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Search engine optimization (SEO) is the process of implementing tactics and strategies that will increase your website’s
position in organic search results. More complex, a “search engine friendly” website is one that has been built on elements
appealing to the search engines including, but not limited to, quality content, generous and diverse external links, page rank,
optimized on-page HTML code like title tags, meta descriptions, 301 redirects, real canonical, etc. and in the end, a site that is
worthwhile to users.