa Joseph Gabriel Morales

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Kotler's Marketing Management - Improved Questions - Morales v54

  1. 1. Improved Questions Marketing Management Joseph Gabriel N. Morales
  2. 2. Learning Question for Chapter 1: Defining Marketing for the 21st Century Ria Abendan / Joseph Morales April 2011
  3. 3. Original Question 8. Which is true about new consumer capabilities?A. Consumers now have an amplified voice to influence public opinion.B. Consumers now have greater access to information compared to before.C. Consumers have gained a substantial increase in buying power.D. All of the above.E. None of the above. 3
  4. 4. Improved Question 1 The following are new consumer capabilities, EXCEPT:A. Consumers now have an amplified voice to influence public opinion.B. Consumers now have greater access to information compared to before.C. Consumers have gained a substantial increase in buying power.D. Consumers now have created tools to help them decide.E. Consumers have greater ease in interacting, placing & receiving orders. 4
  5. 5. New Consumer Capabilities Substantial increase Greater ease in in buying power interacting and placing & receiving orders Greater variety of Ability to compare available goods & notes on products & services services Great amount of Amplified voice to information influence public opinion
  6. 6. Improved Question 1 The following are new consumer capabilities, EXCEPT:A. Consumers now have an amplified voice to influence public opinion.B. Consumers now have greater access to information compared to before.C. Consumers have gained a substantial increase in buying power.D. Consumers now have created tools to help them decide.E. Consumers have greater ease in interacting, placing & receiving orders. 6
  7. 7. Learning QuestionChapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Joseph Gabriel Morales April 15, 2011 www.stevenandrada.blogspot.com 1/73
  8. 8. Original Question4. Which of the following is consideredthe major competitive spheres? A. Industry, Products, Competence, Geographical, Vertical channels, Market segment B. Industry, People, Competence, Geographical, Vertical channels, Market segment C. Industry, Products, Competence, Geographical, Horizontal channels, Market segment D. People, Products, Competence, Geographical, Vertical channels, Market segment E. None of the above www.stevenandrada.blogspot.com 27/73
  9. 9. Improved Question 2Which of the following are considered themajor competitive spheres? A. Industry, Products, Competence, Geographical, Vertical channels, Market segment B. Industry, People, Competence, Geographical, Vertical channels, Target Market C. Industry, Products, Competence, Geographical, Horizontal channels, Penetrated Market D. Industry, Products, Competence, Geographical, Vertical channels, Market segment E. Industry, People, Competence, Geographical, Horizontal channels, Market segment 27/73
  10. 10. Major Competitive Spheres Industry Geographical Products Vertical Competence Channels Market Segment www.stevenandrada.blogspot.com 28/73
  11. 11. Improved Question 2Which of the following are considered themajor competitive spheres? A. Industry, Products, Competence, Geographical, Vertical channels, Market segment B. Industry, People, Competence, Geographical, Vertical channels, Target Market C. Industry, Products, Competence, Geographical, Horizontal channels, Penetrated Market D. Industry, Products, Competence, Geographical, Vertical channels, Market segment E. Industry, People, Competence, Geographical, Horizontal channels, Market segment 27/73
  12. 12. Learning QuestionChapter 2: Developing Marketing Strategies and Plans Sue Ann Silubrico / Joseph Gabriel Morales April 15, 2011 1/73
  13. 13. Original Question
  14. 14. Improved Question 3Starbucks partnered with PepsiCo Inc. to produce abottled version of Starbucks Frappuccino. This type ofalliance is called ___________. A. Product or services alliances B. Promotional Alliances C. Logistics Alliances D. Pricing Alliances E. Industry Alliances
  15. 15. Improved Question 3Starbucks partnered with PepsiCo Inc. to produce abottled version of Starbucks Frappuccino. This type ofalliance is called ___________. A. Product or services alliances B. Promotional Alliances C. Logistics Alliances D. Pricing Alliances E. Industry Alliances
  16. 16. Learning QuestionCh 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Joseph Gabriel Morales April 2011 http://kavellana.blogspot.com
  17. 17. Original Question 1. Marketing Information System (MIS) consists of the following except:A. PeopleB. EquipmentC. InformationD. ProceduresE. All of the above http://kavellana.blogspot.com 19
  18. 18. Improved Question 4 The following make-up a Marketing Information System (MIS) except:A. PeopleB. EquipmentC. InformationD. ProceduresE. All of the above 20
  19. 19. Marketing Information System(MIS) •Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. http://kavellana.blogspot.com 21
  20. 20. Improved Question 4 The following make-up a Marketing Information System (MIS) except:A. PeopleB. EquipmentC. InformationD. ProceduresE. All of the above 22
  21. 21. Learning Question for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Joseph Gabriel Morales
  22. 22. Original Question #3: Which amongst the following contact methods is the most versatile and require more administrative planning and supervision? A. Telephone interview B. Online Interview C. Personal Interview D. Mail Questionnaire E. Both A and B 24
  23. 23. Improved Question 5 This contact method is the most versatile and require more administrative planning and supervision. A. Telephone interview B. Online Interview C. Personal Interview D. Mail Questionnaire E. Focused Group Discussion 25
  24. 24. Concept:what are the Contact Methods to reach thedesired customers? Mail Questionnaire Telephonic Interview Personal Interview Online Interview 26
  25. 25. Personal Interview is the most expensiveversatile method and requires highersupervision Arranged interviews:Based on an appointmentand incentives Intercept interviews:Based on quick , on the spot interviews 27
  26. 26. Improved Question 5 This contact method is the most versatile and require more administrative planning and supervision. A. Telephone interview B. Online Interview C. Personal Interview D. Mail Questionnaire E. Focused Group Discussion 28
  27. 27. Learning Question forCreating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven / Joseph Gabriel Morales April 15, 2011 http://joansoliven.blogspot.com/
  28. 28. Original Question3. It is the feeling of satisfaction ordissatisfaction of the customer from a product’soutcome versus customer’s expectation. A. Customer Satisfaction B. Customer Loyalty C. Customer Perceived Value D. Customer Retention E. Customer Survey http://joansoliven.blogspot.com/
  29. 29. Improved Question 6The feeling of satisfaction or dissatisfaction ofthe customer from a product’s outcome versuscustomer’s expectation. A. Customer Satisfaction B. Customer Loyalty C. Customer Perceived Value D. Customer Retention E. Customer Survey
  30. 30. Customer SatisfactionThe feeling of satisfaction or dissatisfaction ofthe customer from a product’s outcome versuscustomer’s expectation. http://joansoliven.blogspot.com/
  31. 31. Characteristics of Highly Satisfied customers Stays loyal longer  Pay less attention to competing brands Buys more  Less sensitive to price Upgrades existing product  Offers product and service idea Talks favorably to others Source: Marketing Management 13th Edition by Philip Kotler
  32. 32. Improved Question 6The feeling of satisfaction or dissatisfaction ofthe customer from a product’s outcome versuscustomer’s expectation. A. Customer Satisfaction B. Customer Loyalty C. Customer Perceived Value D. Customer Retention E. Customer Survey
  33. 33. Learning Question for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon / Joseph Gabriel Morales 15 April 2011
  34. 34. Original Question 4. What is NOT a personal factor? A. Life-Cycle Stage B. Personality C. Values D. Only two of the above E. All of the above 36
  35. 35. Improved Question 7 4. What is NOT a personal factor?A. Life-Cycle StageB. PersonalityC. ValuesD. OccupationE. Nationality 37
  36. 36. Concept 5: Personal Factors Age Life-Cycle StageSelf-Concept Occupation Lifestyle Wealth Values Personality Kotler, Keller. Marketing Management, 13th Edition. 38
  37. 37. Improved Question 7 4. What is NOT a personal factor?A. Life-Cycle StageB. PersonalityC. ValuesD. OccupationE. Nationality 39
  38. 38. Learning Question for Ch7: Analyzing Business Markets Diane Rose Flores-Gaspar / Joseph Gabriel Morales 15 April 2011
  39. 39. Original Question
  40. 40. Improved Question 8 All are characteristics that distinguishes business market from consumer market EXCEPT: A. Multiple Sales Call B. Direct Purchasing C. Fluctuating Demand D. Professional Buyers E. Many Buying Influences
  41. 41. Improved Question 8 All are characteristics that distinguishes business market from consumer market EXCEPT: A. Multiple Sales Call B. Direct Purchasing C. Fluctuating Demand D. Professional Buyers E. Many Buying Influences
  42. 42. Learning Question for Chapter 10Identifying Market Segments &Targets Sheilanor C. Turingan / Joseph Gabriel Morales April 14, 2011 http://sheilanorturingan.blogspot.com 45
  43. 43. Original Question 2. The following are levels of target marketing, except?A. IndividualB. SegmentC. LocalD. NicheE. Mass http://sheilanorturingan.blogspot.com 46
  44. 44. Improved Question 9 The following are levels of target marketing, except?A. Individual MarketingB. Segment MarketingC. Local MarketingD. Niche MarketingE. Global Marketing 47
  45. 45. 4 Levels of Target Marketing Segment Marketing Local MarketingIndividual Marketing Niche Marketing http://sheilanorturingan.blogspot.com
  46. 46. 4 Levels of Target Marketing1. Individual – one-to-one/customized marketing2. Segment – customers with similar needs3. Local – tailored to needs of customers in trading areas, neighborhoods4. Niche – customers with distinct set of needs http://sheilanorturingan.blogspot.com 49
  47. 47. Improved Question 9 The following are levels of target marketing, except?A. Individual MarketingB. Segment MarketingC. Local MarketingD. Niche MarketingE. Global Marketing 50
  48. 48. Learning Questions for Ch 9: Creating Brand Equity Soleil Gan / Joseph Gabriel Morales April 2011 http://taeyangxinyi.blogspot.com
  49. 49. Original Question 10. Which of the following is not a role on a brand portfolio?A. Cash CowsB. FlankersC. Low-End Entry LevelD. Niche MarketerE. High-End Prestige http://taeyangxinyi.blogspot.com 39
  50. 50. Improved Question 10 Under Brand portfolio, all are brand types except?A. Cash CowsB. FlankersC. Low-End Entry LevelD. FightersE. High-End Prestige 39
  51. 51. Brand Roles on a Brand PortfolioWhat brand type is the product? FLANKERS CASH COWS LOW-END HIGH-END ENTRY LEVEL PRESTIGE From Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com 40
  52. 52. Niche is a type of marketsegmentation, not a role on abrand portfolioFLANKERSFighter brands that are positioned w/ respect to competitors’ brandsso that more important (profitable) brands are able to retain theirdesired positionCASH COWSBrands that are able to hold on to enough customers & maintainprofitability w/ virtually no marketing supportLOW-END ENTRY LEVELRelatively low-priced “traffic-builder” brands that attract customersto the brand franchise in hopes to trading customers up to thehigher-priced brandHIGH-END PRESTIGEBrands that add prestige and credibility to the entire portfolio From Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com 41
  53. 53. Improved Question 10 Under Brand portfolio, all are brand types except?A. Cash CowsB. FlankersC. Low-End Entry LevelD. FightersE. High-End Prestige 39
  54. 54. Learning Question for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco/ Joseph Gabriel Morales April 14, 2011
  55. 55. Original Question 3. The Product Life Cycle is composed of the following exceptA. IntroductionB. DeclineC. GrowthD. MaturityE. Development
  56. 56. Improved Question 11 The following are part of a Product Life Cycle except:A. IntroductionB. DeclineC. GrowthD. MaturityE. Development
  57. 57. The Product Life Cycle hasfour stages… Introduction – slow sales growth and product is introduced in the market Growth – rapid market acceptance and substantial profit improvement Maturity – slowdown in sales growth Decline – sales show a downward drift and profits erode 60
  58. 58. The graph shows thePRODUCT LIFE CYCLE.3.5 32.5 21.5 1 Column10.5 Series 1 0 61
  59. 59. Improved Question 11 The following are part of a Product Life Cycle except:A. IntroductionB. DeclineC. GrowthD. MaturityE. Development
  60. 60. Learning Question for Chapter 11: Dealing with Competition Lady Charmayne Hao / Joseph Gabriel Morales April 2011
  61. 61. Original Question 7. The following are specific attack strategies for competition excepta. Product Launchb. Lower priced goodsc. Product Discountsd. Product Innovatione. Value priced goods 64
  62. 62. Improved Question 12 In dealing with competition, one of the following is not a specific attack strategy:a. Product Launchb. Lower priced goodsc. Product Discountsd. Product Innovatione. Value priced goods 65
  63. 63. Determine specific attack strategies for effective competition. Improved Service Product Discounts Product Innovation Prestige Goods Distribution InnovationLower Priced Goods Manufacturing –Cost Product Proliferation Reduction Intensive Advertising Value-priced Goods Promotion 66
  64. 64. Improved Question 12 In dealing with competition, one of the following is not a specific attack strategy:a. Product Launchb. Lower priced goodsc. Product Discountsd. Product Innovatione. Value priced goods 67
  65. 65. Learning Question forChapter 12: Setting Product Strategy Ivy A. Villamor / Joseph Gabriel Morales 04/06/11 Prof. Remigio Joseph De Ungria http://www.slideshare.net/ivyvillamor
  66. 66. Original Question
  67. 67. Improved Question 13 Customers always judge a Market Offering on these elements except:A. Services Mix & QualityB. Value-Based PricesC. Product Features & QualityD. All of the Above 70
  68. 68. Improved Question 13 Customers always judge a Market Offering on these elements except:A. Services Mix & QualityB. Value-Based PricesC. Product Features & QualityD. All of the Above 72
  69. 69. Learning QuestionCh 13 Designing and Managing Services Ronald Patrick G. Wenceslao / Joseph Gabriel Morales April 2011 rgwenceslao.blogspot.com
  70. 70. Original Question 2. The following are categories of service mix except for ____________A. Pure tangible goodB. Pure serviceC. HybridD. Pure intangible productE. Good with accompanying services 4
  71. 71. Improved Question 14 All are categories of service mix except for ____________.A. Pure tangible goodB. Pure serviceC. HybridD. Pure intangible productE. Good with accompanying services 4
  72. 72. Categories of Service Mix Pure tangible good Good with accompanying services Hybrid Service with accompanying goods Pure service 5
  73. 73. Improved Question 14 All are categories of service mix except for ____________.A. Pure tangible goodB. Pure serviceC. HybridD. Pure intangible productE. Good with accompanying services 4
  74. 74. Learning Question forCh 14 Developing Pricing Strategies and Programs Zaragoza / Morales April 15, 2011 meghanngettingthere.blogspot.com
  75. 75. Original Question 1. Consumers use PRICE as an indicator of _____________.A. Product ComparabilityB. Product QuantityC. Product SuperiorityD. Product QualityE. None of the Above meghanngettingthere.blogspot.com 79
  76. 76. Improved Question 15 PRICE, in a consumer’s point of view, is an indicator of _____________.A. Product ComparabilityB. Product QuantityC. Product SuperiorityD. Product QualityE. None of the Above 80
  77. 77. Consumers arrive at PricePerceptions via 4 Key Points Reference Prices Price – quality Inferences Price Endings Price Cues meghanngettingthere.blogspot.com
  78. 78. Because of PRICE, consumers makeJUDGEMENTS when COMPARINGSIMILAR PRODUCTS 400 Tablets 270 Tablets$14.68 $20.88 From Philip Kotler’s, Marketing Management, 13th Edition meghanngettingthere.blogspot.com 82
  79. 79. Improved Question 15 PRICE, in a consumer’s point of view, is an indicator of _____________.A. Product ComparabilityB. Product QuantityC. Product SuperiorityD. Product QualityE. None of the Above 83
  80. 80. Learning Question for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. / Morales, Joseph Gabriel April 15,2011 http://annalimedina.blogspot.com
  81. 81. Original Question 1. Which is considered to be a “push” strategy?A. Happee toothpaste brand doing a “trade in/swap” of your old toothpaste for its new line extension of a mouth washB. Product sampling of Clinique Happy Perfume at Rustans Department StoreC. Globe Telecom advertising its new “Super SIM” http://annalimedina.blogspot.com 85
  82. 82. Improved Question 16 An example of a “push” strategy is: A. Happee toothpaste brand doing a “trade in/swap” of your old toothpaste for its new line extension of a mouth wash B. Product sampling of Clinique Happy Perfume at Rustans Department Store C. Globe Telecom advertising its new “Super SIM” 86
  83. 83. Improved Question 16 An example of a “push” strategy is: A. Happee toothpaste brand doing a “trade in/swap” of your old toothpaste for its new line extension of a mouth wash B. Product sampling of Clinique Happy Perfume at Rustans Department Store C. Globe Telecom advertising its new “Super SIM” 87
  84. 84. Learning Question forChapter 17 Designing andManaging Integrated Marketing Yang Zhao / Joseph Gabriel Morales April. 2011 http://zhaointote.blogspot.com/
  85. 85. Original Question 4.Which is not following Nonpersonal Communication Channels? A. Media B. Sales Promotions C. Events and Experiences D. Public relations E. Personal selling http://zhaointote.blogspot.com/
  86. 86. Improved Question 17 All are Non-Personal Communication Channels EXCEPT: A. Media B. Sales Promotions C. Events and Experiences D. Public relations E. Social Network http://zhaointote.blogspot.com/
  87. 87. Four channels in Nonpersonal Communications Sales Media Promotio n Person al Event & sellingExperience Public Relation http://zhaointote.blogspot.com/ s
  88. 88. Concepts of Nonpersonal CommunicationsA. Media-Consist of print media(Newspaper and magazines); Broadcast media radio and Television);network Media; Most nonpersonal messages come through paid media.B. Sales Promotion- Consist of consumer promotions; trade promotions; and business and sale-force promotions.C. Events and Experiences-Include sports, arts, entertainment, and cause events as well as less formal activities that create novel brand interactions with consumers.D. Public Relations- Include communications directed internally to employees of the company or externally to consumers, other firms, the government, and media.E. Personal selling is not belongs to Nonpersonal communications http://zhaointote.blogspot.com/
  89. 89. Improved Question 17 All are Non-personal Communication Channels EXCEPT: A. Media B. Sales Promotions C. Events and Experiences D. Public relations E. Social Network http://zhaointote.blogspot.com/
  90. 90. Learning Question for Chapter 18 Managing Mass Communications Francis Benson C. Hugo / Joseph Gabriel Morales April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
  91. 91. Original Question 1. Which of the 5 M’s of Advertising involves consideration of market share, consumer base and competition?A. MissionB. MoneyC. MessageD. MediaE. Measurement http://ph.linkedin.com/in/francisbensoncabehugo 95
  92. 92. Improved Question 18 1 of 5 M’s of Advertising that involves consideration of market share, consumer base and competition:A. MissionB. MoneyC. MessageD. MediaE. Measurement 96
  93. 93. These are the 5 major decisions in developing an advertising program!Mission Money Message Media Measurement•Sales goals •Stage in PLC •Message •Reach, •Communication•Advertising •Market share and generation frequency, impact impact objectives consumer base •Message •Major media •Sales impact •Competition and evaluation & types clutter selection •Specific media •Advertising •Message vehicles frequency execution •Media timing •Product •Social- •Geographical substitutability responsibility media allocation review http://ph.linkedin.com/in/francisbensoncabehugo
  94. 94. Money asks the question:“How much can be spent?” Establish advertising budget for each product Spend the amount required : Money achieve the sales goal • Stage in PLC • Market share and consumer base • Competition and clutter • Advertising frequency • Product substitutability http://ph.linkedin.com/in/francisbensoncabehugo
  95. 95. Improved Question 18 1 of 5 M’s of Advertising that involves consideration of market share, consumer base and competition:A. MissionB. MoneyC. MessageD. MediaE. Measurement 99
  96. 96. Learning Question for Ch18: Managing Mass Communications Ira A. Ong / Joseph Gabriel Morales April 2011
  97. 97. Original Question 6. TV is often the medium used to reach the teenage market. This considers _____________. A. Target audience media habits B. Product characteristics C. Message characteristics D. Cost E. All of the above
  98. 98. Improved Question 19 Using TV as medium to reach the teenage market falls under this variable: A. Target audience media habits B. Product characteristics C. Message characteristics D. Cost E. All of the above
  99. 99. Consider the variables before choosing an advertising medium Target audience media habits Product characteristics Message characteristicsReference:Philip Kotler’sMarketingManagement, Cost13th edition
  100. 100. Radio & TV are most effective for reaching teens! Target audience media habits Television RadioReference: Philip Kotler’sMarketing Management,13th edition
  101. 101. Improved Question 19 Using TV as medium to reach the teenage market falls under this variable: A. Target audience media habits B. Product characteristics C. Message characteristics D. Cost E. All of the above
  102. 102. Learning Question for Ch 19: Managing Personal Communications Caroline P. Quarte / Joseph Gabriel Morales April 2011http://carolinequarte.blogspot.com/
  103. 103. Original Question 2. Direct marketing channels include _________, catalogs, and telemarketing?A. Direct mailB. Direct interactionC. Direct sellingD. Direct communication http://carolinequarte.blogspot.com/
  104. 104. Improved Question 20 Direct Marketing channels include the following except:A. Direct mailB. CataloguesC. Direct communicationD. Telemarketing
  105. 105. Direct Marketing is the use of consumer- direct channels to reach and deliver goods and services to customers without using marketing middlemen.Direct Mail Catalogs Telemarketing http://carolinequarte.blogspot.com/
  106. 106. Improved Question 20 Direct Marketing channels include the following except:A. Direct mailB. CataloguesC. Direct communicationD. Telemarketing
  107. 107. Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon / Joseph Gabriel Morales April 15, 2011 http://louiemarkquizon.blogspot.com
  108. 108. Original Question4. A Shell gas station with a ShellSelect store is an example of_________ marketing? A. Vertical B. Lateral C. Diagonal D. Both A and B E. None http://louiemarkquizon.blogspot.com 112
  109. 109. Improved Question 21 A Caltex gas station with 7 /11 store is an example of _________ marketing? A. Vertical B. Lateral C. Alliance D. Horizontal E. Diagonal 113
  110. 110. Transform a Product to SatisfyNew or Different Needs throughLateral Marketing! Gas Station Cafeteria Cereal Candy Audio http://louiemarkquizon.blogspot.com 114
  111. 111. Lateral marketing combinestwo product concepts or ideasto create a new offering. Gas Station Food Cafeteria Internet Cereal Snacking Candy Toy Audio Portable http://louiemarkquizon.blogspot.com 115
  112. 112. Example: Shell and Shell SelectStore Shell Gas Food Station http://louiemarkquizon.blogspot.com 116
  113. 113. Example: Shell and Shell SelectStore Shell Gas Station with Select Store http://louiemarkquizon.blogspot.com 117
  114. 114. Improved Question 21 A Caltex gas station with 7 /11 store is an example of _________ marketing? A. Vertical B. Lateral C. Alliance D. Horizontal E. Diagonal 118
  115. 115. Learning Question for Ch 21: Tapping into Global Markets Sandel, Lee Aizabel L. / Morales, Joseph Gabriel April 14, 2011 www.leeaizabelsandel.blogspot.com
  116. 116. Original Question 1. The following are the stages of Internationalization. Except… A. No regular export activities. B. Market products/service internationally C. Export via independent agents D. Establish sales subsidiaries E. Establish production facilities abroad www.leeaizabelsandel.blogspot.com 120
  117. 117. Improved Question 22 Which is not a stage of Internationalization? A. No regular export activities. B. Market products/service internationally C. Export via independent agents D. Establish sales subsidiaries E. Establish production facilities abroad 121
  118. 118. 4 Stages of Internationalization Stage 1 No regular export activity Stage 2 Export via independent agents Stage 3 Establish sales subsidiariesStage 4 Establish production facilities abroad www.leeaizabelsandel.blogspot.com 122
  119. 119. Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part of the 4 stages of internationalization. (According to Kotler) Stage 1 No regular export activity Stage 2 Export via independent agents Stage 3 Establish sales subsidiariesStage 4 Establish production facilities abroad www.leeaizabelsandel.blogspot.com 123
  120. 120. Improved Question 22 Which is not a stage of Internationalization? A. No regular export activities. B. Market products/service internationally C. Export via independent agents D. Establish sales subsidiaries E. Establish production facilities abroad 124
  121. 121. Improved Question 22 Which is not a stage of Internationalization? A. No regular export activities. B. Market products/service internationally C. Export via independent agents D. Establish sales subsidiaries E. Establish production facilities abroad www.leeaizabelsandel.blogspot.com 125
  122. 122. Learning Question for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Joseph Gabriel Morales April 14, 2011 miralynnserrano.blogspot.com
  123. 123. Original Question 10. Characteristics of Marketing Audits are, exceptA. ComprehensiveB. SystematicC. IndependentD. InnovativeE. Periodic miralynnserrano.blogspot.com 127
  124. 124. Improved Question 23 Which is not a characteristic of Marketing Audits?A. ComprehensiveB. SystematicC. IndependentD. MeasurableE. Periodic miralynnserrano.blogspot.com 128
  125. 125. Marketing AUDIT as a strategicControl has FOUR Characteristics  Comprehensive  Systematic  Independent  Periodic miralynnserrano.blogspot.com 129
  126. 126. Marketing Audits should cover allmajor marketing activities Comprehensive Systematic Independent Periodic miralynnserrano.blogspot.com 130
  127. 127. Marketing Audits should be in anOrderly Examination  Comprehensive  Systematic  Independent  Periodic miralynnserrano.blogspot.com 131
  128. 128. Best Audits are from Outsideconsultants  Comprehensive  Systematic  Independent  Periodic miralynnserrano.blogspot.com 132
  129. 129. Marketing Audits should form partof company’s processes androutines Comprehensive Systematic Independent Periodic miralynnserrano.blogspot.com 133
  130. 130. Improved Question 23 Which is not a characteristic of Marketing Audits?A. ComprehensiveB. SystematicC. IndependentD. MeasurableE. Periodic miralynnserrano.blogspot.com 134
  131. 131. Improved Questions Marketing Management - END - Joseph Gabriel N. Morales

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