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Murphy amigos webcast


My presentation "Massively Social & Openly Mobile Reference: Current & Future Tech" for the "MOOCs, Mobile Technologies: Their Impact on Reference Service in the Library" webcast by Amigos Library …

My presentation "Massively Social & Openly Mobile Reference: Current & Future Tech" for the "MOOCs, Mobile Technologies: Their Impact on Reference Service in the Library" webcast by Amigos Library Services

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  • Bezos
  • Mission revisit
  • Pop culture
  • IFLA Trends Report


  • 1. Joe Murphy MOOCs, Mobile Technologies: Their Impact on Reference Service in the Library. Amigos Library Services webcast Nov 7, 2013
  • 2. Joe Murphy Director, Library Futures Innovative Interfaces, Inc. Tech Trend Spotter Twitter @libraryfuture libraryfuture@gmail.com
  • 3. Joe Murphy Director, Library Futures Innovative Interfaces, Inc. Mission: • Empower librarians dreaming big and creating an inspirational futures • Secure robust roles for libraries in the future • Keep libraries a remarkable part of the conversation @libraryfuture
  • 4. Future as platform
  • 5. Stay thirsty – or “better the die from drink than from thirst”
  • 6. Google Help Outs Social and expertise https://helpouts.google.com/home
  • 7. FAA changes rules - Non connected devices to be allowed on all of most flights. Kindle’s role • Process reflects our struggle to catch up policy to expectations. • Working in rules valid in the past and role of tech patience. A change in technology may occasion a review of the rules, but it does not change the rights of the users or responsibilities of networks” – (FCC Chairman Tom Wheeler) http://bits.blogs.nytimes.com/2013/11/05/new-f-c-c-chairman-outlines-his-vision/
  • 8. Roles that libraries pursue are valued widely
  • 9. Its all social
  • 10. Twitter Book & Social Sources Book about Twitter’s origin used social media accounts of its founders as part of its sources.
  • 11. FCC Chairman Update • “Expanding opportunities for businesses and individuals” • “Our challenge is to be as nimble as the innovators …” New York Times http://bits.blogs.nytimes.com/2013/11/05/new-f-c-c-chairman-outlines-his-vision/
  • 12. Future connected role - ? • “We believe that our customers have a right to understand how their personal information is handled, and we consider it our responsibility to provide them with the best privacy protections available” http://bits.blogs.nytimes.com/2013/11/05/apple-releases-report-on-government-requests
  • 13. Inspiration points as leadership
  • 14. @libraryfuture
  • 15. Do libraries have more future than past? Brand as question not as answer. The question as capital @libraryfuture
  • 16. @libraryfuture
  • 17. Past as novelty. Novelty as art. Art as emotion. Emotion as connector. @libraryfuture
  • 18. @libraryfuture
  • 19. We can learn new tricks
  • 20. @libraryfuture
  • 21. The Greatest Brand of all Time – Books. Stories @libraryfuture
  • 22. Moonshots around core strengths
  • 23. Is change the new normal? @libraryfuture
  • 24. What are libraries about now? @libraryfuture
  • 25. Library as creation @libraryfuture
  • 26. Where Maker Spaces will take libraries next @libraryfuture
  • 27. The Library & the Entrepreneur • • • • • Libraries & Start Ups Librarians as Entrepreneurs (intrepreneurs) Libraries & Start up Culture The Library & the City Shareholders/stakeholders
  • 28. The Library and the City http://www.npr.org/blogs/parallels/2013/05/31/187316703/Ri o-Goes-High-Tech-With-An-Eye-Toward-Olympics-World-Cup City innovation projects parallel a library mission http://www.npr.org/2013/07/11/201200441/innovationcenters-may-be-cornerstones-of-new-urban-economy @libraryfuture
  • 29. Do your most creative. And bring us all along @libraryfuture
  • 30. Walls or blank canvas? @libraryfuture
  • 31. Ideas as connection points @libraryfuture
  • 32. @libraryfuture
  • 33. “I am glad someone still believes in libraries” @libraryfuture
  • 34. Libraries like watches? - obsolete because tech shift? - new clientele? - new uses ? - serve the still loyal market? @libraryfuture
  • 35. Solve the pain points @libraryfuture
  • 36. Rooted in ideas @libraryfuture
  • 37. Marketing Win Focuses on shared cultural experience, not name @libraryfuture
  • 38. @libraryfuture
  • 39. Issues in Tech News • • • • Automatic Content Recognition (ACR) Interactive Visual Displays NFC Ambient Alerts - Google Now
  • 40. Gartner’s top Strategic Tech trends for 2014 http://forwardthinking.pcmag.com/show-reports/316750-gartner-s-top-10strategic-technology-trends-for-2014
  • 41. @libraryfuture
  • 42. Tech (re)applied inside @libraryfuture
  • 43. Next Areas • Internet of Things – Smart Everyday Objects • Wearable Tech – Google Glass - - Smart Watches • The Quantified Self Qualified @libraryfuture
  • 44. Connected Smart Cars • As platform for content/service • As interactive agents – A sender of signals – means alert the library etc that it is within access range – - an extension of mobile ambient location apps? @libraryfuture
  • 45. @libraryfuture
  • 46. More social aspects of content Shift from discovery to engagement
  • 47. Tunnel vision @libraryfuture
  • 48. More streaming of traditionally print media A new gap that librarians can fill, advocate for the digital reader @libraryfuture
  • 49. Amazon Kindle Matchbook • Bought the print edition? Now also get the e copy for less. • Could be reverse … • Reflects cross format reading http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1001373341 @libraryfuture
  • 50. Twitter experiments https://twitter.com/EventParrot Twitter trying private messaging for news sharing? DMs to counter tweet drowning?
  • 51. Maturation of media partnerships https://twitter.com/NBA/statuses/335946268192940033
  • 52. Social profitable with Media partnerships • Twitter and ratings – Sharknado effect • Facebook sending TV networks Weekly Data on Chatter about their Programs http://blogs.wsj.com/digits/2013/09/29/facebook-woos-tvnetworks-with-more-data/
  • 53. Media tipping points @libraryfuture
  • 54. eBooks as subscription takes off http://www.scribd.com/browse/Books-Nonfiction?p=3
  • 55. Netflix(S) for Books - 24Symbols – Oyster – etc – - Streaming – Subscription – Freemium @libraryfuture
  • 56. Ouch Are we so indistinguishable from book services etc? @libraryfuture
  • 57. Book strong and future ready
  • 58. In competition w/ Netflix/Hulu, CBS is promoting Video on Demand the day After Shows Air • Expansion/acceptance of viewing on demand • Another Napster moment for TV • Amount of TV watched on demand rose >40% this year • And yet – broadcast TV is not dead
  • 59. Drones + ecommerce delivery + Student services platform • New tech leads to experiments • Regulation context – Public perception. • Content as test case - “if you can deliver a textbook, then things such as urgent medical deliveries, … and other e-commerce will be much more viable.” (Ahmed Haider, CEO of Zookal, co-founder of http://vimeo.com/76606906 Flirtey)
  • 60. Little Mermaid Second Screen Live BYOD content engagement encouraged The Second “Screen” as cross format • Audible.com (owned by Amazon.com) • Original content • New cross format partnership – video to audio. http://www.audible.com/pd/Arts-Entertainment/Homeland-Phantom-PainAudiobook/B00FN4UVF2/ref=a_hp_c1_all_1_1_ga
  • 61. “There will definitely be some boats that will be rocked by this.” – Google search algorithm updated Analyst Sameet Sinha - http://www.usatoday.com/story/tech/2013/09/26/google-overhauls-search-engine/2877491/
  • 62. “Food, Water, Shelter and Facebook” “Connection is a profound and basic need.” (Matthew Lieberman - "Social: Why Our Brains Are Wired to Connect") Article in Aljazeera America by Carlin Flora http://america.aljazeera.com/articles/2013/10/12/food-watershelterandfacebook.html
  • 63. Never underestimate the power of a social (mobile) librarian. • • • • • • • • Curator Creator Educator Filter Connector Facilitator Experimenter Beacon http://libraryconnect.elsevier.com/articles/supporting-usersorganizations/2013-08/i-am-social-librarian-infographic-free-download @libraryfuture
  • 64. https://twitter.com/Nobelprize_org/statuses/388258838744297472 I too check my tweets before my phone in the morning
  • 65. http://tumblr.thefjp.org/post/63761388198/mapping-internet-populations-and-digital-divide - By the Oxford Internet Institute Geographical space represents absolute size of each country’s online population. Color refers to the % of its overall population online. Latin America hosts almost as many Internet users as the US Global mobile penetration is nearly billion subscribers China, India, and Japan have more internet users than Europe and North America combined
  • 66. http://techcrunch.com/2013/10/11/rappers-are-rapping-about-being-verified-or-not-on-twitter/ http://rapgenius.com/Slaughterhouse-funkmaster-flex-freestyle-lyrics https://twitter.com/JP_Books/status/385783294807126016
  • 67. “The price of oil just went up because traders misread a tweet” http://www.washingtonpost.com/blogs/worldviews/wp/2013/10/10/theprice-of-oil-just-went-up-because-traders-misread-a-tweet/ Impact of the medium https://twitter.com/IDFSpokesperson/statuses/388302956799336449 Hash tag literacy ?
  • 68. Vine – micro mobile video - Hyper Short Video & Creative Economy – The Loop – Mobile – Gif Economy @libraryfuture
  • 69. PC sales drop tied to iPad growth http://www.statista.com/topics/1070/pcs/chart/1281/pc-shipment-growth/%20 “Traditional PC Shipments to Decline 10.6 Percent in 2013, While Tablet Shipments Increase 67.9 Percent” http://www.gartner.com/newsroom/id/2525515
  • 70. “Reading Literary Fiction Improves Theory of Mind” – Science • “experiments showing that reading literary fiction led to better performance on tests of affective ToM” http://www.sciencemag.org/content/early/2013/10/02/science.1239918.abstract?sid=f192d0cc-1443-4bf1-a043-61410da39519 • Reading is social because you enter an imaginary social environment. • Libraries and people intelligence • A rethinking of value from traditional librarian intelligences
  • 71. With reach comes reflection The Jungle of our time? Our profession often focuses on the societal impact of new tech areas. http://trends.ifla.org/
  • 72. Google Chromecast TV still a dominant screen – Mobile as source Implications for screen projection – new life for the 1st screen – screen sharing – battle for the living room – a new old platform for the library – @libraryfuture
  • 73. A country’s lack and a service the Library can fill Americans lacking “technical skills needed for a modern workplace” including ““problemsolving in technology-rich environments,” on using digital devices to find and evaluate information, communicate, and perform common tasks.” http://www.nytimes.com/interactive/2013/10/07/us/united-states-laggingin-skills.html?ref=us
  • 74. "very first data storage system" may have been discovered http://news.discovery.com/history/archaeolog y/clues-to-prehistoric-code-foundinmesopotamia-131011.htm - Wall Street use – The Impermanence of Messages - Library Archiving Issues? – Communication Around Pictures – From cultural norms to communication assets – Snapchat - people do want default of privacy in apps – Providing reference in Snapchat @libraryfuture
  • 75. When trends jump to new areas. Trend of auto updates/uploads @libraryfuture
  • 76. Subscription everything Indoor mapping – content partnerships with location @libraryfuture
  • 77. When the message is … “no” @libraryfuture
  • 78. http://explore.noodle.org/post/62987270909/how-to-make-your-own-luck Via https://twitter.com/brainpicker/status/385872875603120128 @libraryfuture
  • 79. Stability Amidst Tech Change our Brand? • Slow TV • Slow fashion – – Zady (… vision: to combat the fast-fashion craze by providing a platform for only those companies that care about timeless style and solid construction.” – Looks out for producers and consumers) • Slow food • Appropriate slant for libraries?
  • 80. What we need from you – Your inspirational examples we can strive towards. @libraryfuture
  • 81. The joy & inspiration libraries bring just by having a familiar title @libraryfuture
  • 82. Ready – Go! @libraryfuture
  • 83. The Beginning Joe Murphy Director, Library Futures Innovative Interfaces, inc. Twitter @libraryfuture LinkedIn www.linkedin.com/in/joemurphylibrar yfuture libraryfuture@gmail.com Do Libraries Have More Past or More Future?