Getting the Message Out - Web 2.0 Marketing

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Getting the Message Out - Web 2.0 Marketing

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A presentation for Communitech's Strategic Marketing P2P Group. For more information about the group contact Communitech at www.communitech.ca. For more information on the presentation, contact......

A presentation for Communitech's Strategic Marketing P2P Group. For more information about the group contact Communitech at www.communitech.ca. For more information on the presentation, contact Joseph Fung at Lewis Media - http://www.lewismedia.com/contact

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  • 1. Getting the Message Out Web Marketing Joseph Fung May 27, 2008
  • 2. Today’s Goals
    • Compare online marketing philosophies
    • Discuss the implications
    • Review a little bit about technologies
    • Do you have any goals/questions?
    Getting the Message Out
  • 3. Web 2.0 Marketing Mavens vs. Conversational PR Getting the Message Out
  • 4. How to be a “Web 2.0 Maven”
    • Step 1: Get Started
    • Step 2: Follow your Passions
    • Step 3: Be Controversial
    • Step 4: Create Great Free Content
    • Step 5: Engage the Audience
    • Step 6: Use Existing Broadcast Tools
    Getting the Message Out
  • 5. PR 2.0 = Conversational PR
    • Bring back relating to the public
    • Stop broadcasting and start connecting
    • Talk with customers directly
    • Understanding the needs of people
    Getting the Message Out
  • 6. Q: Why use social media?
    • A: Behavioral changes are highly influenced by social networks
    http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501779.html?nav= rss_nation Getting the Message Out
  • 7. 4 “PR 2.0” Nuggets
    • Blog relationships reach the “Magic Middle”, which reach the long tail
    • Customize your message for your channels – don’t forget to multicast
    • Company Blogs help PR relationships
    • Follow your stories and participate in them
    http://www.sifry.com/alerts/archives/000420.htm http://www.technorati.coml Getting the Message Out
  • 8. 5 Technologies to Use
    • Industry Blogs and/or Social News sites
    • Presentation and Video Sharing sites http://www.youtube.com & http://www.slideshare.net
    • Webinars & Webcasts
    • RSS Aggregators, Searches and Alerts http://www.aiderss.com , http://www.technorati.com & http:// www.google.com /alerts
    • Live Online Help http://www.liveperson.com & http://www.helponclick.com
    Getting the Message Out
  • 9. Where should we spend our time?
    • 1 – Choose and measure the right thing
    • 2 – Develop your networks
    • 3 – Identify and nurture key blog relations
    • 4 – Develop better value collateral
    • 5 – Select collateral distribution channels
    • 6 – Create systemized feedback mechanism
    • 7 – Keep tweaking your recipe
    Getting the Message Out
  • 10. Conclusion
    • “ Web 2.0” technologies help us have a conversation with our markets.
    • Getting the message out isn’t about being louder or more clever, it’s about being more targeted .
    Getting the Message Out
  • 11. Questions/Comments?
    • Feel free to ask now or email me: joseph@lewismedia.com