Learning by Coaching for Marketing Concept Mastery

LEARNING by COACHING
Become a better student by thinking like a professor
Prof. Remigio Joseph A. De Ungria Jr., MBA
Ateneo Graduate School of Business

Overview?5 Steps to Learning Excellence
Appreciate Why
Learn How
See “What” Samples
Avoid “What Not” Samples
Learn by Doing
2

Why?Objective is enhanced learning!
Leverage value of marketing concepts
Review for concept test
Enhance marketing mastery
Score well in midterm/ finals
Promote your blog (drive traffic to your blog)
3

How? Use class resources
Leverage marketing concepts
Student chapter report
Kotler hand-outs
Download “Top 10 Q” template
Go to www.hypermarketing2.com
Create 10 questions & answers
Send via email to vcoachclass@gmail.com
Post in your blog.
Don’t allow download from blog
4

What? Create 10 questions
Use 4 types to make 10 questions
Fill in the Blanks (2 questions)
Statements are true except (2)
Which statement is true (2)
Application or example based (4)
Example must be local, relevant, recent, generally known
5

What? Great questions teach!
Create 10 questions:
Based on concept cited in Kotler hand-out or your chapter report
Relevant & interesting
Have 5 answer choices that may be “possible answers”
When answered, provides a learning experience
6

1. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)
Needs
Wants
Demands
Needs, Wants or Demands
Stated and Unstated Needs
7
Create 2 Fill in the Blank questions

2. Services have characteristics except
Variability
Perishability
Measurability
Intangibility
Separability
8
Create 2 “Except” questions

3. Which of the following is true?
Direct marketing is a form of mass communication
Word of mouth is 1 of 7 modes of communication
Advertising is a direct communication method
Promotions is equally important for consumer and industrial goods
Public Relations is better if it results in a product sale.
9
Create 2 questions using “Which is true’ or “Which is false’ format

4. Doctors seeing patients is an example of
Pure product
Pure service
Hybrid of product and service
Intangible Product
Tangible Service
10
Create 4 questions that are application or example based (local, recent, common, interesting

Examples of Bad Questions
11

1. Marketing is meeting ___ profitably. (use AGSB class definition)
Choices
Everything
Demands
Competition
Customers
12
Too Easy since some choices are obviously wrong

2. Services have characteristics except
Variability
Perishability
Differentiation
Intangibility
Separability
13
Too Easy since choice “C” is of a different form

4. The J’ D Vre in Timbuktu provides a
Pure product
Pure service
Hybrid of product and service
Intangible Product
Tangible Service
14
Too Hard since J’ D Vre is not a common, local example

What’s Next?
Download the Top 10 Q template from hypermarketing2.com or from Prof. De Ungria’sslideshare presentations.
Use this downloaded template!
Put your 10 questions, concepts and answers. (see samples in next slides). Sequence is question, concept & answer
Email to vcoachclass@gmail.com.
Post in your blog.
Go to your classmates blogs to review for the concept test.
15

1. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)
Needs
Wants
Demands
Needs, Wants or Demands
Stated and Unstated Needs
16
Question

Show concept diagram from Kotler handouts given to you
To avoid copyright issues or plagiarism, don’t printscreen the picture from Kotler, create your own diagram or table.
17
Concept

http://coachbong.blogspot.com	528
http://www.hypermarketing2.com	170
http://lesleyespiritu.blogspot.com	138
http://coachbong.blogspot.in	27
http://www.slideshare.net	10
http://coachbong.blogspot.com.au	2
http://translate.googleusercontent.com	1
http://www.yatedo.com	1
http://www.lmodules.com	1
http://lesleyespiritu.blogspot.in	1
http://coachbong.blogspot.ca	1
http://coachbong.blogspot.ro	1

Learning by Coaching for Marketing Concept Mastery

by Remigio Joseph DeUngria on May 15, 2010

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Learning by Coaching for Marketing Concept Mastery — Presentation Transcript