5 trends shaping the future of social media
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5 trends shaping the future of social media

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As of 2011, 5 major trends in social media marketing.

As of 2011, 5 major trends in social media marketing.

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5 trends shaping the future of social media 5 trends shaping the future of social media Presentation Transcript

  • 5 TRENDS SHAPING THEFUTURE OF SOCIAL MEDIAMARKETING JosephFinley April 19th,2011
  • OUTLINE What is social media? A brief history How marketers are using social media How marketers will use social media in the future 5 trends in social media marketing Conclusion
  • SOCIAL MEDIA Social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user- generated content.“ - Andreas M. Kaplan and Michael Haenlein
  • A BRIEF HISTORY Bulletin Board Systems: The beginning Everybody loves AOL The adolescent phase Today’s major players
  • HOW MARKETERS USE SOCIALMEDIA91% currently use social media for marketing purposes, 65% foronly a few monthsHowever, in the same version of the report released in 2009, only23% of marketers had been using social media for a number ofyears, compared with 31% in the current surveyThe benefits: 2010 Social Media Marketing Industry Report
  • HOW MARKETERS WILL USESOCIAL MEDIA67% of the marketers surveyed plan on increasing their use ofblogs, Facebook, YouTube (or video in general), Twitter andLinkedIn, each at varying degrees
  • BEYOND LIKING: THE YEAR OFINTEGRATION Integration and standardization of social media efforts by marketers Creating engaging strategies built on existing foundations Mobile marketing takes flight Coupons, discounts and exclusive sales
  • SOCIAL SCANNING Barcode technology meets social media Stickybits, the future of social scanning
  • GROUP BUYING Groupon and “collective buying” Enterprise “software-as-a-service” providers GroupTabs – group buying meets social scanning
  • MOBILE MEETS LOYALTY Mobile solution for rewards card overload Two companies leading the way, Key Ring and Cardstar Shopkick, a retailer’s dream? VS.
  • SOCIAL NETWORKING VS. E-MAIL Decline of the “killer app” Social networks provide all the messaging, none of the spam (or address books for that matter) Potential marketing implications
  • CONCLUSION Mobile/Social marketing is the (near) future Interactive isn’t just for the Internet anymore Social media facilitates group interactions, online and offline Marketers will utilize the power of the online social network to drive consumers to physical locations such as retail locations or events, and vice versa Instead of the World Wide Web just taking business away from brick and mortar locations, intelligent marketers will tie the two seamlessly together and reap the rewards