Pinterest for museums and libraries

Pinterest forMuseums & LibrariesJoe Murphy Produced by LearningTimes Twitter @libraryfuture

Screenshot example of the diverse uses of Pinterest on a public steam http://pinterest.com/all Twitter @libraryfuture

One way everyone’s favorite Geek girl, Felicia Day, uses Pinterest . Note the interactionand metrics, and the type of Pins.http://pinterest.com/feliciaday/favorite-places/ Twitter @libraryfuture

Experiment part 1: PinBoard for Professional projectsVisual sharing of targeted professional online content Twitter @libraryfuture

Experiment part 2: PinBoard for sharing news storiesSharing news info via its visual element with targeted audience Twitter @libraryfuture

Sharing text as image Twitter @libraryfuture

Sharing text as image. Creating image element when necessary. Twitter @libraryfuture

Text as Pin Twitter @libraryfuture

Content added to Pinterest bymobile users may contribute tothe visual narrative of yourinstitution’s space. Twitter @libraryfuture

Pinterest in Context of Larger Tech Trends• Uses, expands, and brings together the trends of visual sharing, peer discovery, mobile, sharing by images, self curation of digital content, social discovery and sharing. Twitter @libraryfuture

Why Pinterest is Important:We experience and consume so much visually and Pinterest gives us a way toshare and make note of goals, plans, experiences, desires, with images fromonline or from our own lives Twitter @libraryfuture

http://bit.ly/pinterestforinfoPinterest and Libraries:•Important because self and groupcuration of online content•Use to – •Bookmark resources • share images of books •Contributions from community •As a visual resource guide •Facilitate collaboration •As a teaching tool •Pin pics of staff - human element •Track metrics •Enhance existing social media projects Twitter @libraryfuture

Pinterest is perfect for sharing infographics as self contained visual data displays Tracing attribution must be possible on the pinned infographic as well as within the Pin’s metadatahttp://pinterest.com/pin/171981279490024885/ Twitter @libraryfuture

“Pinteresting Trend in Social Media”By http://www.monetate.com/http://mashable.com/2012/01/29/pinterest-retail-infographic/ Its huge growth, possible because it touches upon our human affinity for visual discovery and sharing, forces us to consider this tool. Twitter @libraryfuture

By http://www.monetate.com/ http://mashable.com/2012/01/29/pinterest-retail-infographic/http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/ http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/ http://siliconfilter.com/study-pinterest-now-drives-more-referral-traffic-than-twitter/ Twitter @libraryfuture

My Pinterest profile http://pinterest.com/joemurphy/Note the importance of an explanatory bio blurb,always attach social media links, and use a clear icon Twitter @libraryfuture

Pin view of a profile Twitter @libraryfuturehttp://pinterest.com/joemurphy/pins/

http://pinterest.com/bookexpoamerica/Brand example – BookExpo America Twitter @libraryfuture

Board example from BookExpo America. http://pinterest.com/bookexpoamerica/we-also-love-our-librarians/Appealing to an audience. Twitter @libraryfuture

http://pinterest.com/search/people/?q=librarySearch results for “library” on Pinterest reveals many already using it Twitter @libraryfuture

http://pinterest.com/gutmanlibrary/databases-of-buildings/Example board from one of those libraries.Great example of targeting one user group w/ singular info type Twitter @libraryfuture

http://pinterest.com/search/people/?q=museumSearch results for “Museum” on Pinterest. Filter to“People” search Twitter @libraryfuture

Brand example – Martha Stewart http://pinterest.com/MarthaStewart/Gives inside look and human element. Twitter @libraryfuture

Brand example: Alanis Morissette http://pinterest.com/morissette/Great example of using of curating resources about 1 subject Twitter @libraryfuture

http://pinterest.com/fordummies/Great content provider example Twitter @libraryfuture

Pin leads to store topurchase content http://www.dummies.com/store/product/Digital-Photography-For-Dummies- 7th-Edition.productCd-1118092031.html Twitter @libraryfuture

Pin leads to free info Twitter @libraryfuture

http://pinterest.com/fordummies/crafts-hobbies/Example collaborative board Twitter @libraryfuture

Directly educational Pinshttp://pinterest.com/fordummies/education-languages/ Twitter @libraryfuture

Elevator pitch - is ……an online pin board for gatheringand sharing images from webresources. It taps into new trends forcollections discovery. Pinterest logo was designed by Michael Deal and Juan Carlos Pagan Twitter @libraryfuture

Anatomy of a Pin Twitter @libraryfuture

Anatomy of a PinMeta data and more Twitter @libraryfuture

Elements of a Pinhttp://pinterest.com/pin/181832903675041257/ Twitter @libraryfuture

Anatomy of a PinBoard Twitter @libraryfuture

Anatomy of a PinBoard Choose a descriptive and catchy title and description Add board collaborators Easy to delete old content Twitter @libraryfuture

Mobile App Taking picture to add as PinWhat a user is liking Boards view Twitter @libraryfuture

Browsing from the mobile app Activity tab Twitter @libraryfuture

Mobile App and location Twitter @libraryfuture

Searching on PinterestFiltering Twitter @libraryfuture

How to: upload a new pin Twitter @libraryfuture

Twitter @libraryfuture

How to: Add a Pin Twitter @libraryfuture

“Pin It” browser Buttonhttp://pinterest.com/about/goodies/Work with IT to install on staff and public browsers. Assist users with adding the button toencourage pinning. Twitter @libraryfuture

http://pinterest.com/about/goodies/To maximize the Pinability of your site and content Twitter @libraryfuture

How to create boards Select a category for your board or seek input from your users Twitter @libraryfuture

Collaborate Boards Twitter @libraryfuture

Adding collaborators•Invite staff to co-populate boards.•Invite research groups•Open boards to classes•Host collaborativeboards around events•Invite contributors tohelp create subjectguides Twitter @libraryfuture

How to create an account Need an invite Associate with a Facebook account Twitter @libraryfuture

Spread the love,and create a community base By inviting members of your community to Pinterest, you are also creating an organic user base. Twitter @libraryfuture

Consider notification settings and work flows.Attach social media accounts.Make account visible to public search. Twitter @libraryfuture

Universal Project areas• Extending the reach of content• Promoting items• Making services visible• Marketing Twitter @libraryfuture

Use as professional staff• Not just institutional use – As individual service providers • Community managers for sub groups –For targeted audiences from singular specialist – As a research/current awareness tool – For staff visibility • promoting a human element Twitter @libraryfuture

Library Project Ideas• Collections: – Showcase new books – Highlight collections – Visual subject guides Twitter @libraryfuture

Library Project Ideas• Services: –Curate instruction resources –Facilitate collaboration –Teach as resource discovery tool –Teach proper citation and ethical use –Reference resources –Diagrams to commonly asked questions Twitter @libraryfuture

Museum Project Ideas• Promote exhibits• Provide additional information on exhibits• Make items accessible virtually• Collaborative exhibits• Extend research opportunities• Broaden reach of pieces Twitter @libraryfuture

Pinterest OptimizationInclude and image and its meta data on sites Twitter @libraryfuture

Use the Pin It Button Facilitate the Pinning of your content Twitter @libraryfuture

Meshing Pinterest with other techs Plays well with all image based social networks and technologies Twitter @libraryfuture

Guidelines and plans• To ensure a successful institutional project.• Elements: – Training – Marketing – Policies for content – Control to ensure copyright protected – Work flows – Partners Twitter @libraryfuture

Thank you Twitter @libraryfuture

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http://joemurphylibraryfuture.com	355
http://www.conseilsmarketing.com	274
http://pinterest.com	131
http://lonewolflibrarian.wordpress.com	73
http://maliciadigital.blogspot.com.ar	21
http://e-learning.hau.gr	16
http://scholasticpracticum.wordpress.com	15
https://twimg0-a.akamaihd.net	11
http://bibfolien.blogspot.de	9
https://si0.twimg.com	9
https://twitter.com	8
https://bbgroupb.syr.edu	7
https://blackboard.syr.edu	4
http://us-w1.rockmelt.com	3
http://www.thelibrarynews.com	2
http://maliciadigital.blogspot.com	2
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https://blackboard.wayne.edu	1
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Pinterest for museums and libraries

by Joe Murphy Librarian

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