Ch 16: Managing, Retailing, Wholesaling, and Logistics - Top 10 Learning Questions - Morales

5,369 views
5,111 views

Published on

Top 10 Learning Questions for Ch 16 - Managing Retailing, Wholesaling, and Logistics (from Marketing Management by Philip Kotler)

Published in: Business, Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,369
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
1
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Ch 16: Managing, Retailing, Wholesaling, and Logistics - Top 10 Learning Questions - Morales

  1. 1. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales April 14, 2011
  2. 2. Question 1 Which of the following does not fall under “Levels of Service”?A. Self-ServiceB. Self-SelectionC. Limited ServiceD. Full ServiceE. Personal Service 2
  3. 3. Levels of ServiceSelf-service Self-selection Limited Service Full Service Source: Marketing Management 13th Ed by Philip Kotler 3
  4. 4. Levels of Service Self-Service  Customer serves himself (getting slurpee, hotdog sandwich, soda) Self-Selection  Customer chooses from given selection Limited Service  Provides service to a certain extent Full Service  Provides service from start to end of purchase Source: Marketing Management 13th Ed by Philip Kotler 4
  5. 5. Question 1 Which of the following does not fall under “Levels of Service”?A. Self-ServiceB. Self-SelectionC. Limited ServiceD. Full ServiceE. Personal Service 5
  6. 6. Question 2 The following are part of the Retailer’s Services Mix (from Kotler’s text)A. Pre-Purchase, Post-Purchase, and AncilliaryB. Pre-Purchase, Post-Purchase, and AuxiliaryC. Pre-Purchase, Post-Purchase, and AdditionalD. Pre-Purchase, Post-Purchase, and AdjuvantE. Pre-Purchase, Post-Purchase, and Secondary 6
  7. 7. Retailer’s Services Mix- Pre Purchase – advertising, interior design, shopping hours, fitting rooms- Post Purchase – delivery, installation, gift- wrapping- Ancillary (subordinate) - parking, restroom, credit terms Source: Marketing Management 13th Ed by Philip Kotler 7
  8. 8. Question 2 The following are part of the Retailer’s Services MixA. Pre-Purchase, Post-Purchase, and AncilliaryB. Pre-Purchase, Post-Purchase, and AuxiliaryC. Pre-Purchase, Post-Purchase, and AdditionalD. Pre-Purchase, Post-Purchase, and AdjuvantE. Pre-Purchase, Post-Purchase, and Secondary 8
  9. 9. Question 3 Which of the following is not a major type of wholesaler?A. Full ServiceB. Brokers / AgentsC. MerchantD. Limited ServiceE. Specialized Service 9
  10. 10. The Major Types ofWholesalers- Merchant - Independently owned; take title to the merchandise they handle - Ex: jobbers, distributors, mill supply houses- Full Service - Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance- Limited Service - Cater to specific type of service / merchandise Source: Marketing Management 13th Ed by Philip Kotler 10
  11. 11. The Major Types ofWholesalers (cont’d)- Brokers / Agents - Facilitate buying and selling on a commission of 2%-6%- Manufacturers - Operations conducted by own company- Specialized wholesalers - Ex auction companies, agricultural assemblers, Source: Marketing Management 13th Ed by Philip Kotler 11
  12. 12. Question 3 Which of the following is not a major type of wholesaler?A. Full ServiceB. Brokers / AgentsC. MerchantD. Limited ServiceE. Specialized Service 12
  13. 13. Question 4 In Logistics, what are the marketing decisions that have to be considered?A. Procurement, Warehousing, Transportation, InventoryB. Order Processing, Warehousing, Inventory, TransportationC. Placement, Transportation, Inventory, MovementD. Procurement, Placement, Inventory, TransportationE. Order Processing, Placement, Inventory, Movement 13
  14. 14. Marketing Decisions inLogistics- How should orders be handled? (Order Processing)- Where should stock be located? (Warehousing)- How much stock should be held? (Inventory)- How should goods be shipped? (Transportation) Source: Marketing Management 13th Ed by Philip Kotler 14
  15. 15. Question 4 In Logistics, what are the marketing decisions that have to be considered?A. Procurement, Warehousing, Transportation, InventoryB. Order Processing, Warehousing, Inventory, TransportationC. Placement, Transportation, Inventory, MovementD. Procurement, Placement, Inventory, TransportationE. Order Processing, Placement, Inventory, Movement 15
  16. 16. Question 5 In terms of product assortment, a cafeteria is ___ & ___ :A. Broad and DeepB. Broad and ShallowC. Narrow and DeepD. Narrow and ShallowE. Breadth and Depth 16
  17. 17. Product Assortment - What products and variety will be offered? - Broadness & depth of products?Broad Deep Shallow Large restaurant Cafeteria Restaurant Small lunch Delicatessen countersNarrow Source: Marketing Management 13th Ed by Philip Kotler 17
  18. 18. Product Assortment- What products and variety will be offered? - Length (# of products in the product line) - Breadth (# of products company offers) - Depth (Different varieties of product) - Consistency (Rel. bet. Products in their final destination) Source: Marketing Management 13th Ed by Philip Kotler 18
  19. 19. Question 5 In terms of product assortment, a cafeteria is ___ & ___ :A. Broad and DeepB. Broad and ShallowC. Narrow and DeepD. Narrow and ShallowE. Breadth and Depth 19
  20. 20. Question 6 The following are part of Wholesaling Functions, except:A. Selling and PromotingB. Bulk BreakingC. Management Services & CounselingD. Buying and assortment buildingE. Cost Bearing Source: Marketing Management 13th Ed by Philip Kotler 20
  21. 21. Wholesaling functions are…Selling and Buying and Bulk BreakingPromoting assortment building Source: Marketing Management 13th Ed by Philip Kotler 21
  22. 22. Wholesaling functions are… (cont’d)Warehousing Transportation Financing Source: Marketing Management 13th Ed by Philip Kotler 22
  23. 23. Wholesaling functions are… (cont’d) Management services and counselling Market InformationRisk bearing Source: Marketing Management 13th Ed by Philip Kotler 23
  24. 24. Question 6 The following are part of Wholesaling Functions, except:A. Selling and PromotingB. Bulk BreakingC. Management Services & CounsellingD. Buying and assortment buildingE. Cost Bearing 24
  25. 25. Question 7 All are part of marketing decisions of retailers except:A. Target MarketB. PricesC. ServicesD. Store atmosphereE. Store discounts 25
  26. 26. Retailer’s Marketing Decisions Target Market - To whom will we sell the product? Source: Marketing Management 13th Ed by Philip Kotler 26
  27. 27. Retailer’s Marketing Decisions Product Assortment - What products and variety will be offered? - Broadness & depth of products?Broad Deep Shallow Large restaurant Cafeteria Restaurant Small lunch Delicatessen countersNarrow Source: Marketing Management 13th Ed by Philip Kotler 27
  28. 28. Retailer’s Marketing Decisions Product Assortment - What products and variety will be offered? - Length (# of products in the product line) - Breadth (# of products company offers) - Depth (Different varieties of product) - Consistency (Rel. bet. Products in their final destination) Source: Marketing Management 13th Ed by Philip Kotler 28
  29. 29. Retailer’s Marketing Decisions Procurement - Managing the inventory Source: Marketing Management 13th Ed by Philip Kotler 29
  30. 30. Retailer’s Marketing Decisions Prices - How will I price my product? Source: Marketing Management 13th Ed by Philip Kotler 30
  31. 31. Retailer’s Marketing Decisions Services – the Mix - Pre Purchase – advertising, interior design, shopping hours, fitting rooms - Post Purchase – delivery, installation, gift- wrapping - Ancillary (subordinate) - parking, restroom, credit terms Source: Marketing Management 13th Ed by Philip Kotler 31
  32. 32. Retailer’s Marketing Decisions Store Atmosphere - Interior design of store; ambiance Source: Marketing Management 13th Ed by Philip Kotler 32
  33. 33. Retailer’s Marketing Decisions Store Activities - creating in-store activities to attract customers - Product sampling / Tasting - Working Demo Units - Free seminars Source: Marketing Management 13th Ed by Philip Kotler 33
  34. 34. Retailer’s Marketing Decisions Communications - To generate customer traffic & sale Source: Marketing Management 13th Ed by Philip Kotler 34
  35. 35. Retailer’s Marketing Decisions Location – Where’s the best place? - Central Business District? - Regional Shopping centers? - Community Shopping centers? - Shopping strips? - Location within a larger store? Source: Marketing Management 13th Ed by Philip Kotler 35
  36. 36. Question 7 All are part of marketing decisions of retailers except:A. Target MarketB. PricesC. ServicesD. Store atmosphereE. Store discounts 36
  37. 37. Question 8 Non-store retailers are ____, ____, ____, and ____.A. Direct Selling, Direct Marketing, Automatic Vending, Online SellersB. Direct Selling, Direct Marketing, Automatic Vending, Buying ServiceC. Direct Selling, Direct Marketing, Automatic Vending, Independent ProvidersD. Direct Selling, Direct Marketing, Automatic Vending, Shopping ChannelE. Direct Selling, Direct Marketing, Automatic Vending, Online Marketplace 37
  38. 38. Non-Store RetailingDirect Selling Direct Buying Service Automatic Marketing Vending Source: Marketing Management 13th Ed by Philip Kotler 38
  39. 39. Question 8 Non-store retailers are ____, ____, ____, and ____.A. Direct Selling, Direct Marketing, Automatic Vending, Online SellersB. Direct Selling, Direct Marketing, Automatic Vending, Buying ServiceC. Direct Selling, Direct Marketing, Automatic Vending, Independent ProvidersD. Direct Selling, Direct Marketing, Automatic Vending, Shopping ChannelE. Direct Selling, Direct Marketing, Automatic Vending, Online Marketplace 39
  40. 40. Question 9 Rustan’s is an example of ____ in the Retail Positioning Map.A. Broad & Low-Value addedB. Narrow & Low-Value addedC. Broad & High-Value addedD. Narrow & High-Value addedE. Breadth & High-Value added 40
  41. 41. Retail Positioning Map Broad Rustan’s SM Product Line Breadth of Louis Executive Vuitton Optical Narrow High Low Value Added Source: Marketing Management 13th Ed by Philip Kotler 41
  42. 42. Question 9 Rustan’s is an example of ____ in the Retail Positioning Map.A. Broad & Low-Value addedB. Narrow & Low-Value addedC. Broad & High-Value addedD. Narrow & High-Value addedE. Breadth & High-Value added 42
  43. 43. Question 10 All listed are major types of retailer except:A. SuperstoreB. Convenience StoreC. BazaarD. Catalog ShowroomE. Discount Store 43
  44. 44. Major Types of RetailerSpecialty Store - Limited product lines such as jewelry or men’s clothing Source: Marketing Management 13th Ed by Philip Kotler 44
  45. 45. Major Types of RetailerDepartment Store - Wide variety of product lines Source: Marketing Management 13th Ed by Philip Kotler 45
  46. 46. Major Types of RetailerSupermarket - Wide range of food, toiletries, and other basic household items Source: Marketing Management 13th Ed by Philip Kotler 46
  47. 47. Major Types of RetailerConvenience Store - Similiar to a supermarket, but at a smaller scale - Usually located in residential areas - Provide customers convenient place and time to buy needed items Source: Marketing Management 13th Ed by Philip Kotler 47
  48. 48. Major Types of RetailerDiscount Store - wide variety of merchandise at low prices Source: Marketing Management 13th Ed by Philip Kotler 48
  49. 49. Major Types of RetailerOff-price Retailer - Goods priced below regular retail prices. Source: Marketing Management 13th Ed by Philip Kotler 49
  50. 50. Major Types of Retailer Superstore- specializes in a range of related products- huge selling space- Can be selling either gen. merchandise or specialty stores Source: Marketing Management 13th Ed by Philip Kotler 50
  51. 51. Major Types of RetailerCatalog Showroom - Small area for display, big area for warehousing - Has declined since the boom of online shopping Customer Retailer Customer selects from received receiver catalog then order then items from mails to ships items retailer retailer to customer Source: Marketing Management 13th Ed by Philip Kotler 51
  52. 52. Question 10 All listed are major types of retailer except:A. SuperstoreB. Convenience StoreC. BazaarD. Catalog ShowroomE. Discount Store 52
  53. 53. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales April 14, 2011

×