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Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
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Honda Beat Brand Market Performance

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  • 1. Syndicate 5 – R46AAgung Mahendra 29111324Rangga Tri Raeros 29111314Joseph Enrico 29111349Reski Mapriharto 29111326Gilang Surawijaya 29111350
  • 2. Honda BeAT Sales12000001000000800000600000 Honda BeAT400000200000 0 2008 2009 2010 2011
  • 3. Market Share 100,000 96,154 Market Share 90,000 Unit Market Share 39% 80,000 76,394 Revenue Market Share 37% 70,000 60,000 50,000 40,000 30,000 29,754 25,549 20,000 11,573 10,000 5,355 0 163 91 12 Sales Quantity Beat Vario series Spacy Scoopy Soul GT Mio J FI Fino Mio Sporty Xeon
  • 4. 300,000 Market and Brand Penetration 245,064 Market Penetration 62%250,000 Brand Penetration 24%200,000 Penetration Share 39%150,000 102,855100,000 47,047 50,000 0 Total Sales Scooter Matic Sport Motorcycle Moped
  • 5. Margin & ProfitMargin•Rp3,795,000•Margin 30%Net profit•Rp364,904,430,000•Return On Share 30%

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