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CEO 2011 - Using LinkedIn

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  • http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
  • http://www.webuser.co.uk/news/top-stories/374958/web-users-only-visit-six-sites
  • Transcript

    • 1. Joseph Fung @josephfungwww.josephfung.ca
    • 2. Joseph Fung
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      2
    • 3. There are 3 Ground Rules
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      3
      This is your presentation!
    • 6. Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      4
    • 7. LinkedIn Users are Engaged
      Compared to Forbes.com and WSJ.com via Compete.com
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      5
    • 8. What can LinkedIn do for me?
      Chambers and Boards of Trade:
      Advocate & Represent
      Network & Connect
      Provide Services
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      6
    • 9. Are you sold?
    • 10. 8
      Our agenda for the session
      Basics – How to Connect
      8 Reasons & Techniques
      Questions are welcome
      throughout.
      Seriously!
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
    • 11. How to connect on LinkedIn
      Register
      Build your Profile
      Connect to Twitter
      Add your Contacts
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      9
    • 12. Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      10
      1: Register Here
    • 13. Register Continued…
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      11
    • 14. 2: Build your Profile
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      12
      Just click on “Profile” => “Edit Profile”
    • 15. 3. Connect to Twitter
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      13
      Your Name => “Settings” => “Twitter Settings”
    • 16. 4: Add Contacts
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      14
      Just click on “Contacts” => “Add Connections”
    • 17. 8 Reasons & Actions
      Helping Staff vs. Helping Organization
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      15
    • 18. Reason 1.
      Your members are not going to your site
      16
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
    • 19. Half of internet users visit just6 or less sites on a regular basis
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      17
    • 20. Put your content where they are
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      18
    • 21. Reason 2.
      If you don’t do it, someone else will
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      19
    • 22. Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      20
      575 Members vs66 Members
    • 23. Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      21
    • 24. Reason 3.
      Makes networking easier for you
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      22
    • 25. http://inmaps.linkedinlabs.com/
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      23
    • 26. Reason 4.
      Makes networking easier for your members
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      24
    • 27. Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      25
    • 28. Reason 5.
      Easy & free way to get the message out
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      26
    • 29. Broadcasting Content
      Syndication: Facebook > Twitter > LinkedIn
      Group Updates
      Network Updates
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      27
      Syndicate
      with caution
    • 30. Reason 6.
      Advocacy is easier with education
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      28
    • 31. Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      29
      Startup
      funding
      Small Biz
      Recruiting
    • 32. Reason 7.
      People like badges/flare/bling
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      30
    • 33. Cute
      Familiar
    • 34. Reason 8.
      You want to be a credible authority
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      32
    • 35. Credibility Techniques
      SlideShare Slides (yours and guests)
      Blog Link (yours or business)
      LinkedIn Answers (“more” => “answers”)
      Recommendations (give and get)
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      33
    • 36. 8 Reasonsas Rules
      Go where they are
      Don’t get scooped
      Network, network, network
      Help others network
      Broadcast information
      Foster conversation
      Give away bling
      Be a credible resource
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference
      34
    • 37. 35
      Questions/Comments?
      Feel free to ask now or later joseph@josephfung.ca
      http://www.linkedin.com/in/josephfung
      Get the slides & notes at:http://slidesha.re/ceo-linkedin
      Feb 3, 2011
      Framework for Success: Chamber Executives of Ontario Winter Conference

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