HM Downloadable Template For 10 Multiple Type Questions

TOP 10 Learning Questions for (Chapter Topic and # that you were assigned) Student Name Date A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

TOP 10 Learning Questions for (Chapter Topic and # that you were assigned) Student Name Date A Downloadable Template For use for the Assignment in Marketing Management Pls. name your file As Ch xx Title Your Last Name. Example: Ch1 21 st century marketing De Ungria

Pls. follow these guidelines
Use this powerpoint template.
Change bottom logo to your website.
Upload in your blog. Put link in Facebook.
Select a slide from Kotler handouts as basis for question.
Follow this 4 component sequence for each of the top 10 questions: (Question, Concept, Concept Explanation, Answer)
*** Concept explanation is a required component.

Sample Question, Concept, Concept Explanation, Answer Series For Chapter 1 Marketing in the 21 st century

1. Which of the 4 P’s does “inventory” or having item on stock belong to?
Price
Product
Place
Packaging
Promotion
Can be improved by fixing font size of question. See next slide For better format

Price
Product
Place
Packaging
Promotion
Question

Price
Product
Place
Packaging
Promotion
Question Note that this Is a good question Since all choices Are almost equally Probable answers.

Marketing Mix 4 P’s mean more! Concept

Marketing Mix 4 P’s mean more! Concept This is a slide in Kotler handouts Distributed in class. Note follow Power presentation Principles. Note use of yellow For clarity. Remove this Section headings. Used here only to Guide.

“ PLACE” refers to everything related to making product available to consumer.
How?
Where?
Which?
Product from factory to consumer’s point of use!
Explanation of Concept

Price
Product
Place
Packaging
Promotion
Answer

2. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)
Needs
Wants
Demands
Needs, Wants or Demands
Stated and Unstated Needs
Create 2 Fill in the Blank questions like this one

Maslow’s Hierarchy of Needs

Marketing is about satisfying demands!

The easiest N-W-D is food. Need Basic necessity Feel deprived if this is absent Food Want Given choices, this is what you prefer Chicken, Burger, Steak dinner Demand A want that is supported by a decision and capacity to buy Only burger is within my budget!

2. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)
Needs
Wants
Demands
Needs, Wants or Demands
Stated and Unstated Needs

3. Which of the following is true?
Direct marketing is a form of mass communication
Word of mouth is 1 of 8 modes of communication
Advertising is a personal communication method
Sales promotion is equally important for consumer and industrial goods
Public Relations targets an immediate product sale.
Create 2 questions using “Which is true’ or “Which is false’ format

IMC : Choose & mix 8 modes of communication
Mass
Sales Promotion
Advertising
Public Relations
Events and Experiences
Personal
Direct Marketing
Interactive Marketing
Personal Selling
Word of Mouth

PR & Sales Promo differ on timing of sale.
Public Relations
Building good corporate and brand image and goodwill with little or no impact on product sale
Sales Promotion
Degree of effectivity or emphasis depends on whether product is a consumer or industrial good or service. Aim is to have an immediate sale!

3. Which of the following is true?
Direct marketing is a form of mass communication
Word of mouth is 1 of 8 modes of communication
Advertising is a personal communication method
Sales promotion is equally important for consumer and industrial goods
Public Relations targets an immediate product sale.

TOP 10 Learning Questions for (Chapter Topic and # that you were assigned) Student Name Date A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

http://coachbong.blogspot.com	555
http://www.hypermarketing2.com	163
http://lesleyespiritu.blogspot.com	141
http://v52marketing.blogspot.com	47
http://coachbong.blogspot.in	32
http://www.slideshare.net	17
http://v52marketing.blogspot.in	3
http://v52marketing.blogspot.co.uk	2
http://coachbong.blogspot.com.au	2
http://translate.googleusercontent.com	2
http://www.yatedo.com	1
http://lesleyespiritu.blogspot.in	1
http://webcache.googleusercontent.com	1
http://v52marketing.blogspot.com.au	1
http://www.v52marketing.blogspot.com	1
http://coachbong.blogspot.ca	1
http://coachbong.blogspot.ro	1

HM Downloadable Template For 10 Multiple Type Questions

by Remigio Joseph DeUngria on May 15, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

17 Embeds 971

Statistics

HM Downloadable Template For 10 Multiple Type Questions — Presentation Transcript