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Tlcu keynote


Keynote for the Library Corporation User Group Conference in St Petersburg, FL. “Tech Changes Impacting Traditional Models” Oct, 1 2012.

Keynote for the Library Corporation User Group Conference in St Petersburg, FL. “Tech Changes Impacting Traditional Models” Oct, 1 2012.

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  • Gps shoes


  • 1. Tech Changes Impacting Traditional ModelsJoe Murphy
  • 2. The first thing I do when I move to a new city is get a library card
  • 3. Post PC Era Tipping Point For the first time, PCs do not consume the majority of memory chips.PC’s market share of DRAM drops below 50% for the first time.Up until now, PCs have “defined and dominated” the DRAM chip market.Chip suppliers de-prioritizing PCs in favor of the now faster growing markets ofsmartphones and tablets. “Personal computers are not at the center of the technology universe anymore.”
  • 4. At first, I thought this was an art display
  • 5. 1/2 Billion Subscriptions to cloud Storage Services A trend shift from the consumer side • Up 200 million from last year • Will jump another 125 million by next year • Likely to hit 1.3 billion in 2017
  • 6. News depends on attitude
  • 7. When people think of a time before Google, they think of libraries“there were things called libraries” “in the old days you’d go to the reference library”
  • 8. iPhone 5 • iPhone 5 has a bigger and improved screen, comes with faster 4G LTE, is thinner and lighter, has a faster chip, and a new dock connector. • iTunes searching updatesMore details at
  • 9. Apple as the World’s Most Valuable Company Apple recently became the most valuable company of all time, giving us further reason to closely watch this giant’s impacts in technology and content.Why it Matters to Libraries:• The biggest company is now a tech company• guides opportunities and changes in interaction (service) and access (content).• Apple sets the direction of consumer technology for all players and guides consumer behavior and expectations.• Apple dominates the major arenas of smartphones and tablets, providing opportunities as well as pressures for libraries.• Apple is a major digital media provider, making impactful waves in several content industry segments, including eBooks.• Be aware of trends as we adapt to the changing world.• Knowing the data works alongside being familiar with the tools and behaviors of our users for refining current service and planning for future pivots.
  • 10. NFC + Business Cards Adding a 3rd side to business cards Same story as their QR Codes products Moo, like libraries, stru• Focus: print experience w/ ggles with its mobile/digital print• Arena: how we exchange tradition information• 1 NFC enabled card in each pack (eliminates having to Or do “Moo’s NFC business cards exchange objects) combine an aging format with an• NFC Code can be updated unpopular technology?”
  • 11. Google Wallet and NFC
  • 12. iOS6 and LibrariesApple’s mobile operating system gets a bigupdate today with iOS6.•FaceTime via cell connections•Photo streams•Maps•Passbook•Facebook integration•iCloud browser tabs•Siri•Unification of the phone number andApple ID – answer FaceTime acrossdevices•YouTube app•New App ranking algorithm More details
  • 13. Passbook
  • 14. Maps• Yelp integration• Problems• Changes• 3D
  • 15. understand discovery, engage the trend,consider the actualization, and prioritize customer experience
  • 16. We are not in Kansas anymore
  • 17. But …We do now have ruby (gps) slippers!
  • 18. The death of QR Codes is greatly … … discussed • Proximity as access • Why QR Codes will remain • As long as the camera is universal • Why they will wither • Why libraries should continue to invest Are QR Codes (Still) Dying?
  • 19. The writing may be on the wall,but we may have to be willing to interpret it
  • 20. Calling a Truce with Paper Helps Evernote free itself from the limits of digital and helps free the beloved physical Moleskine notebooks from the limits of print. Combines Moleskine’s valued aesthetic with digital functionality.
  • 21. Add Smart Stickers for Digital Tagging
  • 22. Evernote Business Brings Evernote to Libraries on an Enterprise Level •administrative console to manage account data and users’ access •Notebook directory for sharing content with employees •ability of individual employees to publish collaborative notebooks to the directory •dedicated customer support Importance: Marks a shift beyond the common organic manipulations of this productivity service that some librarians implement by adding software for businesses.
  • 23. Import Scanned Books to Evernote 1DollarScan, a digitization company, uses Evernote’s API to import scanned books and documents into Evernote for cloud access to content. To capture the memories formed while reading.Helping to shift our print books from becoming “likefurniture” back into “active objects.”
  • 24. Let Those Tech Changes Steep a Little But not for too long
  • 25. Instagram has more daily active users than Twitter had 7.3 million active daily users in August,Twitter had 6.9 million The avg Instagram user spent 4.3 hours on the app during August
  • 26. Kindle Paperwhite• New and very improved 5th generation Kindle ereader device• Amazon CEO Jeff Bezos said at the product release, “Paperwhite is the Kindle we’ve always wanted to build—the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it.” Paperwhite Special Features: “Time to Read” feature uses your measured reading speed metrics to predict know when you’ll finish a chapter. Miss those author biographies from the backs of paper books? The new Kindle Paperwhite has those now too. Bios are hyperlinked to more by that author with direct purchasing from within the Paperwhite.
  • 27. Kindle Fire HD• Smaller than iPad• Rivals Google Nexus 7• Feature, Kindle Free Time allows parents to set time limits for types of content; games, movies, reading (unlimited perhaps?) etc. Supports multiple profiles on the device. Kindle Serials: Like Dickens of old, subscribe to an ebook once for $1.99 and automatically receive the complete piece in serialized segments as they are released. It is hoped that this will provide opportunities for the authors to react fluidly to reader opinion.
  • 28. Top Tablet Makers The most successful Tablets in 2012 Q2:• Apple Inc, iPad, 17 million worldwide, 69.6% share• Samsung, Galaxy line, 2.3 million, 9.2%• Amazon, Kindle Fire,1 million, 4.2%• AsusTek, Transformer line,688,000, 2.8%• Barnes & Noble, Nook Tablet,459,000, 1.9%• Other, ~3 million, 12.3%Source: IHS iSuppli via
  • 29. ChoicesImpact and reflect experience
  • 30. we focus on chasing the notionuntil the pursuit itself devours us
  • 31. A balanced focus on our traditions @spring_creative Retweeted by @acdelion& priorities balanced with future directions
  • 32. We prefer a choice in format. Often inspired by context.
  • 33. Social reading Ulysses
  • 34. eBook issues
  • 35. Pinterest and Libraries Comes down to: Curation & Visual Discovery
  • 36. Who curates images online? Pew Report:• 41% curate photos andvideos that they find online• 2/3 of 18-29 year oldscurate and share images orvideos online.• More than a third of 30-49year olds
  • 37. Who usesPinterest• 12% of all US internet users• 20% of women and 5% of men• 16% 18-29 of year olds• 12% 30-49 of year olds• 13% 50-64 of year olds• 4% of 65+• Well spread out over income demographics
  • 38. Pinterest• Has ~20+ million unique visitors per month• Is the third most visited social media site• Across most age groups• Has the highest percentage of women users social networks• Drives high levels of referral traffic: more than YouTube, Google+, and LinkedIn combined.• Is spawning look a likes, copycats, and is even influencing layout designs.
  • 39. Areas of use in academic libraries include: • Facilitating/assisting collaboration and curation • Curation of resources through visual subject guides • Targeted resources for specific groups • Featuring electronic and print collections • Connecting with researchers and groups • As a teaching tool. • Highlighting the human element of your library with staff pins. • Pin diagrams to FAQs. • Curate instructional resources with teaching pin boards. • Teach proper citation and attribution.
  • 40. New Apps
  • 41. Changes in Discovery at Twitter Know the impact, watch the big players
  • 42. Foursquare still a force
  • 43. SMS is still useful
  • 44. Uber - ___
  • 45. Look to entertainment brands for next trends with expected ROI
  • 46. Perpetual AccelerationConstant changes of pace.It takes more work to speed up or turn that to keep going.
  • 47. The only failure is not trying
  • 48. I Love Libraries I Hate the Library
  • 49. What’s most importantIs that we go for it together
  • 50. Stay Curious Joe MurphyTechnology Trend Spotter for Libraries Twitter: