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Getting the Message Out - Web 2.0 Marketing

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A presentation for Communitech's Strategic Marketing P2P Group. For more information about the group contact Communitech at www.communitech.ca. For more information on the presentation, contact Joseph …

A presentation for Communitech's Strategic Marketing P2P Group. For more information about the group contact Communitech at www.communitech.ca. For more information on the presentation, contact Joseph Fung at Lewis Media - http://www.lewismedia.com/contact

Published in: Business, Technology

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  • Transcript

    • 1. Getting the Message Out Web Marketing Joseph Fung May 27, 2008
    • 2. Today’s Goals
      • Compare online marketing philosophies
      • Discuss the implications
      • Review a little bit about technologies
      • Do you have any goals/questions?
      Getting the Message Out
    • 3. Web 2.0 Marketing Mavens vs. Conversational PR Getting the Message Out
    • 4. How to be a “Web 2.0 Maven”
      • Step 1: Get Started
      • Step 2: Follow your Passions
      • Step 3: Be Controversial
      • Step 4: Create Great Free Content
      • Step 5: Engage the Audience
      • Step 6: Use Existing Broadcast Tools
      Getting the Message Out
    • 5. PR 2.0 = Conversational PR
      • Bring back relating to the public
      • Stop broadcasting and start connecting
      • Talk with customers directly
      • Understanding the needs of people
      Getting the Message Out
    • 6. Q: Why use social media?
      • A: Behavioral changes are highly influenced by social networks
      http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501779.html?nav= rss_nation Getting the Message Out
    • 7. 4 “PR 2.0” Nuggets
      • Blog relationships reach the “Magic Middle”, which reach the long tail
      • Customize your message for your channels – don’t forget to multicast
      • Company Blogs help PR relationships
      • Follow your stories and participate in them
      http://www.sifry.com/alerts/archives/000420.htm http://www.technorati.coml Getting the Message Out
    • 8. 5 Technologies to Use
      • Industry Blogs and/or Social News sites
      • Presentation and Video Sharing sites http://www.youtube.com & http://www.slideshare.net
      • Webinars & Webcasts
      • RSS Aggregators, Searches and Alerts http://www.aiderss.com , http://www.technorati.com & http:// www.google.com /alerts
      • Live Online Help http://www.liveperson.com & http://www.helponclick.com
      Getting the Message Out
    • 9. Where should we spend our time?
      • 1 – Choose and measure the right thing
      • 2 – Develop your networks
      • 3 – Identify and nurture key blog relations
      • 4 – Develop better value collateral
      • 5 – Select collateral distribution channels
      • 6 – Create systemized feedback mechanism
      • 7 – Keep tweaking your recipe
      Getting the Message Out
    • 10. Conclusion
      • “ Web 2.0” technologies help us have a conversation with our markets.
      • Getting the message out isn’t about being louder or more clever, it’s about being more targeted .
      Getting the Message Out
    • 11. Questions/Comments?
      • Feel free to ask now or email me: joseph@lewismedia.com