WIMBLEDON Finals 20 yr Marketing Plan for COACH Bong Bong De Ungria Oct 2009 Picture element from your brand launch Chose this because I’m an avid tennis player and reaching the finals is like meeting my marketing plan. Choose your own appropriate title & subtitle COACH Your picture

Road to the Wimbledon Finals (this is the outline!) Daily Rounds Vision/ Mission Roles Monitors Historical Performance End in Mind

Daily Rounds

Vision/ Mission

Roles

Monitors

Historical Performance

End in Mind

I align daily… VISION/ MISSION My purpose in life is to use daily my God-given technical, marketing and communication talents to help people improve and balance their quality of life in a competitive, global, business and Christian environment against all odds. Compares well with the need for a corporate vision and mission

VISION/ MISSION

My purpose in life is to use daily my God-given technical, marketing and communication talents to help people improve and balance their quality of life in a competitive, global, business and Christian environment against all odds.

Winning means doing 7 roles well daily Real Christian going to Heaven Sweetheart Husband Model Father Grateful Son Helpful brother Best Ever Marketing Manager Inspiring Coach Parallel: Your Primary Target Market can be subdivided into 7 micromarkets or subsegments with each segment made up of different customers

Real Christian going to Heaven

Sweetheart Husband

Model Father

Grateful Son

Helpful brother

Best Ever Marketing Manager

Inspiring Coach

A grateful son… Video or series of pictures showing how you will connect to this particular micromarket or subsegment of your primary target market. Do this for all the subsegments listed in your Previous slide.

A model father… Video or pictures for a diff. Subsegment of your primary Target market as a father

Monitoring to make sure… Habits check Time check Food log Cash records Diary Examples of different programs and projects that You can use to achieve your goals and objectives

Habits check

Time check

Food log

Cash records

Diary

This is My Brand Today COACH Bong D Ang-grease YOU Include your Re-charged brand launch Visual image COACH GONG for BONG ATENEO- EAGLE ANGRY LIGHTNING Ang Grease ATENEO- EAGLE

Free for all Feel free to add anything that that has a parallel with a marketing plan. The True objective for this exercise is for you to open this presentation daily and use it to review and revise your personal brand marketing plan.

Feel free to add anything that that has a parallel with a marketing plan.

The True objective for this exercise is for you to open this presentation daily and use it to review and revise your personal brand marketing plan.

12 Marketing Plan for Life Robert Michael Ford Define Business- Who Am I? Assess Market- Capitalize on Strength ID PTM- Discovering Real Me Launch Strategy- Find Niche & Risk Weather PLC- Innovate Continuously Balance Mix- Build My Brand This is My Free for All. You may Want to show photo Of your reference

Define Business- Who Am I?

Assess Market- Capitalize on Strength

ID PTM- Discovering Real Me

Launch Strategy- Find Niche & Risk

Weather PLC- Innovate Continuously

Balance Mix- Build My Brand

12 Marketing Plan for Life Robert Michael Ford Expand Reach- Create My Legacy Campaign Ad- Reawaken Creativity Plan Distribution- Share Time & Energy Achieve Sales- Reaching Goals Analyze P & L- Keep Score Seek Opportunities- Make Dreams Real

Expand Reach- Create My Legacy

Campaign Ad- Reawaken Creativity

Plan Distribution- Share Time & Energy

Achieve Sales- Reaching Goals

Analyze P & L- Keep Score

Seek Opportunities- Make Dreams Real

The 20 year journey is worth it… Here and Now 44 yrs old Husband Kids Professor Coach P0.5 million loans Living day to day End in Mind Healthy 59 years old Happily married Kids Business Owner Popular Speaker Living on interest No fear of dying Where you are now vs. where you want to be 20 years from now. Better if in pictures or visuals

Here and Now

44 yrs old

Husband

Kids

Professor

Coach

P0.5 million loans

Living day to day

End in Mind

Healthy 59 years old

Happily married

Kids

Business Owner

Popular Speaker

Living on interest

No fear of dying

My Conclusion & Subtitle: The daily road to the finals shall be happy and good. One sentence or several phrase summary of your entire 20 year marketing plan for the brand with your name on it. Can be your motto or campaign theme or principle. For example: As a coach, I succeed if my team wins. My team is my family, my officemates and my students. Winning shall not depend on my team’s reaching the finals. Being Christian, doing my best and being happy everyday is winning enough.

One sentence or several phrase summary of your entire 20 year marketing plan for the brand with your name on it.

Can be your motto or campaign theme or principle. For example:

As a coach, I succeed if my team wins. My team is my family, my officemates and my students.

Winning shall not depend on my team’s reaching the finals. Being Christian, doing my best and being happy everyday is winning enough.

Here is the criteria for grading this requirement Vision/ Mission explains where you dream to be and where you are right now 10% Roles/ Product Porfolio – 15% Visual Image linking 4 elements (may be improved version of your brand launch) 10% Personality/ Creativity/Applicability to Daily Use (Did you really put “feeling” into the plan– 20% Your Free for All – 20% Comparison: 20 Year Objective vs. where you are right now- 15% Format and use of Power Presentation Principles– 10%

Vision/ Mission explains where you dream to be and where you are right now 10%

Roles/ Product Porfolio – 15%

Visual Image linking 4 elements (may be improved version of your brand launch) 10%

Personality/ Creativity/Applicability to Daily Use (Did you really put “feeling” into the plan– 20%

Your Free for All – 20%

Comparison: 20 Year Objective vs. where you are right now- 15%

Format and use of Power Presentation Principles– 10%

Learning Objectives for this requirement: Realize that… Vision/ Mission is important You are a brand and can improve. Set goals. Then achieve it. People depend on your brand. There is a best way to present it. Always align.

Vision/ Mission is important

You are a brand and can improve.

Set goals. Then achieve it.

People depend on your brand.

There is a best way to present it.

Always align.