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Mayor of the Library
 

Mayor of the Library

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http://www.learningtimes.net/innovation/

http://www.learningtimes.net/innovation/

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    Mayor of the Library Mayor of the Library Presentation Transcript

    • Mayor of the Library:Foursquare & Location-Based Mobile Social Networks
      Joe Murphy
    • Hashtag = #____
      Shout out -
      • “participating in Joe Murphy’s
      ‘Mayor of the Library’ webcast”
      Joe MurphyTwitter: @libraryfuture
      Twitter: libraryfuture
    • My name is Joe, & I am addicted to location-based social networks
      Foursquare
      http://foursquare.com/user/libraryfuture
      Gowalla
      http://gowalla.com/users/libraryfuture
      MyTown
      Joe MurphyYale Science Libraries
      Twitter: libraryfuture
    • Place as trend
      Intro to location-based services
      • How it represents an innovation in info services
      • All about Foursquare, Gowalla, MyTown
      • Why and how for libraries
      • The real meaning for libraries
      • Lessons and directions
      Outline
      Twitter: libraryfuture
    • Twitter: libraryfuture
      mobile/social gaming
      Location as platform
      interaction w/ places, people, & information
      location-based social networks
      the power of place
      ‘check in’ culture
      geo-based mobile games and technologies
      Defining ‘Place’
    • Twitter: libraryfuture
    • The Zeitgeist of Mobile Gaming
      As Trend
      Twitter: libraryfuture
      • More than tools – new way of interacting
      • w/ place, each other, & info
    • Innovations
      Transformative trends -
      Place as arena for interaction
      Entering library into the flow of  mobile social gaming
      Twitter: libraryfuture
    • Foursquare
      Twitter: libraryfuture
    • Gowalla
      Twitter: libraryfuture
    • MyTown
      Twitter: libraryfuture
    • Others
      Loopt
      Brightkite
      Yelp
      Twitter
      Twitter: libraryfuture
    • Facebook
      Twitter: libraryfuture
    • Real Life Uses
      Twitter: libraryfuture
    • Business Uses
      Twitter: libraryfuture
    • The Library’s Place
      Twitter: libraryfuture
    • Strategies for Libraries
      Levels of engagement
      Twitter: libraryfuture
    • Strategies for Libraries
      Accept / Encourage
      Traffic
      Promotions
      New tools and media
      Twitter: libraryfuture
    • Strategies for Libraries
      Play the game
      Twitter: libraryfuture
    • The real message is …
      Refocus on place and operations w/ mobile phones as goggles
      Leveraging the trend of place
      Twitter: libraryfuture
    • The innovations
      A two-fold innovation
      A refocus on space w/ mobile tech as the gateway
      An entrance to the check in culture
      How can leverage these trends for innovation
      Twitter: libraryfuture
    • Within the mobile strategy
      Check in culture
      Engage mobile devices as portals
      to place
      to activities
      to learning
      Twitter: libraryfuture
    • This year’s agenda
      Twitter: libraryfuture
    • Check in & Check out
      Twitter: libraryfuturehttp://twitter.com/libraryfuture
      joseph.murphy@yale.edu
      Facebook: www.facebook.com/joemurphy3
      Twitter: libraryfuture