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Web Analytics 101 - Getaway Travel Blog Conference 2012
 

Web Analytics 101 - Getaway Travel Blog Conference 2012

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An introduction and overview of Web Analytics, touching on SEO & PPC, presented at the Getaway Travel Blog Conference 2012 in Cape Town, South Africa.

An introduction and overview of Web Analytics, touching on SEO & PPC, presented at the Getaway Travel Blog Conference 2012 in Cape Town, South Africa.

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    Web Analytics 101 - Getaway Travel Blog Conference 2012 Web Analytics 101 - Getaway Travel Blog Conference 2012 Presentation Transcript

    • Where do they come from,where do they go?...…or Web Analytics (& a bit of Wordpress, SEO & PPC) @josephclawrence  
    • What we’ll look at
    • •  Intro. The Bird’s Eye View.•  Why Bother?•  Web Analytics 101 •  Who are they? •  Where do they come from? •  What do they do?•  Heat Mapping & Visualisations•  Wordpress  
    • Intro. "The bird’s eye view."
    • A Visitor (unique)
    • A Pageview
    • A Visit
    • Bounce Rate
    • Time On Site
    • Why bother?"
    • Know your audience.
    • ‘If you can measure it,you can manage it’- somebody lame (not me)
    • Cash."
    • Web Analytics 101."
    • Who are they?"
    • Where do they come from?"
    • Language."
    • Technology."
    • The source."
    • Search."
    • Campaigns."
    • Social."
    • What "do they do?"
    • Content."
    • Conversions."
    • Goals."
    • Events."
    • Heat maps"& data visualisation."
    • h/p://www.crazyegg.com  
    • h/p://flow.mixpanel.com  
    • h/p://flow.mixpanel.com  
    • h/p://flow.mixpanel.com  
    • •  Logged in users •  Author name •  Single category •  All categories •  Tags •  Publication yearh/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐for-­‐wordpress/  
    • h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐dashboard/  
    • h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐dashboard/  
    • Finito! joe@clickshape.com @josephclawrence…Questions?