World's Most Important Brand In The World Has Your Name On It

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Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.
For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.

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World's Most Important Brand In The World Has Your Name On It

  1. 1. The World’s Most Important Brand has YOUR Name on it High Performance, Highly Personal Marketing vCOACH Bong De Ungria Ateneo Graduate School of Business
  2. 2. Outline Your personal brand should be a top priority for you! 1. Why? 2. How? 3. Sample 4. Scoring 5. Tips to Win http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm
  3. 3. Outline Just imagine your life if you were a top brand… 1. Why? 2. How? 3. Sample 4. Scoring 5. Tips to Win http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm VvCoach
  4. 4. 1. Rationale Why this branding exercise? Apple, Microsoft, Coke, IBM, Google are great brands valued at more than $40 Billion. But their global success has little impact on you. For you, the most important brand in the world is YOU! So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.
  5. 5. 2. How? Create lasting images, stories in the mind of customers… Use universal symbols and pictures. Link elements together in a story. Make the story, compelling, memorable, unique & extraordinary. Choose 1 word that you want your customers to remember…
  6. 6. Outline Your personal brand should be your priority… 1. Why? 2. How? 3. Sample Brand Launch #1: Grade =3.25 (weak on family name & story) 4. Scoring 5. Tips to Win
  7. 7. vCOACH Bong De Ungria My Personal Brand Launch Nov 2010
  8. 8. This is YOU! YOU
  9. 9. Like everyone else, Your feet form an inverted “V” YOU V
  10. 10. I am a Vcoach whose mission is to reverse the “V” through Vision- driven COnsistent ACHievement YOU VvCOACH V
  11. 11. When you get it right, the ATENEO eagle will bring down a gong to celebrate your success! YOU VvCOACH GONG for BONG ATENEO- EAGLE
  12. 12. BUT, when you get it wrong and drop the ball, then I will un- grease your gloved hand with… YOU VvCOACH GONG for BONG Un- Grease Un-GREASE For DE UNGRIA ATENEO- EAGLE
  13. 13. With sunlight from WALTERMART YOU VvCOACH GONG for BONG Un- Grease Un-GREASE For DE UNGRIA ATENEO- EAGLE
  14. 14. V is for a Vision-driven Consistent Achievement (VCoAch) YOU VvCOACH GONG for BONG Un- Grease Un-GREASE For DE UNGRIA ATENEO- EAGLE
  15. 15. VCoAch integrates who you are to what you do everyday… YOU VvCOACH GONG for BONG Un- Grease Un-GREASE For DE UNGRIA ATENEO- EAGLE
  16. 16. Outline Your personal brand should be your priority… 1. Why? 2. How? 3. Sample Brand Launch #2: Grade =4.0 (visually easy to understand everything) 4. Scoring 5. Tips to Win
  17. 17. vCOACH Bong De Ungria, Ateneo Personal Brand Launch March 2011
  18. 18. This is a V! But what type is it?
  19. 19. This is a GRAY- V! Gravy Gray - V
  20. 20. V has Cats coming out of gravy (Vcats for Vcoach) Gray - V Gravy Cats
  21. 21. Cats catch a Bone (Bong) Gray - V Cats Bone Gravy
  22. 22. Eagle comes down from hill and snatches the bone Gray - V Cats Bone Gravy Eagle
  23. 23. Eagle Un-grays (removes the gray) the V, Makes it an A and stamps the brand (photo) over the gravy Gray - V Cats Bone Brand over Gravy Eagle
  24. 24. 5 Required elements needed here in a unique story! Gray V-Cats= 1Vcoach (1-word descriptor) 2Bone= Bong (nickname) 5 Recent Photo 4 Eagle= Ateneo (work) 3 Un-gray A = De Ungria (familyname)
  25. 25. V Cats Bone the Un-grey A- Eagle V Coach Bong De Ungria, Ateneo
  26. 26. Some outstanding student personal brand stories Summary slides only
  27. 27. OK Chino Ibarra- Stradcom China e-Barrack IT Pro Sun OK
  28. 28. CORKNEE RAF-RAF TANK-KO Portal East tuhod Raf-Raf Tank-ko Portal East Inc
  29. 29. Patch JOLLY Bea Pacheco- Citibank Bee for Bea Jolly-Bee Patch Citi-es …ya aaAAY Echo…
  30. 30. Goddess Lane Buddha-y (PSBank)
  31. 31. This is outstanding only because it is exactly opposite of best practice Using a proper name That not everyone knows
  32. 32. Is your name “Adolf”? 32
  33. 33. No, it is “Friendly” Rommel* *Hitler’s 2nd in command
  34. 34. Other examples of non- universal proper nouns  Sta Maria church (to represent Sta Maria as family name)  Che Guevarra of cuba (to represent “Guevarra”  Audrey Hepburn (for “Audrey” image)  Justin Bieber (for “Justin”)
  35. 35. 4. HOW this Marketing Exercise is scored vCOACH Bong De Ungria
  36. 36. Earn the highest grade of 4.0 by developing a visual story that contains 5 elements 1. 1 word descriptor = 1 point (vCOACH) 2. Nickname = 0.5 point (Bong) 3. Family name = 0.5 point (De Ungria) 4. Your recent photo= 0.5 point 5. Work = 0.5 point (Ateneo, Waltermart) 6. Memorable, visual story that ties descriptor, nickname, family name, photo and work together = 1 point
  37. 37. Outline Your personal brand should be your priority… 1. Why? 2. How? 3. Sample 4. Scoring 5. Tips to Win
  38. 38. 5. Tips Avoid this…  Personalities or proper nouns like people, places, – (everyone knows Hitler, but not everyone will know Gen. Rommel)  Pictures (better use clipart)  Normal story-telling (will not stand-out)
  39. 39. 5. Tips Learn from excellent 1 word commercial stories… Use this link… http://www.youtube.com/watch?v=wbkUu_nl-OM
  40. 40. 5. Tips Own 1 word – sounds like, acts like your brand… Use this link… http://www.youtube.com/watch?v=VMWV8g07RzQ
  41. 41. 5. Tips Do this…  Sounds like (example: Gong or Bone for Bong)  Partial representation (example: Un-grease or Un- gray for De Ungria)  Select positive, relevant descriptors/ differentiators like vcoach (not common:“friendly” or “hardworking”)  Use multiple slides to build; animation does not work in slideshare.  Submit on time 3 times (embed in blog, post link at Facebook, email to vcoach.serves @gmail.com)
  42. 42. 5. Tips Do this… Use red headlines to narrate the story…
  43. 43. 5. Tips Do this… Accompany clipart with text
  44. 44. 5. Tips Learn from world’s #1 brand worth $ 57 Billion http://www.forbes.com/2010/07/28/apple-google-microsoft-ibm-nike-disney-bmw-forbes-cmo-network-most-valuable-brands_slide_2.html
  45. 45. 5. Hyper2: High Performance, Highly Personal Brand What would Apple’s brand value of $57B be without Steve Jobs? http://cdn.slashgear.com/wp-content/uploads/2009/01/steve-jobs-3g-iphone1.jpg
  46. 46. 5. Hyper2: High Performance, Highly Personal Brand Drive your brand with personal vision! http://cdn.slashgear.com/wp-content/uploads/2009/01/steve-jobs-3g-iphone1.jpg vCOACH Rule#1: There is no such thing as it’s only business or it’s only personal. Today, it’s both business & personal !
  47. 47. For the complete lecture & template, click on: http://www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html
  48. 48. Summary Just imagine your life if you were a hyper2* brand… 1. Why? 2. How? 3. Sample 4. Scoring 5. Tips to Win *hyper2= high performance, highly personal http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm VvCoach
  49. 49. The World’s Most Important Brand has YOUR Name on it High Performance, Highly Personal Marketing vCOACH Bong De Ungria Ateneo Graduate School of Business

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