I love marketing visual model 2.0 with Show and Tell examples

6 MARKETING Concepts as applied in the Ateneo MBA Student Guide for Show & Tell 2.0 Assignment: Sample for Presenting Marketing Concepts Prof. Remigio Joseph A. De Ungria Jr. Ateneo Graduate School of Business www. josephdeungria.com

Professor’s Note Complex concepts are better explained,understood and mastered when transformedto visual images and illustrated with local,relevant, recent examples. This sample has 6 marketing conceptstransformed into images and explained usingthe Ateneo MBA. Concepts are in whileapplications are in white www. josephdeungria.com

Reminder: Use the 21 SecretsUpgrade your presentation skills.See how the 21 secrets are applied in the following slides.Forgot the secrets?Go to “www. josephdeungria.com”. Search for 21 Secrets.Or try to click on this link…http://www.josephdeungria.com/2011/08/21-secrets-of-effective-communications.html www. josephdeungria.com

The following slidesdemonstrate how a studentsubmission should look like Take note of the mandatory elements: cover page, outline, sequence of concept & example www. josephdeungria.com

6 MARKETING Concepts as applied in the Ateneo MBA Prof. Remigio Joseph A. De Ungria Jr. Ateneo Graduate School of Business May 7, 2012 www. josephdeungria.com

Outline Master 6 Key ConceptsMarketing…1. Satisfies Needs, Wants & Demands2. Delivers on 3 Key Result Areas3. Seizes Opportunities4. Considers 5 Company Factors5. Emphasizes Benefits6. Uses 1 of 4 Generic Winning Strategies www. josephdeungria.com

Concept 1 What is Marketing? System of profitably creating value to Satisfy customer needs, wants and demands Better than competition www. josephdeungria.com 7

Example of Concept 1 The fully employed learner has very specific N-W-D.Need Basic necessity Self- Feel deprived if this is absent actualizationWant Given choices, this is what AGSB, DLSU, you prefer AIMDemand Want that is backed by Segment capacity to pay, ability to specific tuition. access/ reach and structured Accessible for ease of use. location. Night time and weekends. On-line www. josephdeungria.com

Concept 2 3 Strategic Cs correspond to 3 Key Result Areas Customers Repeat Sales Company Profits Competition Market Share www. josephdeungria.com

Example of Concept 2 How is AGSB doing vs. KRAs?You’re with us today. – Are you benefitting from the Ateneo brand? – Are you really better?Key performance indicators (KPI) – Enrollment. Share of market vs. other schools – Repeat enrolles. – Finish or graduation rateThe AGSB grad 10, 20 years after. www. josephdeungria.com

Concept 3 When is there a market opportunity ? When a gap exists for customers needs, wants & expectations Between what the company can supply And what competition offers www. josephdeungria.com

Example of Concept 3Regis MBA answered a new want:faster, more interactive www. josephdeungria.com

2nd Example of Concept 3 AGSB satellite campuses eliminate a major entry barrier1. Makati a) Rockwell b) Salcedo2. Cebu3. Sta. Rosa, Laguna4. Subic5. Lipa, Batangas6. In-house (ADB)7. MBA within ASMPH (School of Medicine) campus www. josephdeungria.com

Concept 4 Consider company when analyzing opportunities Company Objectives Resources 3 Goals and Objectives 5 factors 1 Vision 2 Mission 4 Business Portfolio 5 Strategy www. josephdeungria.com

Example of Concept 4Vision sets the generaldirection for Ateneo www. josephdeungria.com

2nd Example of Concept 4Mission determines specificbusinesses www. josephdeungria.com

3rd Example of Concept 4Professional Courses offered arealigned with vision/mission Yes NoBusinessmen Call Center Lawyers Culinary Arts Doctors NursesEntrepreneurs Engineers www. josephdeungria.com

3rd Example of Concept 4 Ateneo is focusing limited resources Yes No Businessmen Call Center Lawyers Culinary Arts Doctors Entrepreneurs Nurses EngineersLimited Resources?Next Priority? www. josephdeungria.com

Concept 5 Mktg Mix communication: emphasize benefits! Features – Specs Advantages – What the specs do Benefits Customer: – What’s in it for me? – Wny should I care? www.josephdeungria.com 19 www.josephdeungria.com

Example of Concept 5 Communicate this benefit!Features AV Equipment in Every Ateneo MBA ClassroomAdvantage No delay in moving equipment. Encourages high impact class discussionsBenefit Enhances learning for all Ateneo MBA students www. josephdeungria.com

Concept 6 4 Generic Winning Strategies in BusinessLow Cost Producer Differentiate Supply & Distribution Niche Leverage www. josephdeungria.com

Example of Concept 6 AGSB campuses & programs for the fully employed learner!Low Cost Producer Differentiate Supply & Distribution Niche Leverage AGSB www. josephdeungria.com

2nd Example of Concept 6 For short programs- Ateneo CCE For doctors only- ASMPHLow Cost Producer Differentiate CCE & ASMPH Supply & Distribution Niche Leverage AGSB www. josephdeungria.com

Summary Master 6 Key ConceptsMarketing…1. Satisfies Needs, Wants & Demands2. Delivers on 3 Key Result Areas3. Seizes Opportunities4. Considers 5 Company Factors5. Emphasizes Benefits6. Uses 1 of 4 Generic Winning Strategies www. josephdeungria.com

6 MARKETING Concepts as applied in the Ateneo MBA Prof. Remigio Joseph A. De Ungria Jr. Ateneo Graduate School of Business May 7, 2012 www. josephdeungria.com

The preceding slidesdemonstrate how a studentsubmission should look like Take note of the mandatory elements: cover page, outline, sequence of concept & example www. josephdeungria.com

Student Assignment:10 concepts, 10 examplesEach student will be assigned a chapter.Student has 3 tasks:1. Select the top 10 concepts to your assigned chapter2. Create visual images for the concepts to make it easy to remember. (Follow 21 secrets…)3. Find local, relevant, recent examples per concept. It would be best if all the examples are from the same product, company or industry (in this sample, all examples are about the Ateneo MBA program) www. josephdeungria.com

Answers to Projected FAQs (Frequently Asked Questions)1. This sample showed a different background for concept (blue) and example (white) just for emphasis. Students don’t need to do this.2. Yes, need to label as concept 1, example of concept 1.3. Minimum is 1 slide each for each of 10 concepts and each of 10 examples. Using more slides , is ok. www. josephdeungria.com

Answers to Projected FAQs (Frequently Asked Questions)4. Good practice: Use local, relevant, recent examples. Better: If examples are for the same industry (say, graduate education) Best: If all examples are for the same product or company (in this demo, used Ateneo MBA)At the minimum, use “good practice”. www. josephdeungria.com

6 MARKETING Concepts as applied in the Ateneo MBA Show & Tell 2.0 Assignment: Sample for Presenting Marketing Concepts Prof. Remigio Joseph A. De Ungria Jr. Ateneo Graduate School of Business www. josephdeungria.com

http://www.josephdeungria.com	449
http://www.hypermarketing2.com	383
http://agsbmarketing.web.officelive.com	36
http://www.slideshare.net	11
http://asmph.blogspot.com	6
http://translate.googleusercontent.com	1

I love marketing visual model 2.0 with Show and Tell examples

by Remigio Joseph DeUngria on Apr 16, 2010

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I love marketing visual model 2.0 with Show and Tell examples — Presentation Transcript