NEWGENERATIONTELEVISIONMEDIA PACK                channelDecember 2011   218
INTRODUCTION  In  2006,  VoxAfrica  identified  a  new  generation  of  Africans  dissatisfied  with  the  news  and  the ...
In 2010 VoxAfrica identified a convergence      Today, more than just a TV channel,    of interest in business, news and  ...
ABOUT USV          oxAfrica is a public limited company     Currently a 3 channel network, VoxAfrica          founded in 2...
CHANNEL                                        INDEPENDENT                                                   With accounts...
COVERAGE                                                                                                     COVERAGE     ...
ONLINE    Two unique websites, in English and French.                                                 VOxAFRICA.CO.UK / VO...
ONLINE    Social Media    VoxAfrica’s extended online presence means that we are in constant conversation with our    view...
PROGRAMMING    Diversity and Quality         News                             Sports                         Movies       ...
PROGRAMMING                                                                                                               ...
Music & Sport     AFRO BUzz     Afro Buzz is a wildly popular 15 minute Afro-centric entertainment show. Presented by the ...
PROGRAMMING       PROGRAMMING     News      FOR  OUR  GENERAL  PUBLIC       VOx NEWS             Vox News broadcasts twice...
UPCOMINGPROGRAMMES     (Full details of the shows are available on demand for sponsorship opportunities).     United Kingd...
MOST POPULAR     Vox News     Films & Series14
Afro Buzz     Specials     Sports 36015
A WIDE RANGE OF OFFERS     With our 3 channels, we reach a worldwide audience     looking for African and diaspora news an...
Why advertise                                                    on VoxAfrica?                                            ...
Contact & Information     For full advertising or sponsorship options and to     discuss your brand objectives, please con...
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Voxafrica Media Pack

  1. 1. NEWGENERATIONTELEVISIONMEDIA PACK channelDecember 2011 218
  2. 2. INTRODUCTION  In  2006,  VoxAfrica  identified  a  new  generation  of  Africans  dissatisfied  with  the  news  and  the  image  that  was  given  of  their  continent  by  mainly  foreign  or  government  controlled  media.   changing theSpotting   a   gap   in   this   particular   market,   VoxAfrica   began   in   2007   as   the   first   Panafrican,   way the worldindependent   and   bilingual   channel,   made   by   private   Africans   broadcasting   throughout   the  continent  via  satellite.     sees AfricaThe  channel  is  aimed  at    the  way  the  world  sees  ability   to   project   the   realities   of   the   African    and  at    Africans  the     through   an   innovative   Afro-­‐centric   INTRODUCTIONapproach  to  news  making  and  general  TV  programme  production.  Quickly,  VoxAfrica  grew  in  popularity  and  started  to  be  seen  as  the    voice  and    of  Africa  as  opposed  to  what  was  portrayed  on  channels  such  as  TV5  or  even  CNN.   InIn  order  to  be  available  to  all  Africans  at  home  and  abroad,  VoxAfrica  decided  to  bridge  the   2006, VoxAfrica identified a The channel’s mission is to “change the way new generation of Africans the world sees Africa” through an innovativegap  between  Africa  and  its  Diaspora,  by  launching    in  France  in  May  2009,  then  in  the  UK  in   dissatisfied with the news Afro-centric approach to news, generalMay  2010.  The  launch  of  our  4th  Signal    on  DSTV  is  planned  for  September  2011.   and the image that was given entertainment, television production and of their continent by mainly foreign or broadcasting.  Today,  more  than  just  a  TV  channel,  VoxAfrica  is  an  independent  multimedia  platform  voicing   government controlled media.a  real  and  positive  image  of  Africa  based  on  progress  and  development,  where  all  Africans  can  express   themselves   in the market, VoxAfrica Spotting a gap freely.   This   has   made   VoxAfrica   synonymous   with   transparency   and   was created in 2007 as the first panafrican,excellence,  a  designation  that  is  continually  maintained  and  improved  upon.   independent and bilingual channel.   12
  3. 3. In 2010 VoxAfrica identified a convergence Today, more than just a TV channel, of interest in business, news and VoxAfrica is an independent multimedia entertainment between the African and the platform voicing a real and positive image African Caribbean community. of Africa, Africans and the diaspora. The launch of the UK channel provided a platform to be able to cater for all diaspora communities, allowing VoxAfrica to fulfil its wider mission to be the global standard for the best in black news and entertainment.3
  4. 4. ABOUT USV oxAfrica is a public limited company Currently a 3 channel network, VoxAfrica founded in 2007 by private individuals consist of VoxAfrica, VoxAfrica France & of African origin. Voxfrica UK.With its headquarters in London, thenetwork also has bureaus in Paris, Brussels,Yaoundé and Abidjan.We are based at Battersea Studios, London4
  5. 5. CHANNEL INDEPENDENT With accounts with major news agencies, IDENTITY 30 worldwide correspondents, and over 16 panafrican and Caribbean journalists based at its headquarters in London. Our T he only Panafrican, news and general journalists report, analyse, compare and entertainment channel offering give an African perspective on global news. programmes and interactive services on cable, satellite, internet, IPTV and also available in hotels throughout Africa. HIGH QUALITY VARIETY Broadcasting hit African series and films, News, debate VoxAfrica also produces high quality Afro- centric programmes including news, and Afro-centric magazine, business, sports and music programmes for a worldwide audience. entertainment channel BILINGUAL AND PANAFRICAN From Egypt to South Africa, the African Broadcast 24/7 audience is almost 1 billion people and over In English and in 7 million within the diaspora communities. As the only panafrican and bilingual TV network French VoxAfrica’s channels broadcast in English and French across Africa and in Europe. In Europe and in Sub-Saharan Africa5 5
  6. 6. COVERAGE   COVERAGE   COVERAGE   OUR COVERAGE 3  feeds  allowing  coverage  in  the  whole  of  sub-­‐Saharan  Africa  and  to  the  Diaspora  in  Europe 3  feeds  allowing  coverage  in  the  whole  of  sub-­‐Saharan  Africa  and  to  the  Diaspora  in  Europe 3  feeds  allowing  coverage  in  the  whole  of  sub-­‐Saharan  Africa  and  to  the  Diaspora  in  Europe 3 feeds allowing coverage in the whole of sub-Saharan In  French  Speaking  Africa,  On  Canal  Sat  Horizons,  Multichannel  package:   Africa and to the Diaspora in Europe In  French  Speaking  Africa,  On  Canal  Sat  Horizons,  Multichannel  package:   Benin,  Burkina  Faso,  Central  Africa  ,Congo,  Cote  d  Ivoire,  Gabon,  Conakry   In  French  Speaking  Africa,  On  Canal  Sat  Horizons,  Multichannel  package:   FRENCH SPEAKING AFRICA Benin,  Burkina  Faso,  Central  Africa  ,Congo,  Cote  d  Ivoire,  Gabon,  Conakry   Guinea,  Mali,  Mauritania,  Niger,  DRC,  Senegal,  Tchad   Guinea,  Mali,  Mauritania,  Niger,  DRC,  Senegal,  Tchad   Benin, Burkina On Canal Sat Horizons, Multichannel package: Benin,  Burkina  Faso,  Central  Africa  ,Congo,  Cote  d  Ivoire,  Gabon,  Conakry   800,000 800,000 Faso, Central Africa ,Chad Congo, Côte d’Ivoire, Gabon, Conakry        Guinea,  Mali,  Mauritania,  Niger,  DRC,  Senegal,  Tchad   800,000 Guinea, Mali, Mauritania, Niger, DRC, Senegal   In  English  speaking  Africa,  on  the  satellite  Sirius4  .     In  English  speaking  Africa,  on  the  satellite  Sirius4  .   In  English  speaking  Africa,  on  the  satellite  Sirius4  .   In  the  course  of  2011,  VoxAfrica  will  be  boosting  its  feed  using  the   In  the  course  of  2011,  VoxAfrica  will  be  boosting  its  feed  using  the   ENGLISH SPEAKING AFRICA In  the  course  of  2011,  VoxAfrica  will  be  boosting  its  feed  using  the  will be multichoice    satellite  platform  aimed  for  the  English  speaking  audiences  in   on the satellite Sirius4. In the course of 2011, VoxAfrica multichoice    satellite  platform  aimed  for  the  English  speaking  audiences  in   multichoice    satellite  platform  aimed  for  the  English  speaking  audiences  in   for boosting its feed usingastern  Africa.     Southern,  Central  and  E the multichoice satellite platform aimed Southern,  Central  and  Eastern  Africa.        the English speaking audiences in Southern, Central and Eastern     Southern,  Central  and  Eastern  Africa.     Africa.           In In France, via ADSL France, via ADSL In the UK, UK, In the InFRANCE ADSL France, via In the UK, SFR, Bouygues, orange. SFR, Bouygues, orange. via Sky   Sky   UNITEDvia SFR, Bouygues, orange. Orange, SFR, via Sky   KINGDOM Free, Darty Free, Darty Bouygues, Free, Darty BSkyB     Free & Darty Box             10,000,000 5,000,000 10,000,000 5,000,000   10,000,000 5,000,000 Total Potential Audience France 5 million households UK 10 million households Africa via cable using Canal Sat Horizons 800 000 households Africa via the Sirius satellite Total  potential  audience  :   12 million households    Total  potential  audience  :   potential households 23.8 million households Total Total  potential  audience  :           France:             5  million  households   The growing purchasing power of the diaspora audience for both niche and mainstream France:                         5  million  households   France:   UK:           5  million  households   10  million  households   Africa  via  cable  using  Canal  Sat  Horizons:     is 10  million  households   products and services is growing and800  000  households   contributing to the total UK UK:     UK:                     now significantly 10  million  households   Africa  via  cable  using  Canal  Sat  Horizons:     12  million  households   800  000  households   Africa  via  the  Sirius  satellite:       2011 over 30,000 Ghanaians turned up at Wembley to watch a economy. For example, in   Africa  via  cable  using  Canal  Sat  Horizons:     800  000  households   Africa  via  the  Sirius  satellite:         12  million  households   friendly against England; Nigeria   is one of the most profitable routes for both British Airways   Africa  via  the  Sirius  satellite:       12  million  households     Total  potential  household:         to Africa contribute a significant amount to the UK financial and Virgin Airlines; remittances   23.8  million  households   Total  potential  household:         23.8  million  households    services industry and telecommunication companies are targeting the diaspora communities  Total  potential  household:       calls. spend on overseas and local   23.8  million  households   36   3 3
  7. 7. ONLINE Two unique websites, in English and French. VOxAFRICA.CO.UK / VOxAFRICA.COM Our websites offer video on demand, RSS feeds as well as traditional text and images for free, in addition to providing information on our scheduled programming. World Audience VoxAfrica.com reaches today 300 000 users divided worldwide as follows: n EUROPE 17% 16% n AMERICAS n AFRICA n ASIA n OTHER Please note that the main reason why the 62% percentage of Africans is low is due mainly to little access to the internet in these countries as well as bandwidth issues.7
  8. 8. ONLINE Social Media VoxAfrica’s extended online presence means that we are in constant conversation with our viewers on several social platforms such as YouTube, DailyMotion, Twitter and Facebook. Over 20,000 fans have so far expressed themselves freely on cultural or political subjects. Online demographics breakdown (Source: Facebook) Key Assets Multimedia: Thousands of videos available anywhere, anytime. Interactive: Our TV programmes invites viewers to vote or participate in competitions on our websites. The comments section offers an opportunity to give feedback on the different programmes and keep the conversations going. Free: Available 24 hours a day, all year round.8
  9. 9. PROGRAMMING Diversity and Quality News Sports Movies Talk & Special & & Magazine Shows Events Business Series Shows Programmes for all ages and gender throughout the day and night. Entertainment AFRICAN SERIES AND FILMS The best African films and series. African Series: Monday to Friday at 7.45pm on VoxAfrica UK Monday to Friday at 7pm on VoxAfrica France & Francophone Africa Films: Every Saturday at 8pm on VoxAfrica France & Francophone Africa NOLLYwOOD FILMS The Nigerian film industry, popularly known as Nollywood, is now the world’s second largest film industry in terms of number of annual film production. VoxAfrica broadcasts Nollywood films for FREE – the only UK channel to do so. Every Tuesday and Thursday at 8.30pm on VoxAfrica UK COMEDY TIME The best of UK standup and sketches featuring the stars of UK comedy. Mondays at 8.30pm on VoxAfrica UK9
  10. 10. PROGRAMMING   PROGRAMMING   PROGRAMMING FOR OUR MALE AUDIENCE: FOR OUR MALE AUDIENCE: Current Affairs                                                                                                                                                                                                                 FOCUS Each week, our editor in chief Erik Nyindu welcomes a politician or economic personality Focus:       Focus:   for a 26 minute face-to-face interview. Past guests include Abdoulaye Wade, President of Each  week,  our  eeditor  n  chief,  Erik  Nyindu  welcomes  a  politic  or  economic  personality  ffor  a  26   Each  week,  our   ditor  i in  chief,  Erik  Nyindu  welcomes   Senegal; Alassane Ouattara, President of Ivory Coast, and the list goes on... ersonality   or  a  26   minutes  face  to  fat 1pm VoxAfrica France & Francophone ade:  President  of  Senegal  ,,     minutes  face  to  face  interview.  Amongst  tthem:  Abdoulaye  W Africa Every Sunday ace  interview.  Amongst   hem:  Abdoulaye   f  Senegal   Alassane  Ouattara:  elected  President  of  Ivory  Coast.....   Alassane  Ouattara:  elected  President  of  Ivory  Coast.....   SHOOT THE MESSENGER WHEN:            Every  Thursday  at  8pm  on  VoxAfrica  and  VoxAfrica   WHEN:            Every  Thursday  at  8pm  on  VoxAfrica  and  VoxAfrica  France   A weekly 52 minute programme featuring guests from all areas of media and culture.         STM looks at culture, social and political issues as they impact upon the UK black diaspora Shoot  the  Messenger:   Shoot  the  Messenger:       communities. presented by multi-award winning journalist and broadcaster, Henry Bonsu. Every Sunday at 1pm VoxAfrica UK A  weekly  552  minutes  debate  platform  ffor    political   and  social  issues  presented  by  journalist  and   A  weekly   2  minutes  debate  platform   or    political   y  journalist  and   broadcaster,  Henry  Bonsu,  ffeaturing  guests  ffrom  a ll  areas  of  media  and  culture.     broadcaster,  Henry  Bonsu,   eaturing  guests   rom  a SANS RANCUNE WHEN:            Every  Saturday  at  6pm    on  VoxAfrica  English  signal   WHEN:            Every  Saturday  at  6pm     and his team nglish  signal   social issues. on  VoxAfrica  E Talk show with Domche Jules of writers on         Every Friday at 8pm VoxAfrica France & Francophone Africa Sports  360:     Sports  360:     A  weekly  eview  that  l looks  at  wSHOW SOUS L’ARBRE A PALABRE hat  is  happening   n  the  world  of  football,   A  weekly  rreview  that  ooks  at  what  is  happening  iin  the  world  of  football,  athletics  and  cricket,   athletics  and  cricket,   A current affairs show debating on political, economic and social issues relevant to Africa with  aa  focus  on  African  players  in  the  Premiership,  Series  A,  Spanish  and  French  leagues.  Every   with    focus  on  African  players  in  the  Premiership,   Series  A,  Spanish  and  French  leagues.  Every   and its diaspora Sunday  at  6pm  on  VoxAfrica  English  s ignal.   Sunday  at  6pm  on  VoxAfrica  English  signal.   & Francophone Africa Every Saturday at 10pm VoxAfrica France WHEN:            Every  Sunday  at  6pm  on  VoxAfrica  English  signal   WHEN:            Every  Sunday  at  6pm  on  VoxAfrica  English  signal   FAIR PLAY     Following the lives of African footballers on and off the pitch. Afro  goals    :         Afro  goals    :         Fridays at 9.45pm VoxAfrica Africa & Francophone Africa Fortnightly on A  weekly    Magazine  presenting  iin  brief  news  on  the  African  football.                                                                                                         A  weekly    Magazine  presenting  n  brief  news  on  the  African  football.                                                                                                         WHEN:            Every  Friday  at  4.30pm  on  VoxAfrica  and  VoxAfrica  English  signal  10 WHEN:            Every  Friday  at  4.30pm  on  VoxAfrica  and  VoxAfrica  English  signal  
  11. 11. Music & Sport AFRO BUzz Afro Buzz is a wildly popular 15 minute Afro-centric entertainment show. Presented by the charismatic James Sherwood, it features interviews and reviews of film, fashion, art and music from the UK, Africa and Worldwide. Monday to Friday at 7.30pm on VoxAfrica UK Monday to Friday at 6.15pm on VoxAfrica France & Francophone Africa SOUNDS OF GOSPEL Live performances and interviews from the world’s leading gospel artists, backed by the SOG Band of stellar world-renowned musicians. Hosted by internationally renowned stars of the gospel community, Noel Robinson and Sonnie Badu. Every Sunday at 9pm on VoxAfrica UK URBAN FIRE ExTRA A 26 minute urban music magazine for the younger audience. Featuring the latest urban music videos, interviews and performances. Every Wednesday at 8.30pm on VoxAfrica UK WAHALA A 30 minute weekly music show that reveals talent from Africa and its diaspora. With exclusive access and unprecedented insight. Presenter DJ Eric Soul has been one of the first to interview artists such as Nneka and K’Naan. Every Wednesday at 9pm on VoxAfrica UK SPORTS 360 A weekly review of the world of football, with live studio guests and phone-ins. The show focuses on players of African origin in the Premiership, Series A, Spanish and French leagues, and also has a perspective on other major sporting events in the yearly calendar. Every Monday at 8pm VoxAfrica UK11
  12. 12. PROGRAMMING   PROGRAMMING News FOR  OUR  GENERAL  PUBLIC   VOx NEWS   Vox News broadcasts twice daily, informs our audience of Vox  News   global events with a focus on Africa. Besides  the  regular  newsbreaks  throughout  the  day,  Vox  News   Special News Reports are often broadcast on breaking news stories, twice  a  day  to  inform  our  audience  of   is  presented   key items and exclusive interviews with major politicalvents  from  around  the  world  and  specifically  Africa.  The   main  e figures. station  employs  over  30    correspondents  and  covers all   Monday to Friday at 12.30pm & 7pm, with regular Newsflash on VoxAfricapolitics  tVoxAfrica France and VoxAfrica UK topics  from   Africa, o  business  to  environmental  issues  from  an   African  perceptive.    As  our  main  audience  is  based  in  Africa,    a   major  portion  of  the  news  each  evening  is  dedicated  to  Africa-­‐ related  stories.  Hence,  the  news  on  Vox  Africa  is  highly  popular   with    Africans  and  the  diaspora.     Furthermore,  Special  News  Reports  are  often  broadcast  to   explore  a  particularly  engaging  topic  in  greater  detail  .This  was   the  case  recently,  when  several  reports  were  aired  to  explore   the  situation  in  Ivory  Coast.     VoxNews  was  the  first  news  programme  to  break  these  stories:   the  Putsch  in  Niger  on  17  February  2010,   support  of  Ali  Bongo  announced  in  exclusively  by   Robert  Bourgi     the  lead  of  Alassane  Ouattara  over  Laurent  Gbagbo  in  the   second  round  of  the  presidential  elections  in  Ivory  Coast.   WHEN: Monday  to  Friday  at  12.30  and  7.30pm  +newsflash       on  VoxAfrica,  VoxAfrica  France,  VoxAfrica  English    12
  13. 13. UPCOMINGPROGRAMMES (Full details of the shows are available on demand for sponsorship opportunities). United Kingdom France & Francophone Africa November 2011 November 2011 COLOURFUL BREAKFAST SHOW RIEN À CACHER Early morning discussion, interviews The well known radio show, televised for and music presented by award winning VoxAfrica broadcaster Henry Bonsu and Juju. Mondays to Fridays 8am-10am AFRIPOP A magazine show featuring the best of Hip January 2012 Hop from Africa also showing in Francophone Africa BUSINESS PREMIERE & AFRICAN FOOTBALL DREAM TEAM BUSINESS PREMIERE ExTRA Reality show following the ins-and-outs of Weekly 26 minute programme, and a top African football team monthly 52 minute extra which looks at key African markets, trends. In addition, LE DéBAT Business Premiere Extra provides analysis Debate on current affairs in and around the of major African business, sectors or diaspora countries and interviews with expert and influential business leaders. AFRICA WORKS Following a country or individual showing just how Africa works13
  14. 14. MOST POPULAR Vox News Films & Series14
  15. 15. Afro Buzz Specials Sports 36015
  16. 16. A WIDE RANGE OF OFFERS With our 3 channels, we reach a worldwide audience looking for African and diaspora news and entertainment. W hether a brand is looking to connect with African consumers on the continent or in the diaspora for the first time or to further penetrate its reach, VoxAfrica offers an unprecedented route to brand awareness, product promotion and increased sales. Spots Sponsorship Spots advertising fits all strategies and is an Using opening and closing billboards. opportunity to promote client products Sponsorship campaigns are ideal for or services to VoxAfrica’s audience. linking brands with VoxAfrica programmes Tactical placement of the spots allows the and major special events. In addition to its advertiser to reinforce the message in a regular programme schedule, VoxAfrica specific programme environment. creates unique content to correspond with Below are some of our clients: award ceremonies and events of interest to its audience. By creating this direct relationship with the particular audience, we present a unique opportunity for brands to position themselves within particular sectors of the diaspora communities.16
  17. 17. Why advertise on VoxAfrica? ◆ Generate awareness of your brand or service ◆ Advertise with the only UK channel that appeals to the cross spectrum of the diaspora and urban communities Website & New Media ◆ Receive outstanding exposure Voxafrica.co.uk & Voxafrica.com are ideal through a customised sponsorship for tactical online only-campaigns and package created specifically for your to complement an existing TV campaign. brand objectives Online offers include standard formats with theme and IP targeting as well as section ◆ Advertise with the leading BME sponsorship. Advertising content can also channel for Francophones in the UK be embedded using pre rolls and podcasts. ◆ Reach a worldwide audience with Ad-Funded Programmes cross platform advertising on our Ad funded programmes are programmes channels and websites. produced by VoxAfrica’s editorial team whilst fitting the shared objectives of ◆ Reach a panafrican audience in both the channel and those of the advertisers French and English across our network communication. It is a full partnership and receive outstanding exposure between the channel and the advertiser in through a customised advertising and/ order to create a unique environment fitting or sponsorship pack the client brand communication objectives and resulting in a strong interaction and appeal with a predetermined audience.17
  18. 18. Contact & Information For full advertising or sponsorship options and to discuss your brand objectives, please contact: Joseph Farodoye e: joseph.farodoye@voxafrica.com t: +44 (0) 207 501 7703 m: +44 (0) 7918 705 798 VoxAfrica Television Battersea Studios 80 Silverthorne Road London SW8 3HE t: +44 (0) 207 501 7700 w: www.voxafrica.co.uk wATCH US GLOBALLY channel 626 18 286 216 650 555 218 2011 © VoxAfrica plc18

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