Qr codes education institute webinar

Harnessing the Power of QR Codes Education Institute & Ontario Library Association 2/21/12 Joe Murphy http://joemurphylibraryfuture.com@libraryfuture http://bit.ly/qrcodeswebcastei

Location-Aware Services and QR Codes for Libraries By Joe Murphy THE TECH SET® 2012 Series Edited by Ellyssa Kroski Practical guide to today’s hot technologies written to help you enhance the library-user connection www.neal-schuman.com/qr@libraryfuture http://bit.ly/qrcodeswebcastei

Outline • What QR Codes are • All you ever hoped to know about QR Codes • How to use and create • How QR Codes are being used • Library uses of QR Codes • Gritty details of how.@libraryfuture http://bit.ly/qrcodeswebcastei

- Controversy - Are QR Codes Already passé? • Are there: – Newer technologies • NFC – Better ways of doing the same thing • Non picture based • Proximity instead of camera – Barriers to use • Access to smart phones@libraryfuture http://bit.ly/qrcodeswebcastei

Elevator Pitch QR Codes are: Barcodes containing links that you scan with your smart phone@libraryfuture http://bit.ly/qrcodeswebcastei

Escalator Pitch QR Codes: QR codes are 2 dimensional barcodes that contain customizable information (links, text, contact information, and more) and are read by scanning them through an app that uses the camera on your smart phone.@libraryfuture http://bit.ly/qrcodeswebcastei

The larger Tech Context • How do QR Codes fit into a larger context of the technology landscape? • The concept of location and proximity as access points to data and engagement. • Leveraging smart phones • Utilizing phone cameras and interacting with images.@libraryfuture http://bit.ly/qrcodeswebcastei

Why QR Codes For Libraries? • Bring online information to the physical world • Extend the reach of print media • Bring in our mobile users • Bridge our traditional strengths with the next layer of technologies • Turn our library spaces into linkable surfaces@libraryfuture http://bit.ly/qrcodeswebcastei

@libraryfuture http://bit.ly/qrcodeswebcastei

QR Code to share a Spotify song by mail@libraryfuture http://bit.ly/qrcodeswebcastei

QR Code Projects • Contact info • Linking to library website & catalog • Hours and info • For events • For instruction • For reference • Qr codes linking to social network info – Twitter – Facebook • Location Based Services@libraryfuture http://bit.ly/qrcodeswebcastei

Tech elements of QR Codes@libraryfuture http://bit.ly/qrcodeswebcastei

http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_ Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011@libraryfuture http://bit.ly/qrcodeswebcastei

http://blog.lab42.com/scanapalooza-qr-codes@libraryfuture http://bit.ly/qrcodeswebcastei

Social tagging Hyperlink reality@libraryfuture http://bit.ly/qrcodeswebcastei

Inatweet tweet qr code – created with http://zeek.com/create-a-status-update-url-for-twitter/ Creates a Tweet with this text – “Joe M @libraryfuture says QR Codes are barcodes of customizable info & links scanned using smartphones”@libraryfuture http://bit.ly/qrcodeswebcastei

QR Code for this workshop http://bit.ly/qrcodeswebcastei@libraryfuture http://bit.ly/qrcodeswebcastei

“They are used to take a piece of information from a transitory media and put it in to your cell phone.” – Search Engine Land http://searchengineland.com/what-is-a-qr-code- and-why-do-you-need-one-27588@libraryfuture http://bit.ly/qrcodeswebcastei

http://bit.ly/eaZdIa CSI explains qr codes@libraryfuture http://bit.ly/qrcodeswebcastei

examples in the real world@libraryfuture 28 http://bit.ly/qrcodeswebcastei

Great for brochures@libraryfuture http://bit.ly/qrcodeswebcastei

http://mashable.com/2011/10/05/rooftop-qr-codes-google-maps/@libraryfuture http://bit.ly/qrcodeswebcastei

http://mashable.com/2011/10/05/skanz-qr- code/@libraryfuture http://bit.ly/qrcodeswebcastei

http://on.mash.to/dVucig@libraryfuture http://bit.ly/qrcodeswebcastei

http://bbc.co.uk/programmes@libraryfuture http://bit.ly/qrcodeswebcastei

http://www.google.com/help/maps/favoriteplaces/business/barcode.html@libraryfuture http://bit.ly/qrcodeswebcastei

@libraryfuture http://bit.ly/qrcodeswebcastei 39

Lupe Fiasco - Words I Never Said ft. Skylar Grey [Music Video] http://www.youtube.com/watch?v=22l1sf5JZD0&feature=youtu.be Featuring QR Codes@libraryfuture http://bit.ly/qrcodeswebcastei

Lupe Fiasco QR Code With Video by Red Laser http://qranywhere.blogspot.com/2011/02/lupe-fiasco-qr-code.html@libraryfuture http://bit.ly/qrcodeswebcastei

http://mashable.com/2011/07/2 3/creative-qr-codes/#209013- Magic-Hat-Brewing-Company@libraryfuture http://bit.ly/qrcodeswebcastei

“An experimental design from Patrick Donnelly, we love the witty, retro appeal.” http://mashable.com/2011/07/23/creative-qr- codes/#209079-PacMan@libraryfuture http://bit.ly/qrcodeswebcastei

http://mashable.com/2011/07/23/creative-qr-codes/#2091315-TIME@libraryfuture http://bit.ly/qrcodeswebcastei

5 Unique Uses for QR Codes By Dana Oshiro @SuzyPerplexus from http://mashable.com/2009/01/07/qr-codes/ SWAG and Self Branding: including barcode tattoos http://www.barcodefontsoftware.com/tattoo/@libraryfuture http://bit.ly/qrcodeswebcastei

• Geo-Based Reviews and Tours. Audio snippets attached to tourist sites. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/26/BU1LVQQOB.DTL • Tickets@libraryfuture http://bit.ly/qrcodeswebcastei

http://www.qrappingpaper.com/@libraryfuture http://bit.ly/qrcodeswebcastei

UNICEF QR Code donations www.youtube.com/watch?v=be_USIrnKlY&f@libraryfuture http://bit.ly/qrcodeswebcastei

“The QR codes access a website featuring 15 pieces of Picasso’s art, plus a link to buy tickets.” http://mashable.com/2011/02/10/qr-codes-picasso/ QR Codes to promote Picasso exhibit at Virginia Museum of Fine Arts@libraryfuture http://bit.ly/qrcodeswebcastei

http://www.net-security.org/malware_news.php?id=1859@libraryfuture http://bit.ly/qrcodeswebcastei

McDonald’s adds QR Codes with nutritional info http://www.trendhunter.com/trends/mcdonalds-qr-code-pulls-up-nutritional-info- on-camera-phones#!/photos/25940/1@libraryfuture http://bit.ly/qrcodeswebcastei

QR Codes for Mobile payments http://vimeo.com/26927655 Lower barriers to entry than NFC?@libraryfuture http://bit.ly/qrcodeswebcastei

NFC in museums@libraryfuture http://bit.ly/qrcodeswebcastei

http://www.youtube.com/watch?v=f3qv2dSXQXk&@libraryfuture http://bit.ly/qrcodeswebcastei

Loyalty programs + smart phones + QR Codes@libraryfuture http://bit.ly/qrcodeswebcastei

Un QR code végétal à Nancy http://www.lorrainenumerique.net/index.php/smalln ews/detail?newsId=8862 “A QR code plant in Nancy”@libraryfuture http://bit.ly/qrcodeswebcastei

An innovative fast casual restaurant business created by Flip Video founder and entrepreneur Jonathan Kaplan.“customers can create anorder for their grilledcheese from theircomputers or mobilephones and receive a QR Order Technology:code that they then bring THE MELT uses mobile technology that allows customers to remotely placeto a Melt location and a meal order from their computer or mobile phone and pick it up at anyscan at the counter” MELT location, always hot and ready, anytime. When ordered via the mobile application, the customer will receive a QR code on their smartphone that can be scanned at any restaurant location, allowing themhttp://allthingsd.com/20110829/theres-some- to pay through their phones, skip the line, and pick up their freshly madecheese-in-my-tech-jonathan-kaplans-the-melt-opens-its-doors/?mod=mailchimp order within minutes. http://themelt.com/melt_fact_sheet.pdf @libraryfuture http://bit.ly/qrcodeswebcastei

library examples@libraryfuture 67 http://bit.ly/qrcodeswebcastei

Leverage new technology to assist with the old@libraryfuture http://bit.ly/qrcodeswebcastei

Major strengths of QR Codes: • Mobile as portal = already in patrons’ hands • Enables a connection between digital & analog • Crosses media boundaries@libraryfuture http://bit.ly/qrcodeswebcastei

Strengths of QR Codes for Professionals@libraryfuture http://bit.ly/qrcodeswebcastei

Strengths of QR Codes for the Information Industry Tweetable: @libraryfuture Qr codes = an opp for libraries & publishers to connect the worlds of print/2D media & rich networked data@libraryfuture http://bit.ly/qrcodeswebcastei

Strengths of QR Codes for Libraries What value QR Codes hold for libraries@libraryfuture http://bit.ly/qrcodeswebcastei

Strengths of QR Codes for Publishers Expanded discovery for print & digital content Easy entrance into mobile platforms Exposure to mobile and digital natives@libraryfuture http://bit.ly/qrcodeswebcastei

@libraryfuture http://oedb.org/blogs/ilibrarian/2011/qr-code-comic-tutorial/ Comic by Gwyneth Jones aka The Daring Librarian Goog.le of sourcehttp://bit.ly/qrcodeswebcastei

Online Uses for Libraries databases contact info subject guides maps & directions Any digital object that you may wish to bridge to the mobile or physical environment@libraryfuture http://bit.ly/qrcodeswebcastei

QR Code Scavenger Hunts http://www.flickr.com/photos/clevercupcakes/3985603967/@libraryfuture http://bit.ly/qrcodeswebcastei

Location-Based Mashups The Boston Globe Trek http://www.boston.com/thingstodo/contests/SCVNGR_Globe_2010/@libraryfuture http://bit.ly/qrcodeswebcastei

Internet Librarian 2010@libraryfuture http://bit.ly/qrcodeswebcastei

Topeka’s Experiment@libraryfuture 83 http://bit.ly/qrcodeswebcastei

http://www.tscpl.org/bigread/comments/big_read_scavenger_hunt_with_qr_codes/@libraryfuture http://bit.ly/qrcodeswebcastei

www.slideshare.net/joseph.murphy/cil11-hhlib-whitechurch-qr-codes-and-libraries@libraryfuture http://bit.ly/qrcodeswebcastei

www.freetech4teachers.com/2011/04/qr-codes-in-classroom.html@libraryfuture http://bit.ly/qrcodeswebcastei

http://bit.ly/hOXCwU@libraryfuture http://bit.ly/qrcodeswebcastei

QR Code Generators@libraryfuture 90 http://bit.ly/qrcodeswebcastei

Where The Devil is@libraryfuture http://bit.ly/qrcodeswebcastei

QR Code Generators http://www.qrstuff.com/ http://delivr.com/qr-code-generator@libraryfuture http://bit.ly/qrcodeswebcastei

Example QR Code Generator http://qrcode.kaywa.com/@libraryfuture http://bit.ly/qrcodeswebcastei

QR Code Generators: Considerations@libraryfuture http://bit.ly/qrcodeswebcastei

QR Codes complement current technologies Image sharing Pinterest Twitter more@libraryfuture http://bit.ly/qrcodeswebcastei

http://mashable.com/2011/12/29/qr-code- fails/#402851-Red-Bull@libraryfuture http://bit.ly/qrcodeswebcastei

QR Codes to login to public computers http://mashable.com/2012/01/18/gmail-qr-code-login/@libraryfuture http://bit.ly/qrcodeswebcastei

QR Codes are Here to Stay, until … • QR Codes will be relevant as long as – There is a use for linking digital data from real world objects and surfaces (permanent). – There is an emphasis on image interaction through the camera (transitory).@libraryfuture http://bit.ly/qrcodeswebcastei

Main Point • QR Codes are the current dominant technology in the trend of transferring information based on proximity to a physical representation of digital information@libraryfuture http://bit.ly/qrcodeswebcastei

Thank You http://joemurphylibraryfuture.com libraryfuture@gmail.com Twitter: @libraryfuture www.linkedin.com/in/libraryfuture www.facebook.com/joemurphy3 Joe Murphy Technology Trend Spotter for Libraries@libraryfuture http://bit.ly/qrcodeswebcastei

http://www.scoop.it	26
http://pinterest.com	6
http://us-w1.rockmelt.com	1
https://twitter.com	1

Qr codes education institute webinar

by Joe Murphy Librarian

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