ASMPH Grading System for the Marketing Management Course (Downloadable)


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Ateneo School of Medicine and Public Health Grading System for the Marketing Management Module designed by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business

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ASMPH Grading System for the Marketing Management Course (Downloadable)

  1. 1. Grading System Forum Choices For 4 th Year MD- MBA ASMPH Students
  2. 2. Grade Meanings 1. Grading System Description of Quality of Student Output Grade Demonstrated superior mastery & application of learning to business & personal setting over and beyond what was required or specified 4 Satisfied 100% inputs required: concepts, understanding, format 3 Exceeded minimum but missed some important requirements 2 Satisfied minimum inputs 1.5 Did not meet minimum requirements FAIL
  3. 3. 9 Graded Activities 1. Grading System
  4. 4. You can fail by exceeding limit for absences 1. Grading System
  5. 5. Chapter Application is the first individual project 1. Grading System
  6. 6. July 21 Marketing Forum has group & individual grades 1. Grading System
  7. 7. Midterms and 20 yr Plan covers concepts in Kotler’s 22 chapters 1. Grading System
  8. 8. Final course requirement: Medical Marketing Plan 1. Grading System
  9. 9. Building an ASMPH medical marketing resource database <ul><li>AGSB Faculty? No. </li></ul><ul><li>Students!!! (Batch 2012 onwards) </li></ul>
  10. 10. Background: Doctor is not alone. He is part of a bigger eco-system <ul><li>Who? </li></ul><ul><li>What? </li></ul><ul><li>Where? </li></ul><ul><li>How? </li></ul>
  11. 11. Doctor interacts with many people… <ul><li>Who? </li></ul><ul><li>Fellow Doctors (age, specialties) </li></ul><ul><li>Clinic Heads, Hospital Admin </li></ul><ul><li>Support Staff- Nurses </li></ul><ul><li>Business Staff- Marketing hospitals, leasing clinic space </li></ul><ul><li>Suppliers- Med reps </li></ul>
  12. 12. Doctor needs many things to work well… <ul><li>What? </li></ul><ul><li>Medicine prescribed </li></ul><ul><li>Hospital equipment used </li></ul><ul><li>Insurance/ HMO </li></ul><ul><li>Government programs </li></ul><ul><li>Industry associations </li></ul><ul><li>Consumer education programs </li></ul>
  13. 13. How? During students medical rotations… <ul><li>Select from menu of suggested topics </li></ul><ul><li>Identify a forum speaker who represents 1 part of an ecosystem </li></ul><ul><li>Invite speaker. Provide him a guide on what will happen (his powerpoint presentation will be included in a blog, video highlights will be in youtube, etc.) </li></ul>
  14. 14. Invite 8 speakers from different members of a doctor’s ecosystem <ul><li>Doctors with 20 years+ experience </li></ul><ul><li>Doctor who has worked abroad </li></ul><ul><li>Pharmaceutical Companies </li></ul><ul><li>HMOs </li></ul><ul><li>Department of Health official </li></ul><ul><li>Private Hospital or Clinic Adminstrators </li></ul><ul><li>Government Hospital Administrators </li></ul><ul><li>Suppliers of Medical Equipment </li></ul><ul><li>Pharmacies (like Mercury, Generics) </li></ul><ul><li>Nurses </li></ul><ul><li>Patients </li></ul><ul><li>Officer of a Medical Society </li></ul>2. Marketing Forum on July 21
  15. 15. July 21 Marketing Forum has group & individual grades 2. What will be graded?
  16. 16. Menu of suggested topics: You may suggest your own
  17. 17. Sample Content of forum speech by Dr. Santos , famous cardiologist, 20 yrs experience <ul><li>Describe your primary target market. </li></ul><ul><li>If you were a product, what do you say to your primary market? </li></ul><ul><li>Do you charge the same price? </li></ul><ul><li>What differentiates you (product) vs. other cardiologist? </li></ul><ul><li>How do you communicate to your market (promo)? </li></ul>
  18. 18. Grading System Forum Choices For 4 th Year MD- MBA ASMPH Students