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VCoach Marketing Management Course Overview

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Marketing Management Course Overview by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business

Marketing Management Course Overview by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business

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VCoach Marketing Management Course Overview VCoach Marketing Management Course Overview Presentation Transcript

  • 2011 EditionProf. Remigio Joseph De Ungria
  • Marketing Management Course Roadmap Overview 2011 Edition Prof. Remigio Joseph De Ungria, MBA, CDM
  • We will take a 15 sessionjourney!1. Who are we?2. Why should we excel?3. How do we do it?4. Where are we going?
  • We are eagles …
  • … but we are “BRANDED” eagles who are like no other…
  • We will take a 15 sessionjourney!1. Who are we?2. Why should we excel?3. How do we do it?4. Where are we going?
  • Why this class? To Finish Your MBA  Failure Rate: 1 % or 30 students  Incomplete course requirement (includes absences) To Gain from Your Investment  P 18,000  45 hours of weekday nights (formerly 60) To Open Doors, Seize Opportunities
  • Ateneo print ad 1990’s
  • PrimusInterparesFirstAmongEquals Ateneo print ad 1990’s
  • PrimusInterparesFirst What’s theAmong differenceEquals between your boss and you? Ateneo print ad 1990’s
  • Our bosses are notautomatically, universally Older Smarter Harder working More educated More committed Provided better opportunities Ateneo print ad 1990’s
  • Almost always, Bosses are Better compensated Have more perks Given more authority & responsibility
  • Why?Because in the “eyes” of the company (the customer)Prices @Sulit.comMar 19 2011 Iphone Cherry Mobile Price= 38,000 Price= 2,990Your bosses are considered better brands today
  • So What?Because in the “eyes” of the company (the customer)Your bosses are considered better brands todayBut we can improve, and be bosses by becoming better brands tomorrow!
  • What’s in it for me?We will see how marketing works… In theory
  • What’s in it for me?We will see how marketing works… In my company In theory
  • What’s in it for me?We will see how marketing works… In my home In my company In theory
  • What’s in it for me?We will see how marketing works… In me In my home In my company In theory
  • What’s in it for me?Then, do a personal brand re-launch In me In my home In my company In theory Re-launch brand so it becomes Number 1!
  • I-marketing for your brand
  • We will take a 15 sessionjourney!1. Who are we?2. Why should we excel?3. How do we do it?4. Where are we going?
  • How? Instead of frowningat “Say Cheese”..
  • How?Will smile when we “Seethe Cheese”
  • How? Will use1. Models2. Theories3. Expert Presentations4. Commercials5. Movies6. Applied Cases7. Student Contributions
  • A Heart model to linkprinciples…
  • An process model to helpanalysis…
  • A presentation model to help uscommunicate effectively
  • A SPADER model for caseanalysis
  • Learn from Philip Kotler:renowned marketing guru
  • No need to reinvent wheel;Use Kotler as foundation
  • Marketing strategy warfare &peace…
  • Learning that we can take to ourjob interviews…
  • We will take a 15 sessionjourney!1. Who are we?2. Why should we excel?3. How do we do it?4. Where are we going?
  • And start our 20 yearmarketing plan
  • Remember:To be somewhere you’ve never been
  • Remember:To be somewhere you’ve never beenYou must do something you’ve never done…
  • 2011 EditionProf. Remigio Joseph De Ungria