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Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
Consumer Behavior - Culture
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Consumer Behavior - Culture

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MBA ITB - …

MBA ITB -
SYNDICATE 5:
1. Agung Mahendra (29111324)
2. Rangga Tri Raeros (29111414)
3. Joseph Enrico (29111349)
4. Ria Agustriana (29111321)
5. Karina Soedjati (29111309)

Published in: Education, News & Politics, Travel
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  • ShinzuiMost Indonesians have a prejudice, in favor of white skin over dark.Indonesians are affected by movies, television, and fashion and beauty industries that white skin is preferred and more beautiful. The preference of having a white and brighten skin gives an opportunity for the company to launch a soap that could be use to make our skin brighter and more white like most of Japanese’s people skin.The company’s communicate these stories by having a good marketing strategy, for example they made a several commercial ad on television that attracted customer to try and use the product and with their slogan “KarenaputihituShinzui”.The effect of mass media on television creates perception to the customer that if we want to have a white and brighter skin we use Shinzui.
  • First StoryUncertainty avoidance (UAI)It measures how cultures deal with unknown or ambiguous situations and whether they seek to avoid them or not. The people within these cultures become anxious and nervous when faced with ambiguity. Business opportunity that may be offered related to this culture is Head Hunting Company. headhunting company is approached by the client with a job position they have available and the headhunters then work on finding the right person for that job. Second StoryLong-term versus short-term orientation (LTO)This dimensions deals with culture’s orientation to time – past, present and future. The employee would like to get all the company’s benefit right now; in fact the company has their own regulation about it. Business opportunity that may be offered related to this culture is Insurance Consultant. Insurance Consultant could offer their service to arrange a several package to the company. Insurance consultants are people who specialize in assisting businesses and individuals in assessing their insurance needs and creating an insurance plan that will meet those needs.
  • AccessoriesMost of people want to buy branded product to show that he/she is better than another.This phenomenon is supported by Power Distance Index in ASEAN countries is high.we should know, who are the target market of our product, cause if we wrong to decide the target markert, out business will unsuccesful.
  • Musicthe arrival of digital technology and song downloads have resulted in the drastic shrinking of CD industries in ASEAN countries, as consumers have changed their habits by paying for song downloads instead of buying CD albums or discs.The company could make a marketing program where all songs / albums will sell online with the digital download business.Most consumers, especially young people, are more interested in new digital media, such as smart phones, tablets like iPad, Samsung Galaxy Tab, and high-speed Internet and also using iPod to listening to the music
  • Indonesia has the significant growth and the biggest registered carrier departures worldwide, Singapore is the lowest.Indonesia have 17.000 islands, have 5 main island and have the biggest population in ASEAN.Indonesia also have the biggest passenger carried in each year.Thailand and Malaysia also need many plane, because their tourism grow significantly.Garuda Indonesia they sponsoring a famous football club in England, Liverpool FC
  • Moviespeople like to watch movie in the theaters is people who have high social and spending their time with friends and go hang out.this can be indicate for a low number of individualism.Indonesia has the lowest number in Individualism.High price of the ticket, and low GDP per capita in indonesia.Marketing program is divide ticket price on the different day, and discount for student.
  • Fast Food outlets afterPhilippines have most McDonald’s fast food restaurant between Indonesia, Malaysia, Singapore and Thailand.most of them is people have high intensive activities in a day, so they want to eat quickly and not wait their ordering food too long that can wasting their time.indicate Philippines has the highest Individual number, that's why there is so many McDonalds restaurant in Philippines.give special packet with a lower price and maybe the packet can only apply on the certain day or certain time.
  • Appreciate the partner’s values learn to respect the values of our partner although we might not always agree with the partner’s values.concentrate on the problems and not focus on the opinion Understanding the partner’s culture we can know the things we should not say or do that could hurt the partner’s feelings.avoid any misunderstanding and conflict by being open minded about other cultures
  • Transcript

    • 1. CONSUMERBEHAVIORSYNDICATE 5 :1. AGUNG MAHENDRA (29111324)2. RANGGA TRI RAEROS (29111414)3. JOSEPH ENRICO (29111349)4. RIA AGUSTRIANA (29111321)5. KARINA SOEDJATI (29111309)
    • 2. MODERN DAY MYTHSShinzui• Indonesian’s peoples favor of white skin over dark.• White skin is preferred and more beautiful.• Affected by movies, television, and fashion and beauty industries.• Opportunity to launch a whitening soap.• Communicate by having a good marketing strategy. • Example : using their slogan “Karena putih itu Shinzui”.• Mass media on television creates perception that if we want to have a white and brighter skin we use Shinzui.
    • 3. SHINZUI COMMERCIAL
    • 4. STORY REPRESENTS ONE OFHOSTEDE’S NATIONAL CULTUREFirst Story• Uncertainty avoidance (UAI) •Deal with unknown or ambiguous situations and risk averse. •Become anxious and nervous when faced with ambiguity. •Business opportunity is Head Hunting Company. •Head Hunting company is approached by the client with a job position they have available and the headhunters then work on finding the right person for that job.Second Story• Long-term versus short-term orientation (LTO) • Deals with culture’s orientation to time – past, present and future. • The employee would like to get all the company’s benefit right now; in fact the company has their own regulation about it. • Business opportunity is Insurance Consultant. • Insurance Consultant offer their service to arrange a several package to the company. • Insurance consultants assisting businesses and individuals creating an insurance plan that will meet their needs.
    • 5. ASIAN COUNTRYMARKETING PROGRAM• Dress • ASEAN people used internet facility increas every years. • Use internet as tools for sell our product (dress). • Most of ASEAN countries has a masculinity people. • Sell a glamour dress, it depend on the workers (female) income. • Marketing program to sell in these Wages and Sallari workers (female) countries, such as discount, sale, 90 offering, or credit 80 70 60 50 40 2007 30 20 2008 10 2009 0
    • 6. ASIAN COUNTRYMARKETING PROGRAM• Accessories • Branded product to show that he/she is better than another. • This phenomenon is supported by Power Distance Index (PDI). • Know target market of our product, if the target market wrong business will unsuccesful. Hofstede 120 100 80 60 Indonesia 40 20 Malaysia 0 Singapore Vietnam Philiphine Thailand
    • 7. ASIAN COUNTRYMARKETING PROGRAM• Music • the arrival of digital technology and song downloads have resulted in the drastic shrinking of CD industries in ASEAN countries. • The company marketing program to sell online with the digital download business. • Most consumers more interested in new digital media to listening to the music. • Example : Smart phones, tablet PC, iPod
    • 8. ASIAN COUNTRY MARKETING PROGRAM• Airplane • Indonesia the biggest registered carrier departures worldwide. • Indonesia have many islands and the biggest population in ASEAN. • Indonesia is the biggest passenger carried. • Thailand and Malaysia tourism grow significantly. • Garuda Indonesia, they sponsoring a famous football club in England, Liverpool FC Airtransport Registered Worldwide 500000 400000 300000 200000 100000 0 2007 2008 2009 2010 Indonesia Singapore Malaysia Philipines Thailand
    • 9. ASIAN COUNTRYMARKETING PROGRAM• Tourims • Singapore, Malaysia and Thailand, the tourism sector is work properly. • Malaysia have about 20 million tourist arrivals, Thailand have about 15 million • travel company, hotel, cottage, villa, can create more promotion to introduce about Indonesia and Phillipines. International Tourism, Arrivals 30000000 25000000 20000000 15000000 10000000 5000000 0 2007 2008 2009 2010 Indonesia Singapore Malaysia Philipines Thailand
    • 10. ASIAN COUNTRYMARKETING PROGRAM• Movies • Movie in the theaters usually for people like social with their friends. • Indicate for a low number of individualism. • Indonesia has the lowest number in Individualism. • High price of the ticket, and low GDP per capita in indonesia. • Marketing program : GDP(Per Capita) divide ticket price on the 8% 7% 15% Indonesia different day, and discount Thailand 19% for student. 51% Malaysia Singapore Phillippine
    • 11. ASIAN COUNTRYMARKETING PROGRAM• Fast Food outlets after • Philippines have most McDonald’s fast food restaurant in ASEAN. • People who have high intensive activities. • Philippines has the highest Individual number, thats why there is so many McDonalds restaurant in Philippines. • Offer special packet with a lower price on the certain day or certain time. McDonalds Restaurant Unit 250 200 150 100 unit restaurant 50 0 Indonesia Malaysia Singapore Philipine Thailand
    • 12. THE POTENTIAL GAPS BETWEENYOU AND YOUR BUSINESS PARTNER• Culture gaps between two cultures may include the values, behavior, education, and customs of the respective cultures.• Culture gaps can relate to religion, gender, ethnicity, age, or social class.• Examples of cultural differences that can lead to culture gaps include social norms and gender roles.
    • 13. THE STRATEGY TO AVOID IT• Appreciate the partner’s values • Learn to respect the values of our partner although we might not always agree with the partner’s values. • Concentrate on the problems and not focus on the opinion.• Understanding the partner’s culture • We can know the things we should not say or do that could hurt the partner’s feelings. • Avoid any misunderstanding and conflict by being open minded about other cultures.

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