Marketing Case Analysis using SPADER approach

CASE ANALYSISusing the SPADER Model Conceptualized by Prof. Francisco M. Roa

SPADER= simple, orderly,complete approach Situation Problem Alternatives Decision Execution Review Conceptualized by Prof. Francisco M. Roa

SITUATION is fact based Most relevant Stated or implied When presenting, stick to top 5 or 7 Related to problem & alternatives Summarizes key issues

PROBLEM is the majorone!A general question that: covers major issues combines several questions or issues Provides most important perspective for understanding the case

ALTERNATIVES givechoices!1. Possible, realistic answers to the problem2. In general, combine answers to specific issues into 1 strategy3. Provide at least 3 strategies4. Name the strategy:  Status quo  Aggressive  Expansion  Focus, etc.5. Provide major details or actions per strategy

DECISION means choosingthe best!Justify your choice of strategy by: Increasing value of your choice Decreasing value of others  When useful, give “What if…” scenariosProvide rationale or basis

EXECUTION is keyThe devil is in the detailsExactly what are you going to do?Indicate timing, budget, people Plan Do Review

REVIEW means puttingcheckpoints for choice!Specify: Performance milestones Time checkpoints Budget controls Feedback mechanism Plan B (what to do when checkpoints and milestones are not met)

SPADER= simple, completeapproach for success Situation Problem Alternatives Decision Execution Review Conceptualized by Prof. Francisco M. Roa

CASE ANALYSISusing the SPADER Model Conceptualized by Prof. Francisco M. Roa

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Marketing Case Analysis using SPADER approach

by Remigio Joseph DeUngria on Oct 15, 2009

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