CEO 2011   - Using LinkedIn
 

CEO 2011 - Using LinkedIn

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  • http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
  • http://www.webuser.co.uk/news/top-stories/374958/web-users-only-visit-six-sites

CEO 2011   - Using LinkedIn CEO 2011 - Using LinkedIn Presentation Transcript

  • Joseph Fung @josephfungwww.josephfung.ca
  • Joseph Fung
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    2
  • There are 3 Ground Rules
    • Disagree
    • Interrupt
    • Share
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    3
    This is your presentation!
  • Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    4
  • LinkedIn Users are Engaged
    Compared to Forbes.com and WSJ.com via Compete.com
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    5
  • What can LinkedIn do for me?
    Chambers and Boards of Trade:
    Advocate & Represent
    Network & Connect
    Provide Services
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    6
  • Are you sold?
  • 8
    Our agenda for the session
    Basics – How to Connect
    8 Reasons & Techniques
    Questions are welcome
    throughout.
    Seriously!
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
  • How to connect on LinkedIn
    Register
    Build your Profile
    Connect to Twitter
    Add your Contacts
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    9
  • Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    10
    1: Register Here
  • Register Continued…
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    11
  • 2: Build your Profile
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    12
    Just click on “Profile” => “Edit Profile”
  • 3. Connect to Twitter
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    13
    Your Name => “Settings” => “Twitter Settings”
  • 4: Add Contacts
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    14
    Just click on “Contacts” => “Add Connections”
  • 8 Reasons & Actions
    Helping Staff vs. Helping Organization
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    15
  • Reason 1.
    Your members are not going to your site
    16
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
  • Half of internet users visit just6 or less sites on a regular basis
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    17
  • Put your content where they are
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    18
  • Reason 2.
    If you don’t do it, someone else will
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    19
  • Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    20
    575 Members vs66 Members
  • Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    21
  • Reason 3.
    Makes networking easier for you
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    22
  • http://inmaps.linkedinlabs.com/
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    23
  • Reason 4.
    Makes networking easier for your members
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    24
  • Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    25
  • Reason 5.
    Easy & free way to get the message out
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    26
  • Broadcasting Content
    Syndication: Facebook > Twitter > LinkedIn
    Group Updates
    Network Updates
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    27
    Syndicate
    with caution
  • Reason 6.
    Advocacy is easier with education
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    28
  • Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    29
    Startup
    funding
    Small Biz
    Recruiting
  • Reason 7.
    People like badges/flare/bling
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    30
  • Cute
    Familiar
  • Reason 8.
    You want to be a credible authority
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    32
  • Credibility Techniques
    SlideShare Slides (yours and guests)
    Blog Link (yours or business)
    LinkedIn Answers (“more” => “answers”)
    Recommendations (give and get)
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    33
  • 8 Reasonsas Rules
    Go where they are
    Don’t get scooped
    Network, network, network
    Help others network
    Broadcast information
    Foster conversation
    Give away bling
    Be a credible resource
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference
    34
  • 35
    Questions/Comments?
    Feel free to ask now or later joseph@josephfung.ca
    http://www.linkedin.com/in/josephfung
    Get the slides & notes at:http://slidesha.re/ceo-linkedin
    Feb 3, 2011
    Framework for Success: Chamber Executives of Ontario Winter Conference