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Pinterest for academic libraries webcast Murphy acrl


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My webcast "Pinterest for Academic Libraries" hosted by the Association of College Research Libraries (ACRL). 9/18/12

My webcast "Pinterest for Academic Libraries" hosted by the Association of College Research Libraries (ACRL). 9/18/12

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  • Pinterest growth
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    • 1. Pinterest & Academia Joe Murphy Association of College &Research Libraries Webcast Twitter: @libraryfuture
    • 2. • Pinterest shifts the narrative of discovery & visual curation• Pinterest has impact: – is popular – drives traffic – Affects concepts of access and services.• Fits into the larger tech landscape: this is the year of the image. Twitter: @libraryfuture
    • 3. Twitter: @libraryfuture
    • 4. Elevator pitch - is ……an online pin board for gatheringand sharing images from webresources. It taps into new trends forcollections discovery. Pinterest logo was designed by Michael Deal and Juan Carlos Pagan Twitter: @libraryfuture
    • 5. Why Pinterest• Pinterest reflects the major trends of – self curation of online content – image engagement/sharing/visual and social search & discovery• Pinterest’s growth impacts online sharing• Match targeted users with specific content. Twitter: @libraryfuture
    • 6. Pinterest for Libraries• Main use areas for academic libraries: – Facilitate collaboration – Assist self curation – Create visual resource guides Twitter: @libraryfuture
    • 7. No longer by invitation only Barriers diminish Means it is now ok to expect more end users to engage & drive projects through Pinterest. Invite your patrons/customers. Build collaborative boards. Twitter: @libraryfuture
    • 8. Easy to Pin VideosPin instructional videos, interviews, and tutorials Twitter: @libraryfuture
    • 9. Pinterest Apps Twitter: @libraryfuture
    • 10. iPhone App Twitter: @libraryfuture
    • 11. New iPad App•Built specifically forthe tablet•Built in browser for inapp experience• Allows Pinners to “goout into the world,” i.e.Pin and do. Twitter: @libraryfuture
    • 12. Twitter: @libraryfuture
    • 13. Popularity Created by ignite via Twitter: @libraryfuture
    • 14. Unique Visitors to Pinterest Twitter: @libraryfuture
    • 15. Who, according to Pew, is using Pinterest? Twitter: @libraryfuture
    • 16. Women are more likely to use Pinterest Method: National phone survey of 1,005 18+ adults during August, 2012 including 799 internet users.“Photos and Videos as Social Currency Online,” Pew Internet & American Life Project. By Lee Rainie, Joanna Brenner, Kristen Purcell, Sep 13, 2012. Twitter: @libraryfuture
    • 17. Pew also explored wider online curation41% curate photos and videos that theyfind onlineA look into the growth of onlinecuration and the infusion of image-sharing trend elements Twitter: @libraryfuture
    • 18. Gender & this social mediaCreated by ignite via Twitter: @libraryfuture
    • 19. Via created by Pingdom Twitter: @libraryfuture
    • 20. Pinterest User demographics Twitter: @libraryfuture
    • 21. Twitter: @libraryfuture
    • 22. Results from Bing’s Facebook picture search featureappear “Pinterest-like”From “Bing adds search for Facebook’s 300 million new daily photos” by John Koetsier forVenturebeat Twitter: @libraryfuture
    • 23. UNICEF CampaignUses the “what I want” focus of the platform to bring a cause to light. Twitter: @libraryfuture
    • 24. Campaign example Twitter: @libraryfuture
    • 25. Twitter: @libraryfuture
    • 26. Video sharing site Dailymotion has Pinterest feel Twitter: @libraryfuture
    • 27. Promote libraries Twitter: @libraryfuture
    • 28. example – BookExpo America Twitter: @libraryfuture
    • 29. board from one of those libraries.Great example of targeting one user group w/ singular info type Twitter: @libraryfuture
    • 30. content provider example Twitter: @libraryfuture
    • 31. Pin leads to store topurchase content 7th-Edition.productCd-1118092031.html Twitter: @libraryfuture
    • 32. Pin leads to free info Twitter: @libraryfuture
    • 33. Directly educational Pins Twitter: @libraryfuture
    • 34. Pinterest for targeting an audience Twitter: @libraryfuture
    • 35. PinBoard for sharing news storiesSharing news info via its visual element with targeted audience Twitter: @libraryfuture
    • 36. How toSelect a categoryfor your boardsor seek inputfrom yourfollowers Twitter: @libraryfuture
    • 37. Anatomy of a PinMeta data and more Twitter: @libraryfuture
    • 38. Anatomy of a PinBoard Choose a descriptive and catchy title and description Add board collaborators Easy to delete old content Twitter: @libraryfuture
    • 39. Collaborate Boards Adding collaborators •Invite staff to co- populate boards. •Make it a community endeavor. •Invite research groups •So resource guides include their expertise •Open boards to classes •Host collaborative boards around events Twitter: @libraryfuture
    • 40. Accepting Invitations to collaborative PinboardsJoin to enter a larger community Twitter: @libraryfuture
    • 41. Libraries are interested in Pinterest because...• Pinterest holds implications for information usage: content sharing, service enhancements, and opportunities for collaboration and marketing.• Pinterest succeeds in several areas of interest to academic libraries: content discovery and sharing, collaboration, and sharing.• Applications and impacts on various steps in the research process an research services. Twitter: @libraryfuture
    • 42. Trends & Information Contexts• Pinterest works at the juncture of the major online and content trends of: – self curation – image engagement and sharing – visual search/discovery – and social discovery• Impacts the ways we find, share, and use online resources. Twitter: @libraryfuture
    • 43. What I thought about Pinterest last year - Pinterest and Libraries: •Important because self and group curation of online content •Use to – •Bookmark resources • share images of books •Contributions from community •As a visual resource guide •Facilitate collaboration •As a teaching tool •Pin pics of staff - human element •Track metrics •Enhance existing social media projects Twitter: @libraryfuture
    • 44. Pinterest Tips Twitter: @libraryfuture
    • 45. Pictures tell a story Tell your library’s story Twitter: @libraryfuture Discovered via
    • 46. Harness power of collaborative boardsEvery single one of QUT Library Creative Industries’ boards are collaborative Twitter: @libraryfuture
    • 47. Pinterest Image OptimizationPinned from by Beverly Public Library via Tom Treanor Twitter: @libraryfuture
    • 48. Plan for Pinterest & SEOCreated by Dreamsystemsmedia.com Twitter: @libraryfuture
    • 49. Pinterest sends email notifications for new boards:engage your patrons’ new boards, have boards ready tobe engaged by your followers Twitter: @libraryfuture
    • 50. Track (un)followersInform an understanding ofaudience and projectanalysis @libraryfuture Twitter:
    • 51. pinwordsHave a written message? Pin text as well. Twitter: @libraryfuture
    • 52. More Tips• Click pins before repinning and click on your own pins to ensure they lead where you want to point people.• Consider what each pin says about your institution. You’re creating an image alongside your story.• All pins should be fun or helpful , or both.• Create a Pin board that tells your unique story which sets up your value amongst your community. Twitter: @libraryfuture
    • 53. Repins dominate. So be repinable Via Twitter: @libraryfuture
    • 54. Ethics of Pinterest The concerns, considerations, worries , and solutions • How Copyright comes into play with Pinterest • What can safely libraries Pin • How to protect intellectual property on Pinterest Without major challenges or court rulings, Pinterest copyright worries may be dying down Twitter: @libraryfuture
    • 55. Flickr add Share to Pinterest feature To protect proper attribution, not just for convenience. Also helps flickr stay relevant This could be a good way to streamline your Flickr and Pinterest projects Twitter: @libraryfuture
    • 56. Ethics of Pinterest One widely shared perspective on Pinterest’s ethical dilemmas“From a legal perspective, my concern was for my own potential liability. From an artist’sperspective, my concern was that I was arguably engaging in activity that is morally,ethically and professionally wrong.” - I suggest reading this, and Pinterest’s updated Terms of use Twitter: @libraryfuture
    • 57. One librarian’s response – Emily Lloyd “…something less like Napster and more like a place to store neat things I dont want to forget.” “When I used, Id post a link to an image I wanted to remember. On Pinterest, Ive posted images with links underneath them. They feel like such similar acts, to be so different!” Twitter: @libraryfuture
    • 58. Twitter: @libraryfuture
    • 59. Gonzalo E. Mon points out in this Mashable article that: -Pinterest does not own the content you Pin. -Pinning content does grant Pinterest some rights to use of that content (similar to Facebook’s). -“No, You Can’t Just Post Other People’s Stuff” -Confirm that licenses include permission to Pin. -“also be careful before you post any content that includes celebrity images or third party trademarks.” -“If your legal department would advise you not to post something on the website, you probably shouldn’t pin it to your company’s pinboard, either.” One solution – only in that which you own. Reasonable approach. Twitter: @libraryfuture
    • 60. Where the difference may lie – “Both Twitter and Facebook encourage sharing personal experiences and photos rather than content created by someone else, says Deborah Sweeney, intellectual property lawyer and CEO of MyCorporation.” “According to Pinterests Terms of Use, however, its my responsibility to get General Foods Internationals permission prior to posting anything involving its trademark.” “Pinterest Places Copyright Responsibility on Users” Tip: “check with your product photographer that you own all rights to the images and that repinning would be an accepted use, since you may have only paid for the images to be used on your own website.” Twitter: @libraryfuture
    • 61. Pinterest’s Copyright & Trademark page Twitter: @libraryfuture
    • 62.“A copyright holder has the exclusive rights to make copies and distribute their work. Pinningappears to be making a copy of an original work, and if you dont own or have permission to pinthe work, you might be at risk of being accused of copyright infringement.” Twitter: @libraryfuture
    • 63. Terms of Service:•Pinterest does not have rights to sell you content.• noncommercial use only•Easier to report copyright abuses Twitter: @libraryfuture
    • 64. You agree not to post User Content that: •infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; •contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships; or Policy“Pinterest has adopted and implemented thePinterest Copyright Policy in accordance withthe Digital Millennium Copyright Act. For moreinformation, please read our Copyright Policy.” Twitter: @libraryfuture
    • 65. Good advice form Erin Dali: “The bottom line is, there is copyright confusion when it comes to Pinterest, but that shouldn’t stop us from using the site. What can we do? We can pin smart and pin safe.”’s 6 tips for smarter, safer, pinning (paraphrased):•Pin your own content with the intent to share.•Pin images when creators have attached a “Pin Me” button. They are inviting you to share aswell.•Pin original posts and include links with your pins. “Attribution does not necessarily makecopies legal under fair use, but it is always a good idea to give credit to creators.”•Pin things licensed with Creative Commons licenses.•Confirm if pinning specific content falls under Fair Use.•When in doubt – ask the content creator. Twitter: @libraryfuture
    • 66. Pin Etiquette Guidelines:• Credit Your Sources: Pins arethe most useful when theyhave links back to the originalsource. If you notice that a pinis not sourced correctly, leavea comment so the originalpinner can update the source.Finding the original source isalways preferable to asecondary source such asImage Search or a blog entry. Twitter: @libraryfuture
    • 67. Answer –Craft a Policy for protecting Intellectual property Twitter: @libraryfuture
    • 68. Use Pinterest in an Academic Library Environment for -• Providing targeted resources• Featuring collections and items• Connecting with researchers• Collaborative resource guides• Highlighting services and Outreach• Visual link collections• Teaching and learning Twitter: @libraryfuture
    • 69. Use as professional staff• Not just institutional use – As individual service providers • Community managers for sub groups –For targeted audiences from singular specialist – As a research/current awareness tool – For staff visibility • promoting a human element Twitter: @libraryfuture
    • 70. Library Project Ideas• Services: –Curate instruction resources –Facilitate collaboration –Teach as resource discovery tool –Teach proper citation and ethical use –Reference resources –Diagrams to commonly asked questions Twitter: @libraryfuture
    • 71. More Project Ideas• Promote exhibits• Provide additional information on exhibits• Make items accessible virtually• Collaborative exhibits• Extend research opportunities• Broaden reach of pieces Twitter: @libraryfuture
    • 72. Providing Targeted Resources w/ Pinterest• Pin discipline specific resources• Subject liaison activities – Target researchers & students with @ mentions – Embed Pins on subject pages• One on one • Pin links to a researcher/student about her subject area through a collaborative board or through at mentions Twitter: @libraryfuture
    • 73. Subject Resources• Pin images about specialized subject fields from:• the library website• online resources beyond library subscriptions• Online Journals• eBook and bibliographic records• Amazon• your established subject guides• Blogs• news stories• even other Pinterest relevant accounts Twitter: @libraryfuture
    • 74. Subject & Departmental Liaison • Target researchers and students with @ mentions • Embed Pins on subject pages and pages for specific departments Pin to Targeted Researchers• Supply links to a researcher/student about her subject area through a collaborative board, or through at replies Twitter: @libraryfuture
    • 75. Collect Feedback with Pinterest• Ask that patrons use the comments to give feedback about: – To item or subject pinned – A general question or topic• General open ended feedback Twitter: @libraryfuture
    • 76. Conversations and Interactions• Conversations in comments: about topic or research questions or research assignments• reply to questions posted as comments on Pins• post comments on users’ Pins injecting library help• @ mention users and ask if that resource helps etc Connecting with Researchers• Feedback• Conversations• Answer / Post / Mention Twitter: @libraryfuture
    • 77. Use Collaborative Boards for - Collaborative Resource Guides• Classes and class projects• Departments you serve• Course assignments• Book or advanced reading clubs• Laboratories• Library Staff: Pin office projects• Other user groups: dept heads, library supporters, frequent visitors Twitter: @libraryfuture
    • 78. Highlighting Services and Outreach• Marketing services• Pinterest as Service• Humanizing librarians• Marketing events with Pinterest• Reference service through Pinterest Twitter: @libraryfuture
    • 79. Keep in mind• Pinterest retains users with 2-3 times the efficiently of Twitter when it started out.• Pins come from everywhere, the most popular source of pins only represents 3% of total pins.• The huge amount of re-pins demonstrates Pinterest’s virality. At a similar time in Twitter’s history, only about 1.4% of tweets were retweets. Here is power for starting conversations. Twitter: @libraryfuture
    • 80. Pin Your Community• Pin things from your library’s community: – Pin campus news – Pin departmental news – Pin news related to the disciplines served by your library – Pin news of awards won by your constituency – Pin local news events – always of interest – Pin pictures or works of new students and staff Twitter: @libraryfuture
    • 81. Marketing Events• Pin movie posters to advertise movie events• Book covers of authors coming to speak and of professors giving special lectures Twitter: @libraryfuture
    • 82. Reference Through Pinterest• Use Pinterest directly as a virtual reference – Provide reactive and proactive answer service – Pin answers to FAQs – Respond to information needs through Pinterest as platform• Share commonly used reference sources – Create a Pin Board including Pins from major works of a quick access reference desk collection Twitter: @libraryfuture
    • 83. Visual Link Collections• Complement subject guides with Pin boards – Mirror existing guides with Pin boards – Create guides anew as Pin boards• Complement Delicious bookmarks with Pin boards – Create Pin boards with Pins from each Delicious bookmark – Create a visual bookmarking service with Pin boards Twitter: @libraryfuture
    • 84. Pinterest is perfect for sharing infographics as self contained visual data displays Tracing attribution must be possible on the pinned infographic as well as within the Pin’s metadata Twitter: @libraryfuture
    • 85. Teaching and Learning• Orientation: introducing the library w/ Pins – Pin pictures of the library – Post Pins about basic services and operations (copies, checking out, accounts, printing, answers, getting access) – Pin videos introducing the library and specific library services – Feature orientation Pin boards prominently on your profile – Librarians introduce themselves in a “Meet Your Librarians” board Twitter: @libraryfuture
    • 86. Teaching with Pinterest– Create a Pin board to complement online tutorials– Board to supplement class handouts– Pin instructional videos– Pin explanatory screen shots of search techniques– Associate images with online instructional materials to facilitate their being Pinned Twitter: @libraryfuture
    • 87. Best Practices for Pinterest Accounts• Element of: – Pinterest Accounts – Boards – Pins• Customizing, arranging, categorizing boards• Best Practices for Pinning• Connecting• Work flows Twitter: @libraryfuture
    • 88. Creating and Elements of Accounts• Account for library: why and when, considerations and strategies• Profile elements: – icon – Name – Location – Social media – Outside link• Boards – Default – Custom – Arrange / rearrange – Add categories to boards Twitter: @libraryfuture
    • 89. Consider notification settings and work flows.Attach social media accounts.Make account visible to public search. Twitter: @libraryfuture
    • 90. Best Practices for Pinning• Timing – How often to Pin• Revisiting credit• To Tweet? Or to Facebook? Twitter: @libraryfuture
    • 91. Work Flows Considerations for official use of Pinterest• Who will Pin• Who has access• Partnering internally• Further Considerations and Quality Control Twitter: @libraryfuture
    • 92. Other Actions, Issues, & Opportunities• Pinterest Optimization• Pinterest Buttons• Location and mobile• Search• Web and Social media Mash ups• Metrics• Skills• Information literacy Twitter: @libraryfuture
    • 93. Pinterest Optimization• Optimizing online resources and pages for Pinterest• To extend their reach• Add pin-able images to … everything• Optimizing images for Pinterest• Meta data Twitter: @libraryfuture
    • 94. Pinterest OptimizationInclude and image and its meta data on sites Twitter: @libraryfuture
    • 95. Pinterest Buttons• Pin It button• Follow button• Pin It bookmarklet Twitter: @libraryfuture
    • 96. Twitter: @libraryfuture
    • 97. Searching on PinterestFiltering Twitter: @libraryfuture
    • 98. Pinterest Mash ups Collapse work flows across social media • Tweet Pins • Facebook – Connect & send Pins to • Instagram: Pin from Web Photos with bookmarklet • QR Codes • Pin from Tumblr • Flickr: Pin from Plays well with all image based social networks and technologies Twitter: @libraryfuture
    • 99. Third Party Tools Twitter: @libraryfuture
    • 100. Quality Control• Links – Making sure they lead where they should – Changing where they point to – Updating• Authority: Credit, permission,• Metadata – Description – Tags – Board info Twitter: @libraryfuture
    • 101. Guidelines and plans• To ensure a successful institutional project.• Elements: – Training – Marketing – Policies for content – Control to ensure copyright protected – Work flows – Partners Twitter: @libraryfuture
    • 102. Metrics Twitter: @libraryfuture
    • 103. More Metrics • Likes • Repins • Click throughs • Comments Twitter: @libraryfuture
    • 104. Monitor Pinterest performance with social media monitoring service Viralheat Twitter: @libraryfuture
    • 105. Pinterest Analytics Dashboard Track Pin performance and schedule Pins Created by Pinerly Twitter: @libraryfuture
    • 106. Book seller Indigo used Pinterest sharing tools with Gigya, a social media tools company, and saw a 78% rise in social sharing & 218% rise in social traffic. Indigo Director Dave McLean reports that it “spawned a sharing frenzy.”VentureBeat “Indigo: Pinterest doubled our social traffic and increased conversions 50%” Twitter: @libraryfuture
    • 107. Skills to teach• Skills to leverage Pinterest in academic settings: teaching, research, service.• Assist researchers and students with skills applying Pinterest to their continued academic success.• Help patrons use Pinterest effectively and ethically Twitter: @libraryfuture
    • 108. Information Literacy & Pinterest• Address ethical use of visual information through proper applications and considerations, and for teaching and expanding information literacy skills as this tool relates to information engagement.• How Pinterest fits into each IL Standard• New considerations for IL from Pinterest – A (nother) reevaluation Info Lit Twitter: @libraryfuture
    • 109. Upcoming Pinterest Changes• API available to developers• Privacy controls for boards• Expanded sourcing attribution• Internationalization• Pinterest may pass Tumblr in US soon“What’s Next for Pinterest” by Liz Gannes for AllThingsD Twitter: @libraryfuture
    • 110. Future• The Future of Pinterest is – – Growth for the next year – Deeper integration with more content – Nearer to resolutions of some copyright concerns• Future of libraries and Pinterest – More understanding of how to protect and manage copyright – More Pinterest friendly websites and resources – Work with publishers in understanding and making resources Pinterest friendly• More or our end users will be Pinterest users. The acceptance of sharing will continue to grow. Visual emphasis on guides and discovery will deepen.• The general concepts of Pinterest will continue to lay foundations for resource sharing Twitter: @libraryfuture
    • 111. Pinterest Newsletter Moves from Self Curation to Curating for youbased on your activity – flipping the curation model Twitter: @libraryfuture
    • 112. Pin Together - Learn TogetherTechnology Trend Spotter for Libraries Twitter: @libraryfuture Twitter: @libraryfuture