This “Create Blog” assignment is the 3 rd part of a major class cooperative undertaking to learn 220 major marketing concepts from Kotler.
The blog is just a 21 st century “media vehicle” for getting the message across to our target market. While the technology is different and needs to be learned, the marketing discipline remains the same.
- Prof. Remigio De Ungria (Dec. 26, 2009)
Outline: Every great journey begins with a first step
http://yourname.blogspot.com Example if your name is jun santos, then your blog is http://junsantos.blogspot.com
Use your real name when creating your slideshare acct.
Put your real name in the coverpage of all powerpoint and word files; for word, put your name and chapter title on first line of the document.
Submit a softcopy of your blog on due date by doing the ff: (1) sign in to blogger (2) click settings (3) click basic (4) click export blog (5) you can save an .xml file. Name that file yournameblog.xml. Submit this file to coach.
Aim for excellence Benchmark for Student Performance Grade Excellent work that goes beyond the requirements. Delights the customer and the primary target market. Meets stated and unstated needs, wants and demands. 4.0 Above Average. Meets exactly the stated requirements. Customer’s stated needs and some wants are satisfied. Student efforts are recognized and acknowledged. 3.0 Average. Meets most of the customer requirements. Many of the learning outcomes achieved. Can still be improved. 2.0 Passing. Satisfies the minimum requirements for the assignment. 1.5