Session Summaries for Marketing Management Class

What Happened? Session Summary Highlights Prof. Bong De Ungria, MBA, CDMAteneo Graduate School of Business August 2011

Outline: What Happened?1. Why?2. Sample Session Summary3. Assignment Summary4. Tips & Reminders5. Timelines

1. Professor’s NoteWhy summarize?Session summaries provide easy hyperlinks to marketing management class discussions, lectures and assignments.These also facilitates linking content from 1 session to the next.So if a student was absent or wants to review a class meeting, it is now possible 24/7, unbounded by walls, place and time. - vCoach Bong De Ungria

2. Sample Session SummaryCommunicating in World 2.0 v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

Task 2Exist in World 2.0! http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

Task 10Create Digital You http://www.josephdeungria.com/2011/03/create-digital-you.html

Task 22Follow a hyperMAPhttp://www.hypermarketing2.com/2011/03/road-map-marketing-management-course.html

Task 23Wow your audience. http://www.hypermarketing2.com/2010/12/present-like-steve-jobs-in-your-next.html

3. Assignment Summary Print Commercials(Linked In Assignments) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

1. Summary page on Facebook

1. Ria Abendan,Proj Mgr & Marketing Officer http://www.linkedin.com/in/katrinaabendan

2. Louie Quizon,Trading Expert & Economist http://www.linkedin.com/in/louiemarkquizon

Tips and RemindersNext slides show1. Sample slide2. Same slide but with notes & tips** Be sure to include all topics discussed in session summary

SampleSession Summary With Notes and Yips

Communicating in World 2.0 (Digital Rebirth) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

Think of title, subtile that describes the whole session (all topics discussed)Communicating in World 2.0 (Digital Rebirth) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

Think of title,subtitle That describes the whole session (all Topics discussed)Communicating in World 2.0 (Digital Rebirth) Session Topics: 1. Exist in World 2.0 v55 Marketing Management with Vision 2. Align 3. Create Digital You Session 2: July 9, 2011 4. Wow audience vCoach Bong De Ungria

Communicating in World 2.0 (Digital Rebirth) Keep this if you Are v55 v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

Communicating in World 2.0 (Digital Rebirth) Session # and actual date of Class meeting v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

Communicating in World 2.0 (Digital Rebirth) v55 Marketing Management Your 1 word Descriptor + Session 2: July 9, 2011 Nickname + Surname vCoach Bong De Ungria

Task 2Exist in World 2.0! http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

Task #Task 2 InExist in World 2.0! Hypermaps http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

HeadlineTask 2 Format:Exist in World 2.0! Verb + Noun http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

Task 2 CroppedExist in World 2.0! Screenshot Of blog post. http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

Task 2Exist in World 2.0! Ensure That intro Comments of Blog post Are included http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

Task 2Exist in World 2.0! Show most Or whole Of embedded powerpoint http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

Task 2Exist in World 2.0! Url address Of Blog post. Must start With http:// http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

SampleAssignment Summary With Notes and Yips

Print Commercials of Personal Brands(Linked In Assignments) v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

Print Commercials of Personal Brands(Linked In Assignments) Follow same Guidelines as Session Summary v55 Marketing Management Session 2: July 9, 2011 vCoach Bong De Ungria

1. Summary page on Facebook Screenshot Of Page Where everyone Submitted links

1. Ria Abendan,Proj Mgr & Marketing Officer Screenshot Of Portion of Individual Assignment http://www.linkedin.com/in/katrinaabendan

1. Ria Abendan, Show Individual Names.Proj Mgr & Marketing Officer all Include Those who Submitted on time http://www.linkedin.com/in/katrinaabendan

1. Ria Abendan,Proj Mgr & Marketing Officer url of The page http://www.linkedin.com/in/katrinaabendan

1. Ria Abendan,Proj Mgr & Marketing Officer Screenshot Of Portion of Assignment http://www.linkedin.com/in/katrinaabendan

o Don’t Do this! No Headline. Image not cropped.

Substitute your brand logo& blog address here.

Absolute deadline!Within 48 hours after class session…Why deadline? So class can immediately know what happened

Absolute deadline!Within 48 hours after class session…Why deadline? So class can immediately know what happenedDo 3 things 1. Upload session summary (pdf or compressed powerpoint) on slideshare (ideal is 2 mb or less for fast loading) 2. Post slideshare url link v55 page on Facebook 3. Email to vcoach. serves@gmail.com

Conclusion3 Learning Resourcesavailable for all1. Each student is assigned to summarize at 1-2 session (but, benefit from 15 summaries!)2. This is a guide and demonstration on how to make a session and assignment summary.3. For uniformity, use the downloadable template but change the brand logo and url.

What Happened? Session Summary Highlights Prof. Bong De Ungria, MBA, CDMAteneo Graduate School of Business August 2011

Session Summaries for Marketing Management Class

by Remigio Joseph DeUngria on Aug 05, 2011

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