Session Summaries for Marketing Management Class

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Session Summaries for Marketing Management

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Session Summaries for Marketing Management Class

  1. 1. What Happened? Session Summary Highlights Prof. Bong De Ungria, MBA, CDMAteneo Graduate School of Business August 2011
  2. 2. Outline: What Happened?1. Why?2. Sample Session Summary3. Assignment Summary4. Tips & Reminders5. Timelines
  3. 3. 1. Professor’s NoteWhy summarize?Session summaries provide easy hyperlinks to marketing management class discussions, lectures and assignments.These also facilitates linking content from 1 session to the next.So if a student was absent or wants to review a class meeting, it is now possible 24/7, unbounded by walls, place and time. - vCoach Bong De Ungria
  4. 4. Outline: What Happened?1. Why?2. Sample Session Summary3. Assignment Summary4. Tips & Reminders5. Timelines
  5. 5. 2. Sample Session SummaryCommunicating in World 2.0 v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  6. 6. Task 2Exist in World 2.0! http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  7. 7. Task 10Create Digital You http://www.josephdeungria.com/2011/03/create-digital-you.html
  8. 8. Task 22Follow a hyperMAPhttp://www.hypermarketing2.com/2011/03/road-map-marketing-management-course.html
  9. 9. Task 23Wow your audience. http://www.hypermarketing2.com/2010/12/present-like-steve-jobs-in-your-next.html
  10. 10. Outline: What Happened?1. Why?2. Sample Session Summary3. Assignment Summary4. Tips & Reminders5. Timelines
  11. 11. 3. Assignment Summary Print Commercials(Linked In Assignments) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  12. 12. 1. Summary page on Facebook
  13. 13. 1. Ria Abendan,Proj Mgr & Marketing Officer http://www.linkedin.com/in/katrinaabendan
  14. 14. 2. Louie Quizon,Trading Expert & Economist http://www.linkedin.com/in/louiemarkquizon
  15. 15. Outline: What Happened?1. Why?2. Sample Session Summary3. Assignment Summary4. Tips & Reminders5. Timelines
  16. 16. Tips and RemindersNext slides show1. Sample slide2. Same slide but with notes & tips** Be sure to include all topics discussed in session summary
  17. 17. SampleSession Summary With Notes and Yips
  18. 18. Communicating in World 2.0 (Digital Rebirth) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  19. 19. Think of title, subtile that describes the whole session (all topics discussed)Communicating in World 2.0 (Digital Rebirth) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  20. 20. Think of title,subtitle That describes the whole session (all Topics discussed)Communicating in World 2.0 (Digital Rebirth) Session Topics: 1. Exist in World 2.0 v55 Marketing Management with Vision 2. Align 3. Create Digital You Session 2: July 9, 2011 4. Wow audience vCoach Bong De Ungria
  21. 21. Communicating in World 2.0 (Digital Rebirth) Keep this if you Are v55 v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  22. 22. Communicating in World 2.0 (Digital Rebirth) Session # and actual date of Class meeting v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  23. 23. Communicating in World 2.0 (Digital Rebirth) v55 Marketing Management Your 1 word Descriptor + Session 2: July 9, 2011 Nickname + Surname vCoach Bong De Ungria
  24. 24. Task 2Exist in World 2.0! http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  25. 25. Task #Task 2 InExist in World 2.0! Hypermaps http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  26. 26. HeadlineTask 2 Format:Exist in World 2.0! Verb + Noun http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  27. 27. Task 2 CroppedExist in World 2.0! Screenshot Of blog post. http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  28. 28. Task 2Exist in World 2.0! Ensure That intro Comments of Blog post Are included http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  29. 29. Task 2Exist in World 2.0! Show most Or whole Of embedded powerpoint http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  30. 30. Task 2Exist in World 2.0! Url address Of Blog post. Must start With http:// http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html
  31. 31. SampleAssignment Summary With Notes and Yips
  32. 32. Print Commercials of Personal Brands(Linked In Assignments) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  33. 33. Print Commercials of Personal Brands(Linked In Assignments) Follow same Guidelines as Session Summary v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria
  34. 34. 1. Summary page on Facebook Screenshot Of Page Where everyone Submitted links
  35. 35. 1. Ria Abendan,Proj Mgr & Marketing Officer Screenshot Of Portion of Individual Assignment http://www.linkedin.com/in/katrinaabendan
  36. 36. 1. Ria Abendan, Show Individual Names.Proj Mgr & Marketing Officer all Include Those who Submitted on time http://www.linkedin.com/in/katrinaabendan
  37. 37. 1. Ria Abendan,Proj Mgr & Marketing Officer url of The page http://www.linkedin.com/in/katrinaabendan
  38. 38. 1. Ria Abendan,Proj Mgr & Marketing Officer Screenshot Of Portion of Assignment http://www.linkedin.com/in/katrinaabendan
  39. 39. o Don’t Do this! No Headline. Image not cropped.
  40. 40. Substitute your brand logo& blog address here.
  41. 41. Outline: What Happened?1. Why?2. Sample Session Summary3. Assignment Summary4. Tips & Reminders5. Timelines
  42. 42. Absolute deadline!Within 48 hours after class session…Why deadline? So class can immediately know what happened
  43. 43. Absolute deadline!Within 48 hours after class session…Why deadline? So class can immediately know what happenedDo 3 things 1. Upload session summary (pdf or compressed powerpoint) on slideshare (ideal is 2 mb or less for fast loading) 2. Post slideshare url link v55 page on Facebook 3. Email to vcoach. serves@gmail.com
  44. 44. Conclusion3 Learning Resourcesavailable for all1. Each student is assigned to summarize at 1-2 session (but, benefit from 15 summaries!)2. This is a guide and demonstration on how to make a session and assignment summary.3. For uniformity, use the downloadable template but change the brand logo and url.
  45. 45. What Happened? Session Summary Highlights Prof. Bong De Ungria, MBA, CDMAteneo Graduate School of Business August 2011

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