VCoach Marketing Management Course Overview

2011 EditionProf. Remigio Joseph De Ungria

Marketing Management Course Roadmap Overview 2011 Edition Prof. Remigio Joseph De Ungria, MBA, CDM

We will take a 15 sessionjourney!1. Who are we?2. Why should we excel?3. How do we do it?4. Where are we going?

We are eagles …

… but we are “BRANDED” eagles who are like no other…

Why this class? To Finish Your MBA  Failure Rate: 1 % or 30 students  Incomplete course requirement (includes absences) To Gain from Your Investment  P 18,000  45 hours of weekday nights (formerly 60) To Open Doors, Seize Opportunities

Ateneo print ad 1990’s

PrimusInterparesFirstAmongEquals Ateneo print ad 1990’s

PrimusInterparesFirst What’s theAmong differenceEquals between your boss and you? Ateneo print ad 1990’s

Our bosses are notautomatically, universally Older Smarter Harder working More educated More committed Provided better opportunities Ateneo print ad 1990’s

Almost always, Bosses are Better compensated Have more perks Given more authority & responsibility

Why?Because in the “eyes” of the company (the customer)Prices @Sulit.comMar 19 2011 Iphone Cherry Mobile Price= 38,000 Price= 2,990Your bosses are considered better brands today

So What?Because in the “eyes” of the company (the customer)Your bosses are considered better brands todayBut we can improve, and be bosses by becoming better brands tomorrow!

What’s in it for me?We will see how marketing works… In theory

What’s in it for me?We will see how marketing works… In my company In theory

What’s in it for me?We will see how marketing works… In my home In my company In theory

What’s in it for me?We will see how marketing works… In me In my home In my company In theory

What’s in it for me?Then, do a personal brand re-launch In me In my home In my company In theory Re-launch brand so it becomes Number 1!

I-marketing for your brand

How? Instead of frowningat “Say Cheese”..

How?Will smile when we “Seethe Cheese”

How? Will use1. Models2. Theories3. Expert Presentations4. Commercials5. Movies6. Applied Cases7. Student Contributions

A Heart model to linkprinciples…

An process model to helpanalysis…

A presentation model to help uscommunicate effectively

A SPADER model for caseanalysis

Learn from Philip Kotler:renowned marketing guru

No need to reinvent wheel;Use Kotler as foundation

Marketing strategy warfare &peace…

Learning that we can take to ourjob interviews…

And start our 20 yearmarketing plan

Remember:To be somewhere you’ve never been

Remember:To be somewhere you’ve never beenYou must do something you’ve never done…

2011 EditionProf. Remigio Joseph De Ungria

VCoach Marketing Management Course Overview

by Remigio Joseph DeUngria on Mar 21, 2011

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VCoach Marketing Management Course Overview — Presentation Transcript