5 TRENDS SHAPING THEFUTURE OF SOCIAL MEDIAMARKETING JosephFinley April 19th,2011
OUTLINE What is social media? A brief history How marketers are using social media How marketers will use social media in the future 5 trends in social media marketing Conclusion
SOCIAL MEDIA Social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user- generated content.“ - Andreas M. Kaplan and Michael Haenlein
A BRIEF HISTORY Bulletin Board Systems: The beginning Everybody loves AOL The adolescent phase Today’s major players
HOW MARKETERS USE SOCIALMEDIA91% currently use social media for marketing purposes, 65% foronly a few monthsHowever, in the same version of the report released in 2009, only23% of marketers had been using social media for a number ofyears, compared with 31% in the current surveyThe benefits: 2010 Social Media Marketing Industry Report
HOW MARKETERS WILL USESOCIAL MEDIA67% of the marketers surveyed plan on increasing their use ofblogs, Facebook, YouTube (or video in general), Twitter andLinkedIn, each at varying degrees
BEYOND LIKING: THE YEAR OFINTEGRATION Integration and standardization of social media efforts by marketers Creating engaging strategies built on existing foundations Mobile marketing takes flight Coupons, discounts and exclusive sales
SOCIAL SCANNING Barcode technology meets social media Stickybits, the future of social scanning
GROUP BUYING Groupon and “collective buying” Enterprise “software-as-a-service” providers GroupTabs – group buying meets social scanning
MOBILE MEETS LOYALTY Mobile solution for rewards card overload Two companies leading the way, Key Ring and Cardstar Shopkick, a retailer’s dream? VS.
SOCIAL NETWORKING VS. E-MAIL Decline of the “killer app” Social networks provide all the messaging, none of the spam (or address books for that matter) Potential marketing implications
CONCLUSION Mobile/Social marketing is the (near) future Interactive isn’t just for the Internet anymore Social media facilitates group interactions, online and offline Marketers will utilize the power of the online social network to drive consumers to physical locations such as retail locations or events, and vice versa Instead of the World Wide Web just taking business away from brick and mortar locations, intelligent marketers will tie the two seamlessly together and reap the rewards
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