Create Your First Marketing Blog Assignment

CREATE your 1 ST marketing BLOG Prof. Bong De Ungria Ateneo Graduate School of Business www.josephdeungria.com Learning Without Boundaries

This “Create Blog” assignment is the 3 rd part of a major class cooperative undertaking to learn 220 major marketing concepts from Kotler.
The blog is just a 21 st century “media vehicle” for getting the message across to our target market. While the technology is different and needs to be learned, the marketing discipline remains the same.
- Prof. Remigio De Ungria (Dec. 26, 2009)
Professor’s Note

Outline: Every great journey begins with a first step
Why? (Learning Outcomes)
Who? (You as part of a class)
How? (Sharing, Blogging)
What? (Needs, Wants)
Where? (www.)

Why this assignment? Students learn…
Visualizing & Mastery Marketing Concepts
Communicating to a Primary Market with defined needs, wants and demands
Analyzing within a conceptual framework
Unbounded continuous learning
Creating Blogs
Cyber-sharing of Files

Who is the PTM? Your fellow MBA students
Limited time
Varying levels of marketing knowledge
Wants to learn
Wants to apply marketing
Accepts value of contributing 1 chapter to get 20 chapters free
Can benefit from on-line resource (vs. printed copy)

Your communication challenges
Audience did not read the book
Probably 1 st timer for such concepts
Wants to master the concepts
Will see slide, not hear you explain it
Did this same assignment (knows if you did your just share)

Your communication response
Master your 1 assigned chapter
Prioritize top 10 concepts
Simplify.
Create slides that can stand-alone.
Use universal, drawable symbols
Ensure understanding by always combining text with any new visual or picture
Put yourself in your PTM shoe

How? On slideshow mode, click on links
Learn slideshare
http://www.slideshare.net/about
http://www.slideshare.net/dswaters/how-to-share-a-powerpoint-presentation-using-slideshare
Create your slide share account
http://www.slideshare.net/
Learn about blogger
http://www.youtube.com/BloggerHelp
Learn by doing: Create yourmarketing blog
Refer to my sample blog
http://ch1marketing21stcentury.blogspot.com/

What are blog essentials
3 embedded presentations
Visual Model of Top 10 concepts
Powerpoint file of Top 10
Word file
All 3 presentations can be downloaded from slideshare
Use of power presentation principles

Grading reminders part 1:
This is the 3 rd part of learning 220 Kotler.
http://www.slideshare.net/josephdeungria/v47-assignment-details-on-top-ten
You must upgrade your previous editions of the visual model and Top 10 concepts (powerpoint & word)
If you do nothing and submit exactly what you did for 1 st and 2 nd parts (dec 1and 8), you will most likely receive the same grade or lower (check your previous grade at our class google docs).

Grading reminders: part 2
Pls. name your blog as follows:
http://yourname.blogspot.com Example if your name is jun santos, then your blog is http://junsantos.blogspot.com
Use your real name when creating your slideshare acct.
Put your real name in the coverpage of all powerpoint and word files; for word, put your name and chapter title on first line of the document.
Submit a softcopy of your blog on due date by doing the ff: (1) sign in to blogger (2) click settings (3) click basic (4) click export blog (5) you can save an .xml file. Name that file yournameblog.xml. Submit this file to coach.

Aim for excellence Benchmark for Student Performance Grade Excellent work that goes beyond the requirements. Delights the customer and the primary target market. Meets stated and unstated needs, wants and demands. 4.0 Above Average. Meets exactly the stated requirements. Customer’s stated needs and some wants are satisfied. Student efforts are recognized and acknowledged. 3.0 Average. Meets most of the customer requirements. Many of the learning outcomes achieved. Can still be improved. 2.0 Passing. Satisfies the minimum requirements for the assignment. 1.5

Ask 2 questions: Ultimate test for your blog
Will anybody
With zero background on the chapter
Understand the Top 10 concepts
Just by reading this blog?
Will other classmates
Who did the same assignment
Say that I did my fair share for the class?

CREATE your 1 ST marketing BLOG Prof. Remigio De Ungria Ateneo Graduate School of Business www.josephdeungria.com Learning Without Boundaries

http://coachbong.blogspot.com	576
http://www.josephdeungria.com	145
http://www.hypermarketing2.com	49
http://v49marketing.blogspot.com	37
http://agsbmarketing.blogspot.com	28
http://coachbong.blogspot.in	28
http://v47marketing.blogspot.com	7
http://testblogjoseph1.blogspot.com	6
http://www.slideshare.net	4
http://www.coachbong.blogspot.com	3
http://coachbong.blogspot.com.au	2
http://www.v49marketing.blogspot.com	2
https://blackboard.ecu.edu	1
http://translate.googleusercontent.com	1
http://coachbong.blogspot.ca	1
http://coachbong.blogspot.ro	1

Create Your First Marketing Blog Assignment

by Remigio Joseph DeUngria on Dec 28, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

16 Embeds 891

Statistics

Create Your First Marketing Blog Assignment — Presentation Transcript