Increase retail sales through streetsmart digital segmentation ssv
by Remigio Joseph DeUngria, Management Consultant/ Marketing Professor at Ateneo Graduate School of Business on Nov 25, 2011
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How Do you Increase Retail Sales by 50%? ...
How Do you Increase Retail Sales by 50%?
Answer: Through Effective Digital Segmentation of People who walk-in to your Retail Store. Count. Classify. Communicate.
The Aida, Lorna and Fe analogy represents a simple but effective segmentation of Walk-ins.
This 20 minute lecture was created for the Merchant Meeting of Ayala Center Cebu held at the City Sports Club last Nov. 25, 2011. Attendees included around 200 tenants of the mall.
The event was made possible through the leadership of Ms. Joy Polloso, GM of Ayala Center Cebu and the generous support of the Ayala group and Moldex Products Inc.
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