Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

WIMBLEDON Finals 20 yr Marketing Plan for COACH Bong Bong De Ungria Oct 2009 Picture element from your brand launch Chose this because I’m an avid tennis player and reaching the finals is like meeting my marketing plan. Choose your own appropriate title & subtitle COACH Your picture

Road to the Wimbledon Finals (this is the outline!)
Daily Rounds
Vision/ Mission
Roles
Monitors
Historical Performance
End in Mind

I align daily…
VISION/ MISSION
My purpose in life is to use daily my God-given technical, marketing and communication talents to help people improve and balance their quality of life in a competitive, global, business and Christian environment against all odds.
Compares well with the need for a corporate vision and mission

Winning means doing 7 roles well daily
Real Christian going to Heaven
Sweetheart Husband
Model Father
Grateful Son
Helpful brother
Best Ever Marketing Manager
Inspiring Coach
Parallel: Your Primary Target Market can be subdivided into 7 micromarkets or subsegments with each segment made up of different customers

A grateful son… Video or series of pictures showing how you will connect to this particular micromarket or subsegment of your primary target market. Do this for all the subsegments listed in your Previous slide.

A model father… Video or pictures for a diff. Subsegment of your primary Target market as a father

Monitoring to make sure…
Habits check
Time check
Food log
Cash records
Diary
Examples of different programs and projects that You can use to achieve your goals and objectives

This is My Brand Today COACH Bong D Ang-grease YOU Include your Re-charged brand launch Visual image COACH GONG for BONG ATENEO- EAGLE ANGRY LIGHTNING Ang Grease ATENEO- EAGLE

Free for all
Feel free to add anything that that has a parallel with a marketing plan.
The True objective for this exercise is for you to open this presentation daily and use it to review and revise your personal brand marketing plan.

12 Marketing Plan for Life Robert Michael Ford
Define Business- Who Am I?
Assess Market- Capitalize on Strength
ID PTM- Discovering Real Me
Launch Strategy- Find Niche & Risk
Weather PLC- Innovate Continuously
Balance Mix- Build My Brand
This is My Free for All. You may Want to show photo Of your reference

12 Marketing Plan for Life Robert Michael Ford
Expand Reach- Create My Legacy
Campaign Ad- Reawaken Creativity
Plan Distribution- Share Time & Energy
Achieve Sales- Reaching Goals
Analyze P & L- Keep Score
Seek Opportunities- Make Dreams Real

The 20 year journey is worth it…
Here and Now
44 yrs old
Husband
Kids
Professor
Coach
P0.5 million loans
Living day to day
End in Mind
Healthy 59 years old
Happily married
Kids
Business Owner
Popular Speaker
Living on interest
No fear of dying
Where you are now vs. where you want to be 20 years from now. Better if in pictures or visuals

My Conclusion & Subtitle: The daily road to the finals shall be happy and good.
One sentence or several phrase summary of your entire 20 year marketing plan for the brand with your name on it.
Can be your motto or campaign theme or principle. For example:
As a coach, I succeed if my team wins. My team is my family, my officemates and my students.
Winning shall not depend on my team’s reaching the finals. Being Christian, doing my best and being happy everyday is winning enough.

Here is the criteria for grading this requirement
Vision/ Mission explains where you dream to be and where you are right now 10%
Roles/ Product Porfolio – 15%
Visual Image linking 4 elements (may be improved version of your brand launch) 10%
Personality/ Creativity/Applicability to Daily Use (Did you really put “feeling” into the plan– 20%
Your Free for All – 20%
Comparison: 20 Year Objective vs. where you are right now- 15%
Format and use of Power Presentation Principles– 10%

Learning Objectives for this requirement: Realize that…
Vision/ Mission is important
You are a brand and can improve.
Set goals. Then achieve it.
People depend on your brand.
There is a best way to present it.
Always align.

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Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

by Remigio Joseph DeUngria on Oct 15, 2009

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Prof. Remigio De Ungria’s Downloadable Template for Hyper2 Plans — Presentation Transcript