Mayor of the Library

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  • 1. Mayor of the Library:Foursquare & Location-Based Mobile Social Networks
    Joe Murphy
  • 2. Hashtag = #____
    Shout out -
    • “participating in Joe Murphy’s
    ‘Mayor of the Library’ webcast”
    Joe MurphyTwitter: @libraryfuture
    Twitter: libraryfuture
  • 3. My name is Joe, & I am addicted to location-based social networks
    Foursquare
    http://foursquare.com/user/libraryfuture
    Gowalla
    http://gowalla.com/users/libraryfuture
    MyTown
    Joe MurphyYale Science Libraries
    Twitter: libraryfuture
  • 4. Place as trend
    Intro to location-based services
    • How it represents an innovation in info services
    • 5. All about Foursquare, Gowalla, MyTown
    • 6. Why and how for libraries
    • 7. The real meaning for libraries
    • 8. Lessons and directions
    Outline
    Twitter: libraryfuture
  • 9. Twitter: libraryfuture
    mobile/social gaming
    Location as platform
    interaction w/ places, people, & information
    location-based social networks
    the power of place
    ‘check in’ culture
    geo-based mobile games and technologies
    Defining ‘Place’
  • 10. Twitter: libraryfuture
  • 11. The Zeitgeist of Mobile Gaming
    As Trend
    Twitter: libraryfuture
    • More than tools – new way of interacting
    • 12. w/ place, each other, & info
  • Innovations
    Transformative trends -
    Place as arena for interaction
    Entering library into the flow of  mobile social gaming
    Twitter: libraryfuture
  • 13. Foursquare
    Twitter: libraryfuture
  • 14. Gowalla
    Twitter: libraryfuture
  • 15. MyTown
    Twitter: libraryfuture
  • 16. Others
    Loopt
    Brightkite
    Yelp
    Twitter
    Twitter: libraryfuture
  • 17. Facebook
    Twitter: libraryfuture
  • 18. Real Life Uses
    Twitter: libraryfuture
  • 19. Business Uses
    Twitter: libraryfuture
  • 20. The Library’s Place
    Twitter: libraryfuture
  • 21. Strategies for Libraries
    Levels of engagement
    Twitter: libraryfuture
  • 22. Strategies for Libraries
    Accept / Encourage
    Traffic
    Promotions
    New tools and media
    Twitter: libraryfuture
  • 23. Strategies for Libraries
    Play the game
    Twitter: libraryfuture
  • 24. The real message is …
    Refocus on place and operations w/ mobile phones as goggles
    Leveraging the trend of place
    Twitter: libraryfuture
  • 25. The innovations
    A two-fold innovation
    A refocus on space w/ mobile tech as the gateway
    An entrance to the check in culture
    How can leverage these trends for innovation
    Twitter: libraryfuture
  • 26. Within the mobile strategy
    Check in culture
    Engage mobile devices as portals
    to place
    to activities
    to learning
    Twitter: libraryfuture
  • 27. This year’s agenda
    Twitter: libraryfuture
  • 28. Check in & Check out
    Twitter: libraryfuturehttp://twitter.com/libraryfuture
    joseph.murphy@yale.edu
    Facebook: www.facebook.com/joemurphy3
    Twitter: libraryfuture