Pinterest for libraries EI webcast

Pinterest for Libraries and Museums Education Institute Webcast Joe Murphy Twitter: @libraryfuture

http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012 Twitter: @libraryfuture

Twitter: @libraryfuture

We Will Start w/ a Comprehensive Overview• What - Basic introduction to Pinterest .• Why: Why of interest to academic libraries .• The ethical concerns and issues.• Brief introduction to technology and info context .• How - Ways libraries can best use Pinterest.• Best practices for using Pinterest. Twitter: @libraryfuture

Elevator pitch - is ……an online pin board for gatheringand sharing images from webresources. It taps into new trends forcollections discovery. Pinterest logo was designed by Michael Deal and Juan Carlos Pagan Twitter: @libraryfuture

Sharing text as image Twitter: @libraryfuture

Why Pinterest• Pinterest reflects the major trends of – self curation of online content – image engagement/sharing/visual and social search and discovery• Pinterest’s growth impacts online sharing• Good for targeting specific users with specific content Twitter: @libraryfuture

Pinterest for Libraries• The three main areas of utilizing Pinterest in academic libraries are: – Facilitate collaboration – Assist self curation – Create visual resource guides http://pinterest.com/pin/186758715767974119/ Twitter: @libraryfuture

Sharing text as image. Creating image element when necessary. Twitter: @libraryfuture

Text as Pin Twitter: @libraryfuture

Why Pinterest is Important:We experience and consume so much visually and Pinterest gives us a way toshare and make note of goals, plans, experiences, desires, with images fromonline or from our own lives Twitter: @libraryfuture

Easy to Pin Videos from YouTube & Vimeo Twitter: @libraryfuture

General Areas of Usage• add a visual element to your online and print resources• open your services up to diverse virtual clients• expand community engagement• leverage Pinterest as an expansive tool Twitter: @libraryfuture

Pinterest’s Popularityhttp://articles.cnn.com/2012-04-06/tech/tech_social-media_pinterest-third-social-network_1_social-networking-facebook-and-twitter-social-media?_s=PM:TECH Twitter: @libraryfuture

“Pinteresting Trend in Social Media”By http://www.monetate.com/http://mashable.com/2012/01/29/pinterest-retail-infographic/ Its huge growth, possible because it touches upon our human affinity for visual discovery and sharing, forces us to consider this tool. Twitter: @libraryfuture

http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/ http://siliconfilter.com/study-pinterest-now-drives-more-referral-traffic-than-twitter/ Twitter: @libraryfuture

http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/ Twitter: @libraryfuture

Copycats Twitter: @libraryfuture

http://montage.cloudapp.net/edit/?topic=libraries Twitter: @libraryfuture

PostWire combines elements of Flipboard, Pinterest, & cloud sharing “collect and share videos, photos, web links and documents on a private page you create for each client” http://www.postwire.com/ To “connect with their clients in a more visual, interactive way” http://www.visiblegains.com/about Twitter: @libraryfuture Libraries might use to create multifaceted landing pages for user-specific resources

http://springpad.com/#!/ Twitter: @libraryfuture

http://manteresting.com/ Twitter: @libraryfuture

Why people like Pinterest and How They Use itScreenshot example of the diverse uses of Pinterest on a public steam http://pinterest.com/all Twitter: @libraryfuture

To understand Pinterest – look at this example http://pinterest.com/georgetakei/ Twitter: @libraryfuture

One way everyone’s favorite Geek girl, Felicia Day, uses Pinterest . Note the interactionand metrics, and the type of Pins.http://pinterest.com/feliciaday/favorite-places/ Twitter: @libraryfuture

http://pinterest.com/bookexpoamerica/Brand example – BookExpo America Twitter: @libraryfuture

http://pinterest.com/gutmanlibrary/databases-of-buildings/Example board from one of those libraries.Great example of targeting one user group w/ singular info type Twitter: @libraryfuture

Brand example – Martha Stewart http://pinterest.com/MarthaStewart/Gives inside look and human element. Twitter: @libraryfuture

Brand example: Alanis Morissette http://pinterest.com/morissette/Great example of using of curating resources about 1 subject Twitter: @libraryfuture

http://pinterest.com/fordummies/Great content provider example Twitter: @libraryfuture

Pin leads to store topurchase content http://www.dummies.com/store/product/Digital-Photography-For-Dummies- 7th-Edition.productCd-1118092031.html Twitter: @libraryfuture

Pin leads to free info Twitter: @libraryfuture

Directly educational Pinshttp://pinterest.com/fordummies/education-languages/ Twitter: @libraryfuture

Experiment part 1: PinBoard for Professional projectsVisual sharing of targeted professional online content Twitter: @libraryfuture

Pinterest for targeting an audience Twitter: @libraryfuture

Experiment part 2: PinBoard for sharing news storiesSharing news info via its visual element with targeted audience Twitter: @libraryfuture

Basic how to use it Twitter: @libraryfuture

How to: upload a new pin Twitter: @libraryfuture

Twitter: @libraryfuture

How to: Add a Pin Twitter: @libraryfuture

How to create boards Select a category for your board or seek input from your users Twitter: @libraryfuture

Anatomy of a Pin Twitter: @libraryfuture

Anatomy of a PinMeta data and more Twitter: @libraryfuture

Elements of a Pinhttp://pinterest.com/pin/181832903675041257/ Twitter: @libraryfuture

Anatomy of a PinBoard Twitter: @libraryfuture

Anatomy of a PinBoard Choose a descriptive and catchy title and description Add board collaborators Easy to delete old content Twitter: @libraryfuture

Collaborate Boards Twitter: @libraryfuture

Adding collaborators•Invite staff to co-populate boards.•Invite research groups•Open boards to classes•Host collaborativeboards around events•Invite contributors tohelp create subjectguides Twitter: @libraryfuture

Inviting to collaborative Pinboards Twitter: @libraryfuture

Ethics of Pinterest • How does Copyright• Concerns come into play with• Considerations Pinterest?• Worries • What can libraries Pin• Solutions • How to protect intellectual property on Pinterest http://www.flickr.com/photos/mikeblogs/3020135683/ Twitter: @libraryfuture

Why Libraries are interested• Implications for information usage: content sharing, service enhancements, and opportunities for collaboration and marketing• Pinterest works with several areas of interest to academic libraries: content discovery and sharing, collaboration, and sharing.• Applications and impacts on various steps in the research process an research services. Twitter: @libraryfuture

Trends & Information Contexts• Pinterest succeeds at the juncture of the major online and content trends of: – self curation – image engagement and sharing – visual search/discovery – and social discovery• Holds implications for the way we find, share, and use online resources Twitter: @libraryfuture

http://bit.ly/pinterestforinfoPinterest and Libraries:•Important because self and groupcuration of online content•Use to – •Bookmark resources • share images of books •Contributions from community •As a visual resource guide •Facilitate collaboration •As a teaching tool •Pin pics of staff - human element •Track metrics •Enhance existing social media projects Twitter: @libraryfuture

Areas of Usage by Libraries• add a visual element to your online and print resources• open your services up to diverse virtual clients• expand community engagement• leverage Pinterest as an expansive tool Twitter: @libraryfuture

Ethics of Pinterest Twitter: @libraryfuture

One widely shared perspective on Pinterest’s ethical dilemmas“From a legal perspective, my concern was for my own potential liability. From an artist’sperspective, my concern was that I was arguably engaging in activity that ismorally, ethically and professionally wrong.” - http://ddkportraits.com/2012/02/why-i-tearfully-deleted-my-pinterest-inspiration-boards/ I suggest reading this, and Pinterest’s updated Terms of use Twitter: @libraryfuture

http://poesygalore.blogspot.com/2012/03/on-pinterest-and-why-i-tearfully.html One librarian’s response – Emily Lloyd “…something less like Napster and more like del.icio.us: a place to store neat things I dont want to forget.” “When I used del.icio.us, Id post a link to an image I wanted to remember. On Pinterest, Ive posted images with links underneath them. They feel like such similar acts, to be so different!” Twitter: @libraryfuture

http://www.stuckincustoms.com/2012/02/13/why-photographers-should-stop-complaining-about-copyright-and-embrace-pinterest/ Twitter: @libraryfuture

Gonzalo E. Mon points out in this Mashable article that: -Pinterest does not own the content you Pin. -Pinning content does grant Pinterest some rights to use of that content (similar to Facebook’s). -“No, You Can’t Just Post Other People’s Stuff” -Confirm that licenses include permission to Pin. -“also be careful before you post any content that includes celebrity images or third party trademarks.” -“If your legal department would advise you not to post something on the website, you probably shouldn’thttp://mashable.com/2012/03/21/pinterest-copyright-legal-issues/ pin it to your company’s pinboard, either.” One solution – only in that which you own. Reasonable approach. Twitter: @libraryfuture

Where the difference may lie – “Both Twitter and Facebook encourage sharing personal experiences and photos rather than content created by someone else, says Deborah Sweeney, intellectual property lawyer and CEO of MyCorporation.” “According to Pinterests Terms of Use, however, its my responsibility to get General Foods Internationals permission prior to posting anything involving its trademark.” “Pinterest Places Copyright Responsibility on Users” Tip: “check with your product photographer that you own all rights to the images and that repinning would be an accepted use, since you may have only paid for the images to be used on your own website.”http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html Twitter: @libraryfuture

Pinterest’s Copyright & Trademark page http://pinterest.com/about/copyright/ Twitter: @libraryfuture

http://carterlawaz.com/2012/03/copyright-infringement-on-pinterest/“A copyright holder has the exclusive rights to make copies and distribute their work. Pinningappears to be making a copy of an original work, and if you dont own or have permission to pinthe work, you might be at risk of being accused of copyright infringement.” Twitter: @libraryfuture

http://techcrunch.com/2012/03/24/pinterest-terms-api-copyrigh/New Terms of Service:•Pinterest does not have rights to sell you content.• noncommercial use only•Easier to report copyright abuses Twitter: @libraryfuture

You agree not to post User Content that: •infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; •contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships; or http://pinterest.com/about/use/http://pinterest.com/about/terms/Copyright Policy“Pinterest has adopted and implemented thePinterest Copyright Policy in accordance withthe Digital Millennium Copyright Act. For moreinformation, please read our Copyright Policy.” Twitter: @libraryfuture

Good advice form Erin Dali: “The bottom line is, there is copyright confusion when it comes to Pinterest, but that shouldn’t stop us from using the site. What can we do? We can pin smart and pin safe.”http://yalsa.ala.org/blog/2012/03/29/pinterest-copyright-concerns/Author’s 6 tips for smarter, safer, pinning (paraphrased):•Pin your own content with the intent to share.•Pin images when creators have attached a “Pin Me” button. They are inviting you to share aswell.•Pin original posts and include links with your pins. “Attribution does not necessarily makecopies legal under fair use, but it is always a good idea to give credit to creators.”•Pin things licensed with Creative Commons licenses.•Confirm if pinning specific content falls under Fair Use.•When in doubt – ask the content creator. Twitter: @libraryfuture

Pin Etiquette Guidelines:• Credit Your Sources: Pins arethe most useful when theyhave links back to the originalsource. If you notice that a pinis not sourced correctly, leavea comment so the originalpinner can update the source.Finding the original source isalways preferable to asecondary source such asImage Search or a blog entry. http://pinterest.com/about/etiquette/ Twitter: @libraryfuture

Uses of Pinterest Twitter: @libraryfuture

Use Pinterest in an Academic Library Environment for -• Providing targeted resources• Featuring collections and items• Connecting with researchers• Collaborative resource guides• Highlighting services and Outreach• Visual link collections• Teaching and learning Twitter: @libraryfuture

General Project areas• Extending the reach of content• Promoting items• Making services visible• Marketing Twitter: @libraryfuture

Use as professional staff• Not just institutional use – As individual service providers • Community managers for sub groups –For targeted audiences from singular specialist – As a research/current awareness tool – For staff visibility • promoting a human element Twitter: @libraryfuture

Library Project Ideas• Collections: – Showcase new books – Highlight collections – Visual subject guides Twitter: @libraryfuture

Library Project Ideas• Services: –Curate instruction resources –Facilitate collaboration –Teach as resource discovery tool –Teach proper citation and ethical use –Reference resources –Diagrams to commonly asked questions Twitter: @libraryfuture

More Project Ideas• Promote exhibits• Provide additional information on exhibits• Make items accessible virtually• Collaborative exhibits• Extend research opportunities• Broaden reach of pieces Twitter: @libraryfuture

Providing Targeted Resources w/ Pinterest• Pin discipline specific resources• Subject liaison activities – Target researchers & students with @ mentions – Embed Pins on subject pages• One on one • Pin links to a researcher/student about her subject area through a collaborative board or through at mentions Twitter: @libraryfuture

Subject Resources• Pin images about specialized subject fields from:• the library website• online resources beyond library subscriptions• Online Journals• eBook and bibliographic records• Amazon• your established subject guides• Blogs• news stories• even other Pinterest relevant accounts Twitter: @libraryfuture

Subject & Departmental Liaison• Target researchers and students with @ mentions• Embed Pins on subject pages and pages for specific departments Twitter: @libraryfuture

Pin to Targeted Researchers• Supply links to a researcher/student about her subject area through a collaborative board, or through at replies Twitter: @libraryfuture

Featuring Collections• New Books• Print• eBooks• Specific book types with high visual appeal Twitter: @libraryfuture

Connecting with Researchers• Feedback• Conversations• Answer / Post / Mention Twitter: @libraryfuture

Collect Feedback with Pinterest• Ask that patrons use the comments to give feedback about: – To item or subject pinned – A general question or topic• General open ended feedback Twitter: @libraryfuture

Conversations and Interactions• Conversations in comments – about topic or research questions or research assignments• reply to questions posted as comments on Pins• post comments on users’ Pins injecting library help• @ mention users and ask if that resource helps etc Twitter: @libraryfuture

Use Collaborative Boards for - Collaborative Resource Guides• Classes and class projects• Departments you serve• Course assignments• Book or advanced reading clubs• Laboratories• Library Staff: Pin office projects• Other user groups: dept heads, library supporters, frequent visitors Twitter: @libraryfuture

Highlighting Services and Outreach• Marketing services• Pinterest as Service• Humanizing librarians• Marketing events with Pinterest• Reference service through Pinterest Twitter: @libraryfuture

Pinterest as Service Twitter: @libraryfuture

Pin Your Community• Pin things from your library’s community: – Pin campus news – Pin departmental news – Pin news related to the disciplines served by your library – Pin news of awards won by your constituency – Pin local news events – always of interest – Pin pictures or works of new students and staff Twitter: @libraryfuture

Marketing Events• Pin movie posters to advertise movie events• Book covers of authors coming to speak and of professors giving special lectures Twitter: @libraryfuture

Reference Through Pinterest• Use Pinterest directly as a virtual reference – Provide reactive and proactive answer service – Pin answers to FAQs – Respond to information needs through Pinterest as platform• Share commonly used reference sources – Create a Pin Board including Pins from major works of a quick access reference desk collection Twitter: @libraryfuture

Visual Link Collections• Complement subject guides with Pin boards – Mirror existing guides with Pin boards – Create guides anew as Pin boards• Complement Delicious bookmarks with Pin boards – Create Pin boards with Pins from each Delicious bookmark – Create a visual bookmarking service with Pin boards Twitter: @libraryfuture

Pinterest is perfect for sharing infographics as self contained visual data displays Tracing attribution must be possible on the pinned infographic as well as within the Pin’s metadatahttp://pinterest.com/pin/171981279490024885/ Twitter: @libraryfuture

Teaching and Learning• Orientation: introducing the library w/ Pins – Pin pictures of the library – Post Pins about basic services and operations (copies, checking out, accounts, printing, answers, getting access) – Pin videos introducing the library and specific library services – Feature orientation Pin boards prominently on your profile – Librarians introduce themselves in a “Meet Your Librarians” board Twitter: @libraryfuture

Teaching with Pinterest– Create a Pin board to complement online tutorials– Board to supplement class handouts– Pin instructional videos– Pin explanatory screen shots of search techniques– Associate images with online instructional materials to facilitate their being Pinned Twitter: @libraryfuture

Best Practices Twitter: @libraryfuture

Best Practices for Pinterest Accounts• Element of: – Pinterest Accounts – Boards – Pins• Customizing, arranging, categorizing boards• Best Practices for Pinning• Connecting• Work flows Twitter: @libraryfuture

Creating and Elements of Accounts• Account for library: why and when, considerations and strategies• Profile elements: – icon – Name – Location – Social media – Outside link• Boards – Default – Custom – Arrange / rearrange – Add categories to boards Twitter: @libraryfuture

How to create an account Need an invite Associate with a Facebook account Twitter: @libraryfuture

Spread the love,and create a community base By inviting members of your community to Pinterest, you are also creating an organic user base. Twitter: @libraryfuture

Consider notification settings and work flows.Attach social media accounts.Make account visible to public search. Twitter: @libraryfuture

Best Practices for Pinning• Timing – How often to Pin• Revisiting credit• To Tweet? Or to Facebook? Twitter: @libraryfuture

Work Flows Considerations for official use of Pinterest• Who will Pin• Who has access• Partnering internally• Further Considerations and Quality Control Twitter: @libraryfuture

More Opportunities Twitter: @libraryfuture

Other Actions, Issues, & Opportunities• Pinterest Optimization• Pinterest Buttons• Location and mobile• Search• Web and Social media Mash ups• Metrics• Skills• Information literacy Twitter: @libraryfuture

Pinterest Optimization• Optimizing online resources and pages for Pinterest• To extend their reach• Add pin-able images to … everything• Optimizing images for Pinterest• Meta data Twitter: @libraryfuture

Pinterest OptimizationInclude and image and its meta data on sites Twitter: @libraryfuture

Pinterest Buttons• Pin It button• Follow button• Pin It bookmarklet Twitter: @libraryfuture

http://pinterest.com/about/goodies/http://mashable.com/2012/04/23/facebook-now-has-901-million-users/ Twitter: @libraryfuture

http://pinterest.com/about/goodies/ Twitter: @libraryfuture

Mobile App Taking picture to add as PinWhat a user is liking Boards view Twitter: @libraryfuture

Browsing from the mobile app Activity tab Twitter: @libraryfuture

Mobile App and location Twitter: @libraryfuture

Content added to Pinterest bymobile users may contribute tothe visual narrative of yourinstitution’s space. Twitter: @libraryfuture

Searching on PinterestFiltering Twitter: @libraryfuture

Pinterest Mash ups• Twitter – Pin to• Facebook – Connect – Pin to• Instagram – Pin from• QR Codes – Pin and link• Tumblr – Pin from• Flickr – Pin from Twitter: @libraryfuture

Flickr add Share to Pinterest feature To protect proper attribution, not just for convenience. Also helps flickr stay relevant This could be a good way to streamline your Flickr and Pinterest projects Twitter: @libraryfuture

Meshing Pinterest with other techs Plays well with all image based social networks and technologies Twitter: @libraryfuture

Pin From your Social Media Content Twitter: @libraryfuture

QR Codes and Pinterest• Pin your library’s QR Codes• Create QR Codes that link to your Pin boards – Post in library – Online – In marketing Twitter: @libraryfuture

Third Party Tools http://pinterest.com/pin/98727416801573228http://www.pinaquote.com/ Twitter: @libraryfuture

Quality Control• Links – Making sure they lead where they should – Changing where they point to – Updating• Authority: Credit, permission,• Metadata – Description – Tags – Board info Twitter: @libraryfuture

Guidelines and plans• To ensure a successful institutional project.• Elements: – Training – Marketing – Policies for content – Control to ensure copyright protected – Work flows – Partners Twitter: @libraryfuture

Metrics Twitter: @libraryfuture

More Metrics • Likes • Repins • Click throughs • Comments Twitter: @libraryfuture

Pinterest Analytics Dashboard Track Pin performance and schedule Pinshttp://mashable.com/2012/04/04/pinerly-pinterest-analytics-dashboard/#5706713-Coming-Soon Created by Pinerly http://pandodaily.com/2012/05/28/meet-pinerly-the-buddy-media-of-pinterest/ Twitter: @libraryfuture

Pinterest Skills for Librarians• Know how to use it• How it is used – Familiar with the experience• How to Twitter: @libraryfuture

Skills to teach• Skills to leverage Pinterest in academic settings: teaching, research, service.• Assist researchers and students with skills applying Pinterest to their continued academic success.• Help patrons use Pinterest effectively and ethically Twitter: @libraryfuture

Information Literacy & Pinterest• Address ethical use of visual information through proper applications and considerations, and for teaching and expanding information literacy skills as this tool relates to information engagement.• How Pinterest fits into each IL Standard• New considerations for IL from Pinterest – A (nother) reevaluation Info Lit Twitter: @libraryfuture

Future• The Future of Pinterest is – – Growth for rest of year – Deeper integration with more content – Nearer to resolutions of some copyright concerns• Future of libraries and Pinterest – More understanding of how to protect and manage copyright – More Pinterest friendly websites and resources – Work with publishers in understanding and making resources Pinterest friendly• More or our end users will be Pinterest users. The acceptance of sharing will continue to grow. Visual emphasis on guides and discovery will deepen.• The general concepts of Pinterest will continue to lay foundations for resource sharing Twitter: @libraryfuture

Pinterest Newsletter Moves from Self Curation to Curating for youbased on your activity Twitter: @libraryfuture

Pin TogetherLearn Together Technology Trend Spotter for Libraries Twitter: @libraryfuture libraryfuture@gmail.com www.linkedin.com/in/libraryfuture http://joemurphylibraryfuture.com Twitter: @libraryfuture

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Pinterest for libraries EI webcast

by Joe Murphy Librarian on Jun 19, 2012

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Pinterest for libraries EI webcast Presentation Transcript